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Photon+

Photon+. OTAF – Launched. OTAF Or O ver T he air A ctivation F unctionality allows for Real time, almost immediate and hassle free Activation Process for Photon+ Over the Counter instant activation (Just Dial *228) Activation can be done by Customer/Sales rep Easy Installation

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Photon+

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  1. Photon+

  2. OTAF – Launched • OTAF • Or • Over The air Activation Functionality • allows for • Real time, almost immediate and hassle free Activation Process for Photon+ • Over the Counter instant activation (Just Dial *228) • Activation can be done by Customer/Sales rep • Easy Installation • Ready to use

  3. Tariff Plans – New Tariff Plan Launched – 5GB @ Rs.950 NEW

  4. Add on packs – Rate Cutters • Feedback from the Market suggests, that our Customers want more Bundled Usage than is available to them with our current plans. • To address this, New Add-on packs are being introduced. • These Packs provide additional GBs at affordable rates. • This is a first of its kind proposition in the market from TATA Indicom’s Photon+. * The Night Surfing Add-on pack affords additional 10GB of usage in the night time hours (between 11PM and 7AM). * It can be attached with the 2GB, Surf@Nite, PowerSurf and SuperSurf Plans only. * It cannot be a stand alone plan.

  5. Device – SXC1260 • 1. Plug and Play • No installer CD required • Device Self-installs its software • Assuring compatibility with Any system, Anywhere and Anytime • 2. Expandable Memory • Device comes with a Micro SD Card Slot, enabling the user to customize it even as a thumb drive. Micro SD Cards are as cheap as Rs.250. • User can carry his data, music and files and be connected to the internet, all with one device. • 3. Form Factor • Small enough to fit in Palm, Sleek, Stylish and Trendy. • 4. Broadband in Hand • Customer carries only the device and has a Truly Mobile Broadband Access to internet. (Unlike Wireline Broadband, limited to reach of the cable) • Also, Agent can Demo the product on prospect’s computer without having to install a dialer, saving valuable time and effort. • Works across India in Roaming at the same rates as at home. MOP: Rs. 3,500 DP : Rs. 3,150

  6. Customer Service Support – Ongoing • Customer Care Number • Toll Free Customer Care Number • Exclusively for HSIA Customers • Any Phone, Any Provider • 1800-266-121 • Proposed Launch Date: 4th of July, 2009 • Limit Alerts • Customers can choose • To be alerted • Via SMS or email • When their Usage • Exceeds 75% of their Free Download Limit • UMR Barring • Customers have been complaining of high bills • A system has been introduced, wherein customers who exceed their credit limit will be barred automatically. • Usage will be restored on payment of bill. Product Team will be sharing details Separately

  7. National Toll Free Prospect Number – Continues • We are starting a TV Advertisement Campaign for Photon+. • A National Toll-free number will be flashed in these ads. • The Toll-free number is 1800-420-8282. • This number will be used by interested customers to get in touch with us to enquire about or to purchase our Photon range of products. • Upon receiving a call from an interested party, this lead will be fed in to our Sales Channel for appropriate follow up and closure of sale. • In Geographies where Photon+ has been launched, prospect has a choice between Photon Whiz and Photon+. In other places, Photon Whiz will be offered to the prospect. 1800-420-8282 for Photon+

  8. Thank You

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