1 / 48

Children’s Market Overview 2014

Children’s Market Overview 2014. John.Lewis@TheBookseller.com. Contents. 2013-Hungry sales? 2014-Where we are Picture & Activity Books Children’s & YA Fiction-An abundance of sales Children’s Non-fiction-Mining for sales Back to School-Briefly World Book Day Christmas 2014. 2013.

abbot-greene
Download Presentation

Children’s Market Overview 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Children’s Market Overview 2014 John.Lewis@TheBookseller.com

  2. Contents • 2013-Hungry sales? • 2014-Where we are • Picture & Activity Books • Children’s & YA Fiction-An abundance of sales • Children’s Non-fiction-Mining for sales • Back to School-Briefly • World Book Day • Christmas 2014

  3. 2013 Nielsen BookScan TCM £1.4bn -6.5% -£98m Source: Nielsen BookScan Weeks 201301-201352 vs. 201201-201252

  4. 2013 Children’s Printed Book Sales £308m -3.5% -£11m Source: Nielsen BookScan Weeks 201301-201352 vs. 201201-201252

  5. 2013 vs. 2012 • 2012: £12m & 2.2m books • 2013: £3.3m & 590,000 books

  6. 2013 vs. 2012 • 2012: £12m & 2.2m books • 2013: £3.3m & 590,000 books • £3.8m (2012)

  7. 2013 Children’s Printed Book Sales* £305m -£2.5m -0.8% *Removing Susanne Collins’ Hunger Games’ sales from both 2013 and 2012

  8. 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013 £187.9m spent on Children’s books so far in 2014

  9. 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013 £187.9m spent on Children’s books so far in 2014 + £16.5m

  10. 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013 £187.9m spent on Children’s books so far in 2014 + £16.5m +10% in value year on year

  11. 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013 £187.9m spent on Children’s books so far in 2014 + £16.5m +10% in value Year on Year 37m children’s books: over one third of all print book purchases

  12. 2014-Where We Are Children’s Books 2014? = £337m +10%

  13. 2014 292,584 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  14. 2014 292,584 312,446 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  15. 2014 292,584 343,737 312,446 395,583 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  16. 2014 292,584 343,737 312,446 395,583 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  17. Pre-School & Picture Books • Up 4% to £65m this year (+£2.6m) Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  18. Picture books • Up 12% to £31m this year (+£3m) 78,411 57,298 112,590 69,740 53,856 51,829 53,685 51,485 51,670 50,033 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  19. Julia Donaldson • £8m in 2014 • £89m since records began Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  20. Julia Donaldson • £8m in 2014 • £89m since records began • The Scarecrow’s Wedding sold 45,000 • copies in 8 weeks Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  21. Picture Book Authors Roger Hargreaves Oliver Jeffers Judith Kerr Claire Freedman David Melling £1.1m £711,000 £563,000 £336,000 £320,000 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  22. Pre-School & Activity books • Down 2% to £34m (-£658k) 109,260 92,006 68,945 46,283 45,354 Source: Nielsen BookScan TCM: 35 weeks ending 30th August

  23. Sticker Books £7.6m -22% -£2m Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  24. Colouring Books £1.1m +0.8% +£10,000 Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  25. Dinosaurs £1.5m +42% +£452,000 Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  26. Pirates £1.6m -4.5% -£78,000 Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  27. Children’s & YA Fiction • Up 9% to £68m this year (+£5.4m) Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  28. Children’s & YA Fiction Children’s Fiction Young Adult Fiction £20m +24% +£4m £48m +3% +£1.4m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  29. Children’s Fiction • Up 3% to £48m this year (+£1.4m) 133,308 112,700 103,955 94,612 110,409 89,619 89,473 88,347 81,845 81,630 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  30. Children’s Fiction Roald Dahl Jeff Kinney Liz Pichon David Walliams Jacqueline Wilson £3.4m £3.3m £2.1m £2m £1.8m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  31. Children’s Fiction 32,382 31,428 12,490 23,098 16,924 16,403 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  32. Young Adult Fiction 711,806 £4m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  33. Young Adult Fiction • Up 24% to £20m this year (+£4m) 86,981 101,170 89,869 101,756 59,276 64,040 69,653 79,953 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  34. Young Adult Fiction Suzanne Collins Veronica Roth John Green £2.9m £1.8m/£5.6m* £1.5m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 *Including The Fault in our Stars

  35. Children’s Non-fiction • Up 37% to £25m this year (+£6.7m) Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  36. Children’s Non-fiction 1,344,350 sold £6.6m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  37. Children’s General Interest & Leisure • Up 108% to £11.7m this year (+£6m) One Direction: £320,000+ LEGO: £434,000 1,344,350 sold-£6.6m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  38. Children’s General Interest & Leisure • Down 9% to £5.1m this year (-490k) -9% 1,344,350 sold-£6.6m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  39. Children’s General Non-fiction • Up 15% to £5.3m this year (+£714k) 5,992 95,990 5,767 75,052 6,581 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  40. Children’s General Non-fiction Earth Nature & Animals £400,000 + Source: Nielsen BookScan TCM 5,000 data, Children’s General Non-fiction: 35 weeks ending 30th August 2014

  41. Children’s General Non-fiction Space, Stars, Planets £235,000 + Source: Nielsen BookScan TCM 5,000 data for Children’s General Non-fiction: 35 weeks ending 30th August 2014

  42. School Textbooks & Study Guides • Up 5% to £26.3m (+£1.2m) this year Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  43. School Textbooks & Study Guides • Up 5% to £26.3m (+£1.2m) this year • July-August BTS season up 8% to £6m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  44. School Textbooks & Study Guides School Textbooks: Maths, Science & Technical £2m Up 9% +£169,000 Source: Nielsen BookScan TCM: 8 weeks ending 30th August 2014 versus 8 weeks ending 31st August 2013

  45. School Textbooks & Study Guides School Textbooks: Literature Arts & Humanities £2.7m Up 9% +£229,000 Source: Nielsen BookScan TCM: 8 weeks ending 30th August 2014 versus 8 weeks ending 31st August 2013

  46. World Book Day 830,911 sold Children’s book market increased by 21% WBD week 112,590 92,006 103,955 95,990 89,619 48,533 50,752 80,174 68,945 88,347 Source: Nielsen BookScan 35 weeks to week ending 31st August 2013

  47. One more thing… Children’s Books 2014? = £337m +10%

  48. One more thing… Christmas 2014

More Related