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Metod Dragonja Minister

BLED STRATEGIC FORUM THE POWER OF TOURISM ON INTERNATIONAL RELATIONS AND ECONOMIC EXCHANGE IN THE REGION Slovenia as a potential partner. Metod Dragonja Minister.

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Metod Dragonja Minister

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  1. BLED STRATEGIC FORUMTHE POWER OF TOURISM ON INTERNATIONAL RELATIONS AND ECONOMIC EXCHANGE IN THE REGIONSlovenia as a potential partner Metod Dragonja Minister

  2. CONTENT: - GlobalTourism- Tourism in Slovenia- Localcharacteristics– advantages- Co-operation in theregion Central and SE Europe

  3. GLOBAL TOURISM Tourism is a big businessworldwide: →importantcontribution to GDP → major job creator → creator of export revenues in services export (Tourism is a keyservicesexportformanyeconomiesaroundtheworld). →contributes to regionaleconomicdevelopment. Tourism is very diverse sector, including many other industries (= large and very diversified supply chain!). G20 countriesalso recognise it as a vehicle for job creation, economic growth and development. Tourism will create income in areas, where there is no other economic activity possible!

  4. Until the end of 2030 the 1,8 bil tourists will travel abroad (source: UNWTO) Vir: UNWTO Tourism Highlights, 2013 Edition

  5. SLOVENIAN TOURISM

  6. Slovene tourism in 2013 (Source: Statistical Office of RS) Top 5 source markets Foreign tourists expanditure, 2013 + 1,5 % • Highestgrowthrates in overnightstays, 2013: • Lithuania + 94,5 % • Brazil: +47,9 % • Oceania: +48,8 % • Malta: +44 % • Korea : +33,2% • Israel: +27,5% • Cyprus: + 26,8% ° 3,4 million arrivals ° 9,5 million overnight stays °12,8 % BDP ° 40 % export of services ° 4 % employed directy and 12% indirectly Tourism today ° 2,0 billion € foreign tourist expanditure Source: UNWTO, UMAR, ETC, OECD, WTTC, SORS

  7. Tourism in Slovenia in 2014 Theyear 2013 wastherecordyear oftheSlovenianTourism. JANUAR – JUNE 2014 • 1.4 mio arrivals (+4,3%), • 3,8 mio overnights (+ 0,8%) • + 7,3% growth in internationalarrivals • + 3,1% growthofinternationalovernights • InternationalTourismReceipts • 879.625.000 EUR (+ 3%)

  8. Tourism / International1995 - 2013

  9. TheSlovenianTourismDevelopmentStrategy

  10. The story of Slovene Tourism Green Slovenia is one of the greenest countries in the world and is committed to sustainable development. Active The diversity of landscape and green resources represents remarkable possibilities for an active holiday in close contact with nature. Healthy Nature lovers have a clear goal – to stay healthy and feel well. Green and active is a healthy Slovenia

  11. Local Characteristics – competitive advantages

  12. NATURALE HERITAGE (Co-operationofTouriststakeholders) POSTOJNA CAVE Škocjanskizatok nature reserve - the Bird watching and research Society

  13. Natural park Logarskadolina: Pohorje: Protected area Park SečovljeSalina

  14. CULTURAL HERITAGE We have very rich cultural heritage with very high tourism potential: • Museums and galleries, • Castles and other monumental buildings, • pilgrimage tourism, • Thematic cultural routes, • Historic cities of Slovenia, • Houses of Tradition, • Festivals and performances, • TheSlovenianPhilharmonic • Theatraand Opera • European capital of culture 2012 (Maribor and partner towns) TheStrategy of development and marketing of cultural tourism 2009-2013waspreparedandrealized.

  15. GASTRONOMY • In 2006 the Strategy of development of the Slovenian gastronomy was adopted. There are presented 24 gastronomic regions of Slovenia and 140 representative dishes. • Promotional brochure „Taste of Slovenia“: • The project „GostilnaSlovenija“ co-ordinated by Chamber of craft of Slovenia“ (Restaurants and inns with traditional Slovenian food are able to join).Over40 restaurants and inns in the chain)

  16. CO-OPERATION POSSIBILITIES IN THE REGION

  17. PARTNERS OR COMPETITORS ? • Manysimilarities • Complementaryproducts • Variousopportunitiesforco-operation Slovenia successfully cooperates with certain countriesfromtheregionof Central andSouth-EastEurope (especially with Croatia in the field of tourism promotion in the emerging outbound markets).

  18. Possibilities for cooperation in the future • In the field of joint marketing and promotional activities in outbound markets (exc.: CEEC 16 + China) • Common development of tourist products • Joint investments in tourism accommodation capacities • Stronger co-operation in MICE tourism • Common promotional activities in overseas markets • Mutual participation at the tourist events in other countries of the region

  19. EVENTS IN SLOVENIA - INVITATION Representatives of tourism industryandadministration are invited every year to the touristevents being held in Slovenia: • SIW – Slovenian Incoming Workshop: The most important tourist event in Slovenia. In 2014: 199 representatives from 132 Slovenian tourism companies met with 145 representatives from 111 foreign companies from 31 countries at SIW. • CONVENTA – The Southeast European trade show for meetings, events & incentives. In 2015, more than 120 suppliers from Slovenia, Croatia, Serbia, Montenegro, Republic of Macedonia, Bosnia and Herzegovina, Romania, Bulgaria, Turkey and parts of Austria and Italy will be present at Conventa(in January in Ljubljana). • ALPE – ADRIA: Tourism and leisure show is the leading tourism event in the Alps–Adriatic region.

  20. THANK YOU FOR YOUR ATTENTION WELCOME TO SLOVENIA!

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