1 / 15

Website Optimization - Important Steps For On-Page SEO

Here are few simple fixes to improve your website’s rank in search and increase traffic and conversions. Visit aaravinfotech.com today for a free site analysis.<br>

aaravinfotech
Download Presentation

Website Optimization - Important Steps For On-Page SEO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web SEO | | SMO PPC | Some Important Steps For On-Page Search Engine Website Page Optimization (SEO) Aarav Infotech India Pvt. ltd. 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  2. Important steps for on-page search engine (SEO) These On-Page Search Engine Optimization steps will help you optimize your website pages, so they will have the best chance to get found by your target market. The Guide outlines the most important factors to consider when optimizing each page on your site. These steps are listed based on importance, so don’t skip a step. Also, remember that creating new optimized content on a weekly basis is critical to achieving long-term success with SEO. Canonicalization Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls: www.xyz.com. xyz.com/ xyz.com/index.html xyz.com/homepage Aarav Infotech India Pvt. ltd. PAGE 1 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  3. Important steps for on-page search engine (SEO) Website Page Load Optimization Web page loading speed is a crucial part of a site’s usability. Google considers page speed to be one of the 200 ranking factors that influence a website’s position in organic search results, and it definitely enriches user-experience. With numerous other websites in your niche, the competition to earn site traffic and keep people impressed with rich usability is becoming more crucial every day. If your website does not load quickly, chances are you will lose site visitors to your competition in a matter of seconds. LOADING... Aarav Infotech India Pvt. ltd. PAGE 2 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  4. Important steps for on-page search engine (SEO) Page Title The page title appears as the blue, bolded, underlined text on a Google search results page, and also on the top left the browser bar. The page title should follow these guidelines: Be under 70 characters with no more than two long-tail keywords per page title The primary keyword should appear first Each keyword phrase should be separated by pipes (|) Each page title on your website should be unique Except for your homepage and contact us page, each page title should NOT include your business name Page titles are an important aspects of Search Engine Optimization Aarav Infotech India Pvt. ltd. PAGE 3 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  5. Important steps for on-page search engine (SEO) Meta Tags Optimization The Meta description appears on a Google search results page under the Page Title. the Meta description helps people decide whether to click on your result, or a result above or below you. Think of it as a call to action. The Meta description should follow these guidelines: Be under 150 characters (but not under 100 characters; take advantage of the space you have) Incorporate the primary keyword and at least one secondary keyword Provide a valuable, compelling reason for why someone should visit the page Include keywords in a conversational format; don’t just cram in keywords for the sake of listing them Aarav Infotech India Pvt. ltd. PAGE 4 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  6. Important steps for on-page search engine (SEO) Header Tags Optimization The page should have one H1 heading tag that incorporates the primary keyword, and should align with the page title and the URL or the page. This H1 tag should appear at the top of the page and should be the firstthing people see when they arrive on a page. Aarav Infotech India Pvt. ltd. PAGE 5 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  7. Important steps for on-page search engine (SEO) Image Optimization Any images used on the page should be optimized so that search engines can “read” the image. Optimize the most prominent image on the page using the primary keyword, and then use the primary and secondary. Keywords for any other images. Images can be optimized in two ways: File name: Each word should be separated with dashes (-), e.g. inbound-marketing-software.jpg ALT text: The alt text should match the file name, without dashes, e.g. Inbound Marketing Software If you are unable to change image file name or if it’s too time consuming, then only change the most prominent images’ alt text using the primary keyword. Aarav Infotech India Pvt. ltd. PAGE 6 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  8. Important steps for on-page search engine (SEO) Robots.txt Creation/Analysis The file uses the Robots Exclusion Standard, which is a protocol with a small set of commands that can be used to indicate access to your site by section and by specific kinds of web crawlers WEB CRAWLER Aarav Infotech India Pvt. ltd. PAGE 7 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  9. Important steps for on-page search engine (SEO) HTML & XML Sitemap HTML sitemaps are primarily designed to help users. XML sitemaps are used solely to ensure that search engine crawlers can index the URLs listed on a site. Aarav Infotech India Pvt. ltd. PAGE 8 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  10. Important steps for on-page search engine (SEO) Google & Bing Webmaster Tools Google Search Console (previously Google Webmaster Tools)and bing webmaster tool is a no-charge web service by Google /bingIt allows webmasters to check indexing status and optimize visibility of their websites. Aarav Infotech India Pvt. ltd. PAGE 9 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  11. Important steps for on-page search engine (SEO) Google Analytics Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.Google Analytics is now the most widely used web analytics service on the Internet. Aarav Infotech India Pvt. ltd. PAGE 10 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  12. Important steps for on-page search engine (SEO) Content Optimization Use your primary keyword a few times throughout the page’s content. Don’t overthink keyword density or placement, you should mention them naturally. Try to bold or underline the keyword at least once. This hasan effect on how relevant the keyword is to the page. Also mention the secondary keywords when you can. Aarav Infotech India Pvt. ltd. PAGE 11 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  13. Important steps for on-page search engine (SEO) Internal Links If you mention the primary keyword of this page on other pages within your site, then link to this page using the primary keyword as the anchor text. For example, you should link to a page about inbound marketing software using the anchor text “inbound marketing software.” To make sure this is completed, take a moment to create one (1) or two (2) links on related pages that link back to the page you’re optimizing Consider these steps as priority to optimize your website there other factors also which influence the ranking to do the proper optimization you need an experts help.For more info contact us or visit our website https://www.aaravinfotech.com Aarav Infotech India Pvt. ltd. PAGE 12 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  14. Important steps for on-page search engine (SEO) It's Time to SPEED UP Your Website with SEO Services @ www.aaravinfotech.com Aarav Infotech India Pvt. ltd. PAGE 13 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

  15. THANK YOU We are social Aarav Infotech India Pvt. ltd. 110, Millennium Plaza, Sakinaka, Mumbai, Maharashtra 400072, India +91 7208 798 257 +44 203 318 7901 +91 (022) 2859 4142 sales@aaravinfotech.com www.aaravinfotech.com

More Related