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The Communication of LIFE’s results: how to spread the world?

The Communication of LIFE’s results: how to spread the world?. Simona BACCHERETI LIFE Programme Communications Team. LIFE Nature Platform Meeting September 24-26, 2013 - Östersund , Sweden. The roots of the matter. OFTEN GOOD RESULTS!. LIFE BENEFICIARIES: Talented Expert

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The Communication of LIFE’s results: how to spread the world?

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  1. The Communication of LIFE’s results:how to spread the world? Simona BACCHERETI LIFE Programme Communications Team LIFE Nature Platform Meeting September 24-26, 2013- Östersund, Sweden

  2. The roots of the matter OFTEN GOOD RESULTS! • LIFE BENEFICIARIES: • Talented • Expert • Very motivated

  3. The roots of the matter • You are already providing a significant contribution to the • protection of EU environment • But you can do even more!

  4. WhyCommunicate? At project level: - Improve participation of relevant stakeholders - Share knowledge and experience - Achieve synergies with other projects - Promote yourself and your product

  5. WhyCommunicate? At a wider level: To convey to the outside world: - Information collected, - Good (and bad!!) experiences - Best practices - Results and achievements

  6. WhyCommunicate? Overall: - Avoid duplication of efforts • (resources are limited: why should we do twice the • same things?) - Other people can benefit from your experience - You can benefit from other people’s experience

  7. Building a communication strategy Questions to answer before starting: 1. What? The Message 2. Why? The Aim 3. To whom? The Audience

  8. Building a communication strategy 4. How? The tools • Traditional media • (one way communication): • - Pubblications • - TV • - Radio • - Standard websites • -..... • Social media • (enable dialogue): • - Facebook • - Twitter • - Blogs • - Linkedin • - .....

  9. Building a communication strategy Now you are ready to spread the world! • But do not forget to monitor, evaluate, and adjust.

  10. LIFE11 INF/ES/000665 - Activa Red Natura 2000 Natura 2000: Connecting People with Biodiversity Coordinator: Sociedad Española de Ornitología (SEO/BirdLife) Type of organisation: NGO-Foundation Partners: Agencia EFE, S.A. Duration: 03.09.2012 to 02.03.2017 Budget: 2,155,453.00 €(1,075,801.00 €EU Contribution) Main aim:to improve awareness of the Natura 2000 network in • Spain and contribute to the appreciation of its maintenance The ‘butterfly campaign’: Website: http://www.natura2000day.eu Facebook: https://www.facebook.com/ActivaNatura2000 Twitter feed: https://twitter.com/ActivaRedNatura/

  11. LIFE09 INF/UK/000032 – RESTORE RIVERS Engaging, Supporting and Transferring knOwledge for Restoration in Europe Coordinator: Environment Agency, UK Type of organisation: Public enterprise Partners: River Restoration Centre, UK; Finnish Environment Institute; Italian River Restoration Centre; DLG Government Service for Land and Water Management, NL; Wetlands International, NL Duration: 01.09.2010 to 31.12.2013 Budget: 1,794,567.00 € (872,753.00 €EU Contribution) Main aim:to address the gap of knowledge transfer, which is hindering the overall restoration effort The RiverWiki: http://riverwiki.restorerivers.eu/wiki/index.php?title=Main_Page Rivers by Design:http://www.restorerivers.eu/LinkClick.aspx?fileticket=Ct9u3qHmcKA%3d&tabid=2624

  12. LIFE07 NAT/P/000649 – Safe Islands for seabirds Initiating the restoration of seabird-driven ecosystems in the Azores Coordinator: Sociedades Portuguesa para o Estudo das Aves Type of organisation: NGO-Foundation Partners: Câmara Municipal do Corvo, PT, Secretaria Regional do Ambiente e do Mar dos Açores, PT; RSPB, UK Duration: 01.01.2009 to 31.12.2012 Budget: 1,057,761.00 €(507,118.00 €EU Contribution) Main aim:to demonstrate the potential of, and to prepare for, the full restoration of habitats for seabirds on Corvo, the smallest of the nine uninhabited islands in the Azores The blog: http://lifecorvo-en.blogspot.be/

  13. Use the LIFE website The section on Communications Tools:

  14. Use the LIFE Communications Team ! • Send them: • News • Info on meetings, conferences and events • Awards the project has won, etc. • Photos (with captions and credits) • Videos or DVDs • Guidelines and recommendations • Technical reports, manuals, etc. • To be uploaded on the LIFE website, • LIFE projects database and e-library • Email: life-comm@astrale.org • Tel.: +32 (0)2 736.56.43

  15. Thank you for your attention!Questions? simona.bacchereti@astrale.org

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