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Austria Future Foodservice market provides insights of domestic and international food brands, their connection to Austrian culture and forecast 2021
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Summary • This is primarily due to the country’s strong economic climate prior to the financial and Eurozone crises. In 2018, Austria’s foodservice profit sector was valued at approximately EUR€ 15.1 billion • Similar to much of continental Europe, value growth has been predominantly driven by growth in transactions, with outlet numbers remaining low despite interest rates being set at 0% by the ECB. • Much of the innovation and activity within the market remains limited to the metropolitan area of Vienna, which is home to over a third of the country’s population. International chains have displayed a reluctance to expand outside of Vienna and other major cities.
Scope of Report • Growth in private consumption due to high level of employment and wage growth, and strong external and internal demand fuelled the growth in 2018. • With Austrian’s continuing to heavily favor domestic companies, international operators have attempted to display a connection between their brands and Austrian culture. • In comparison to other foodservice channels, the coffee and tea shop market is relatively consolidated, with chain operators accounting for 33.6% of total market sales. Coffee and tea shop chains tend to be more popular among older consumers.
Reasons To Buy • Specific forecasts of the foodservice market over the next five years (2018-2023) will give readers the ability to make informed business decisions through identifying emerging/declining markets. • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics. • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Finlands foodservice market.
Related Reports • Romania - The Future of Foodservice to 2022 • Peru - The Future of Foodservice to 2022 • Quarterly Beverage Tracker Fourth Quarter 2018: Austria • Austria - The Future of Foodservice to 2023
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