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Reputation Discussion Panels: Seeking a Common Understanding

Reputation Discussion Panels: Seeking a Common Understanding. Dave Crocker Brandenburg Internet Working bbiw.net MAAWG / S.F. 2006. Adding a “Trust Overlay”. Administrative Domain. Message. Reputation : Sender/Operator Assessment Service. Administrative Domain. Filter.

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Reputation Discussion Panels: Seeking a Common Understanding

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  1. Reputation Discussion Panels: Seeking a Common Understanding Dave CrockerBrandenburg Internet Workingbbiw.net MAAWG / S.F. 2006

  2. Adding a “Trust Overlay” AdministrativeDomain Message Reputation: Sender/OperatorAssessment Service AdministrativeDomain Filter ID / Signature Verification ok Mailbox ID / Signer Evaluation Reputation: Internal Lists Other Tests not ok D. Crocker Apricot 2006 / Trust Overlay

  3. Originators Sent by other people Sent without an unsubscribe Violates CAN SPAM Porn For “not-real” products Reputation Services Sent to scraped lists Not properly bounce handled Users complain about Sent without a valid unsubscribe Violates CAN SPAM Recipients Unsolicited bulk email Generates users complaints Mail I don’t want Mail I didn’t ask for Has spam “characteristics” Hits non-existent users “Bad” URLs that users have complained about Invalid HELOs, HTML, etc Negotiating “What is Spam?”(Per message, per author, per operator) / Apologies to Laura Atkins D. Crocker Apricot 2006 / Trust Overlay

  4. Panel #1: Receiver-side • Charles Stiles / AOL • Jamie de Guerre / Cloudmark • Miles Libbey / Yahoo! • April Lorenzen / Mailcruncher D. Crocker Apricot 2006 / Trust Overlay

  5. Priming the Pump: Some Questions • Users/Operators • What do they need and want? • What do they NOT want? • Where to put controls • How much reliance on third-party services? • How much with the receiving operator? • How much with the end user? • Timing • What is needed now?  • What might be needed long-term ? D. Crocker Apricot 2006 / Trust Overlay

  6. Panel #2: Receiver-Side • Tara Natanson / Constant Contact • Jordan Cohen / Epsilon Interactive • Richard Gingras / Goodmail Systems • Doug Warren / Habeas • Patrick Peterson / IronPort • Anne Mitchell / ISIPP • George Bilbrey / Return Path D. Crocker Apricot 2006 / Trust Overlay

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