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Evolution of the Scotts Turf Builder Line

Evolution of the Scotts Turf Builder Line. University Recommendations for Growing Lawns: 3 to 5 lbs N 1 lb P 2 O 5 2 lbs K 2 O per year Apply ~ 1 lb N/application to avoid adverse effects Each application will last ~ 2 months Regular feeding gives the best results

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Evolution of the Scotts Turf Builder Line

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  1. Evolution of the Scotts Turf Builder Line • University Recommendations for Growing Lawns: • 3 to 5 lbs N 1 lb P2O5 2 lbs K2O per year • Apply ~ 1 lb N/application to avoid adverse effects • Each application will last ~ 2 months • Regular feeding gives the best results • Scotts Turf Builder Line Design Criteria: • Science Plus Scotts Technology • Consumer Focus (Convenience, Simplicity, Flexibility) • Economics • Consumer Behavior: • What are people willing to do?

  2. Home Lawn CareNumber of Home Lawns (millions)

  3. Home Lawn Care – 2Total Number of Applications (millions)

  4. Scotts Lawn Product Sales • National Bag Sales: 35 million • Avg.# Applications: 1.8 per year • Unit Sales by State: • Maryland --- 1 million bags • Pennsylvania --- 2 million bags • Virginia --- 0.9 million bags • Delaware --- 0.1 million bags

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