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Logos

Logos. with Taglines. Recognizable Taglines. Apple: Think Different Dunkin Donuts: America runs on Dunkin General Electric: We bring good things to life Nike: Just do it Subway: Eat Fresh Wheaties: The Breakfast of Champions. Definition of a Tagline. One short phrase

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Logos

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  1. Logos with Taglines

  2. Recognizable Taglines • Apple: Think Different • Dunkin Donuts: America runs on Dunkin • General Electric: We bring good things to life • Nike: Just do it • Subway: Eat Fresh • Wheaties: The Breakfast of Champions

  3. Definition of a Tagline • One short phrase (usually no more than 8 words) • Describes the purpose, product, service or philosophy of your company • The tone of a tagline sets the voice for your business

  4. Definition of a Tagline • Taglines should appeal directly to the type of client/customer you are trying to attract • A Tagline is your slogan • A phrase that’s meant to be repeated over and over throughout advertising, websites, business cards, billboards, on company vehicles

  5. Subway: Eat Fresh

  6. Apple: Think Different

  7. Dunkin Donuts: America runs on Dunkin

  8. Nike: Just do it

  9. Meijer: Higher Standards, Lower Prices

  10. Wheaties: The Breakfast of Champions 1936

  11. General Electric: We bring good things to life

  12. McDonalds: I’m lovin’ it

  13. Some Taglines are built into Logos BMW • You always see the tagline “The Ultimate Driving Machine” • It’s part of their corporate guidelines

  14. Life of a Tagline • Taglines can change over time, but don’t (and shouldn’t) change frequently • Never have more than one tagline at a time • Taglines are meant to be constant, much like your logo and business name

  15. Changing a Tagline • When a company updates their logo or brand, you will often see a change in the tagline • The life of a tagline can be years

  16. Petco: Old and New Logo Petco CMO Elisabeth Charles: • “The update to our logo reflects the fresh, forward-looking company that Petco is today” • Our new visual identity better reflects the new Petco - healthy, active and contemporary, while retaining it’s warmth and passion for pets. • Natural and organic pet food … • Environmentally friendly products … Logo Changes: • Cat and Dog(inside lines) • Fonts • Caps / Lowercase • Tagline: “healthy”

  17. References Where Can I find a Collection of Logos and Taglines? • Company Loos.WS Logo Design Services - Logo Design Portfolio http://www.companylogos.ws/portfolio.html • Logoworks by hp http://www.logoworks.com/medical-logos.html • Logo Design Guru - Design Gallery http://www.logodesignguru.com/Logo-design-portfolio/portfolio.asp?cat_id=39 • Need My Logo - How it Works? http://needmylogo.com/

  18. References Websites: • Taglines vs. Headlines, What is a Tagline, and how is it different from a headline? http://katydwyerdesign.com/2011/02/24/taglines-vs-headlines/ • Petco Refreshes Logo, Issues Warning to unhealthy pets http://www.adweek.com/adfreak/petco-refreshes-logo-issues-warning-unhealthy-pets-134199 • Images from several web searches Points of Interest: • Website: How to Create an Effective Tagline for Your Logo http://www.squidoo.com/taglines_for_logos • Website: How to Design a Logotype from Conception to Completion: Purple Lemon http://www.blog.spoongraphics.co.uk/tutorials/how-to-design-a-logotype-from-conception-to-completion • Website: Logotypo, How it Works (click through a searies of logo ideas, seeing what the customer chose each step of the process) http://www.logotype.com/how/

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