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Unit 2.3 Communication Lesson 1: Methods of Communication Pages 229-234

IB Business and Management. Unit 2.3 Communication Lesson 1: Methods of Communication Pages 229-234. 1. Think about it…. An Irish poet, by the name of William Butler Yeats (1865-1939), once said “ Think like a wise man but communicate in the language of the people .”

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Unit 2.3 Communication Lesson 1: Methods of Communication Pages 229-234

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  1. IB Business and Management Unit 2.3 CommunicationLesson 1: Methods of CommunicationPages 229-234

  2. 1. Think about it… An Irish poet, by the name of William Butler Yeats (1865-1939), once said “ Think like a wise man but communicate in the language of the people.” What did Yeats mean by this? Why is communication so important? What will make you an excellent communicator? …

  3. 2. Focus Questions • 1. What is communication? • 2. How many ways do we communicate? • 3. Why is effective communication important for the running of a business? • 4. How is an abstract different from an executive summary? • 5. What is the purpose of communication? • 6. Evaluate which methods of communication are preferred over others and why? • …

  4. 3. An overview… • So why is communication as a manager important? • Because a lot of your time will be spent communicating. • The purpose of communication is to:

  5. Effective communication is important because…. • Staff become aware of their roles/expectations • Managers can gather and act upon feedback from employees, customers, and other stakeholders • Overall, it allows managers to have better understanding and control of their business

  6. Internal vs. External Communication • Internal communication • Communicate within the same business organization • EX: store manager of KFC talks with BOD about marketing techniques • External communication • Communication between one organization and another unrelated organization • EX: KFC manager talks to supplier about orders

  7. 4a. Methods of Communication: • Oral / Verbal communication: • Involves parties talking and listening to one another. • I know a lot of you may think this common sense, but you would be surprised how many people do NOT know how to listen. List examples of verbal communication.

  8. 4b. Methods of Communication: • Non-verbal Communication: • What is it? • Basically, all forms of communication EXCEPT oral. • Written communication • Visual communication • Involves use of information and technology

  9. 4d. Methods of Communication: Visual Communication: Napoleon once said, “A picture paints a thousand words.” Images speak louder than words. Visual aids can enhance communication. …

  10. Different images for different purposes

  11. Different images for different purposes

  12. 5. Other Examples of Visual Communication: • Photographs, symbols, tables, maps, sketches, and diagrams. • Sign language and body language. • A major disadvantage of all forms of communication is that of storage space. • Many forms of written communication are slow • What happens if the receiver does not understand the written message?

  13. IB Business and Management Unit 2.3 CommunicationLesson 2: Formal and informal communication channelsPages 235-240,243-245.

  14. 1. Focus Questions • 1. What is channel of communication? • 2. Explain informal and formal communication. • 3. What are some factors influencing the choice of communication method? • 4. How has the use of ICT improved business communication? • 5. Discuss some barriers to effective communication. • 6. Analyze the consequences of poor communication.

  15. 2a. Informal Communication • All unofficial channels of communication. • Famous expression “through the grapevine” - one form of this is gossip. • Many managers view gossip as a hindrance to efficiency and productivity in the workplace. • Some view informal communication as beneficial: • Fosters a sense of belonging. • Foster a sense of security and mutual support. • Pooling of ideas can help generate solutions.

  16. 2b. Formal Communication • Refers to all official channels of communication. • Written communication methods tend to relate to formal channels of communication. • Formal communication is directly related to work matters • …

  17. 2c. Information and Communication Technology • ITC used to aid communication such as: • …

  18. 3. Factors Influencing the Choice of Communication Method:

  19. ….

  20. Solving Communication Problems • You as the manager, must • look at the causes of the breakdown. • 1) You may have to consider delayering. • 2) Hire bilingual employees

  21. Communication and Business Strategy • Managers continuously try to improve communication in the workplace in order to: • Improve speed, access, and accuracy of communication • Reach a wider audience • Improve motivation and productivity

  22. Communication and Business Strategy • Disadvantages of changes to ICT: • Cost • Threat to security • Need for change management • Information overload – too much info., can demotivate staff

  23. Importance of verbal vs. non verbal communication • Visual liking – 55% • Vocal liking – 38% • Verbal liking – 7%

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