Digital Marketing Channels - Business Development by - Optimized Infotech

1. Digital Marketing Channels https://www.optimizedinfotech.com

2. About Digital Marketing Channels Digital Marketing has become the most important tool to reach customers in an effective way, as people spend more time on internet. The key objective of Digital Marketing Channels is to promote brands through various forms of digital media. Digital marketing Channels targets users of all kinds of electronic devices from desktop computers to smartphones. You should use a mix of different types of digital marketing in order to reach your audience through various channels. https://www.optimizedinfotech.com/ +91 8007 122 500

3. Different types of Digital Marketing Channels • Search Engine Optimization(SEO) • Search Engine Marketing(SEM) • Social Media Marketing(SMM) • Content Marketing • Email Marketing • Online Advertising • Landing Page Marketing • Affiliate Marketing https://www.optimizedinfotech.com/ +91 8007 122 500

4. Search Engine Optimization(SEO) SEO is the process through which we make a website easily visible in search engines results page If you are doing SEO right you can attract significant organic traffic to a website. The goal of SEO is to optimize content in a way that makes it appear among the first results on aSearch Engine Result Page(SERP). SEO is essential for any website, as these days every business optimizes their content for search engines. Therefore without SEO, it’s basically impossible to stay competitive in a market. . https://www.optimizedinfotech.com/ +91 8007 122 500

5. Search Engine Marketing(SEM) Search engine marketing (SEM) makes it possible to advertise a product in search engines and make it appear among paid search results. Search engines usually display paid results above organic results on SERPs. The most frequently used paid search services are Google AdWords and Bing Ads.. They allow you to buy ad space based on target keywords, location, viewer demographics, and other data. Search engines only show your ad to the audience you want to target. https://www.optimizedinfotech.com/ +91 8007 122 500

6. Social Media Marketing(SMM) Social Media is the queen of 21st-century digital content. Therefore, it’s also one of the most important types of digital marketing you need to focus on. There are a plethora of social media platforms you can choose from, such as Facebook, Twitter, Linkedin, Instagram, and many others. You need to find the ones that are relevant to the niche you target and promote the business there. Sharing quality content on social media sites is an excellent way to engage viewers. Every social media platform offers different solutions for organic and paid advertising. https://www.optimizedinfotech.com/ +91 8007 122 500

7. Content Marketing Content Marketing is an indirect way of marketing, as you publish content that the audience finds naturally while browsing the web. The main goal of content marketing is to make viewers interact with the content by reading, sharing, and commenting on it. High-quality content also allows you to persuade an audience about the expertise of a business in a certain niche. You can publish shareable content either in the form of blog posts, white papers, reports, or webinars or by guest blogging in popular publications in the same niche. https://www.optimizedinfotech.com/ +91 8007 122 500

8. Email Marketing Email marketing is connecting with customers within their own mailboxes.It’s an excellent way to increase brand loyalty and upsell to existing customers. There are many different ways you can reach out to customers through email marketing. Besides creating newsletter campaigns, you can send them confirmation emails, thank-you emails, and email notifications about product updates. Tools you can use to run professional email campaigns, from marketing automation platforms are such as MailChimp to newsletter plugins for popular content management platforms like WordPress. https://www.optimizedinfotech.com/ +91 8007 122 500

9. Online Advertising Displaying banners or ads on other websites belonging to the same niche is the most common form of online advertising. You can use online platforms such as Google AdSense that allows you to automatically serve ads on other content sites. Ad networks usually let you configure the parameters of the sites your ads appear on based on keyword, location, audience demographics, and other data. https://www.optimizedinfotech.com/ +91 8007 122 500

10. Landing Page Marketing Targeted landing pages can work excellently with other types of digital marketing and increase conversion rates significantly. A landing page is any web page on which visitors first land when they arrive at a website. In this sense, homepages frequently function as landing pages as well. However, many brands create specific landing pages for their marketing campaigns, too. Digital marketers link landing pages to ads displayed as banners on other websites or appearing on search engine result pages. https://www.optimizedinfotech.com/ +91 8007 122 500

11. Affiliate Marketing Affiliate marketing makes it possible to reduce your marketing workload by outsourcing it to external service providers. With affiliate marketing, you only pay for conversions, after your affiliate closed a deal and the customer purchased the product. Affiliate marketers do all the related marketing activities from banner placements to landing pages. Probably the best thing about affiliate marketing is that it has no upfront cost and you can decide on the terms and rates you pay to the affiliates. https://www.optimizedinfotech.com/ +91 8007 122 500

12. Contact Us Optimized Infotech Address: Office No. 203, Above “SUBWAY” Sairam Building, Near Vanaz Company, Paud Road, Kothrud Pune 411038 Email id: info@optimizedinfotech.com Contact Number : +91 8007 122 500 | +91 8007 777 243 Website: www.optimizedinfotech.com

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