1 / 11

Ideas for NOVA communication strategy/action plan

Ideas for NOVA communication strategy/action plan. Challenges & suggestions for solutions. Branding or communication? Both branding and communication is needed Sustainable development in a Nordic perspective is at good starting point for a NOVA brand (select your brand)

aaralyn
Download Presentation

Ideas for NOVA communication strategy/action plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ideas for NOVA communication strategy/action plan

  2. Challenges & suggestions for solutions • Branding or communication? • Both branding and communication is needed • Sustainable development in a Nordic perspective is at good starting point for a NOVA brand (select your brand) • The subjects of the courses will brand NOVA, and the students will become ambassadors

  3. Challenges & suggestions for solutions • Competition for students • The awareness of NOVA at adjacent areas are not high • Agriculture is regarded as a problem in terms of environment • In the communication there could be focus on the potential of initiating a sustainable development by agricultural research (unlike just studying the development)

  4. Challenges & suggestions for solutions • Low budget for communication • Change of management every two years • Difficult to communicate effectively in different national / political / cultural contexts • Creation of stabile network between NOVA and communication officers/study administrations • Utilize existing communication channels • Appointment of contact persons with responsibility for conveying information • Shearing news, announcements about courses, network etc

  5. Challenges & suggestions for solutions • Lack of coherence between courses (timing & level) • Difficult to get overview of best study possibilities • Enable long term planning • Leaflet for student to be used at the introduction week • Article and poster at the beginning of each academic year • Oblige former students at NOVA to link to the NOVA fan page at facebook, write an article etc • Appointment of NOVA student ambassadors

  6. Main Target groups • Students at member universities • Staff at member universities • Other university communities (biology etc) • Politicians, media, general public etc

  7. Communication channels • Using existing resources more efficiently • Web pages, intranet, social medias, newsletter, events etc at member universities

  8. New medias • NOVA should have a Facebook fan page (supplement to official NOVA web page) • Should be promoted by the existing social medias at member universities and NOVA web page • Need for commitment & responsibility

  9. Sharing information • Establish communication network for sharing news on courses etc. • Articles, videos, photos etc • Students should be encouraged to share their experiences from NOVA courses • To be published at social medias, web pages, newsletters, students magazines... • Article once a year aimed at teachers giving information on funding possibilities

  10. Printed material • Inspiring brochure/leaflet to be handed out to students at the beginning of their studies • Emphasizing “the Nordic perspective” on sustainable development • Opportunities for establishing network

  11. Responsibilities • The NOVA general secretary have the overall responsibility • Local NOVA coordinators will play a vital part in securing that relevant information is conveyed • Awareness and commitment among relevant communication staff

More Related