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PROJECT TITLE :- BeHAVIOUR CHANGE AND COMMUNICATION INTERVENTION Campaign FOR YOUNG FATHERS

PROJECT TITLE :- BeHAVIOUR CHANGE AND COMMUNICATION INTERVENTION Campaign FOR YOUNG FATHERS. Mrs. Ruth Philips- Fevrier. Ruth Phillips Fevrier (Ms.) Saint Lucia. THEME:-. WE MEN……. “From Conception to Fatherhood”.

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PROJECT TITLE :- BeHAVIOUR CHANGE AND COMMUNICATION INTERVENTION Campaign FOR YOUNG FATHERS

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  1. PROJECT TITLE :-BeHAVIOUR CHANGE AND COMMUNICATION INTERVENTION Campaign FOR YOUNG FATHERS Mrs. Ruth Philips-Fevrier Ruth Phillips Fevrier (Ms.) Saint Lucia

  2. THEME:- • WE MEN……. • “From Conception to Fatherhood”

  3. PROJECT GOAL :-1)To promote positive interaction among males and their young children with special emphasis on helping young males (18 – 35 yrs.) from lower socio - economic backgrounds build relationships with their children and become more able to provide support.

  4. PROJECT GOAL (C0NT’D) • 2)To support relationships between the parents and enable them to work as a team in the best interest of the child(ren). • “Men need Women • Women need Men • CHILDREN NEED BOTH” • MeninChildCare.UK

  5. SCOPE To undertake a Knowledge, Attitude, Behaviour and Practices (KABP) Survey of young men 18-35 years in select communities to ascertain the underlying cause(s) for the apparent lack of involvement of fathers in the lives of their young children.

  6. PURPOSE • 1. To influence the design of a Behavioural Change Intervention Communication Campaign to address this issue. • 2. To influence the development and implementation of a Parent Education Training Programme specifically designed to target young males and fathers in 10 identified communities.

  7. Project Design

  8. ADVOCACY STRATEGIES EMPLOYED • Marketing of the Idea • Be Part Of The Change • Target Group:- • UNICEF • Ministry of Education • Early Childhood Services Unit • Roving Caregivers Programme Staff • Help Make A Difference

  9. FORGING OF PARTNERSHIPS • Old Friends Working on A New Idea • UNICEF • Media Zone • National Statistics Department

  10. NETWORKING • Strengthening The Force • New Alliances:- • Mothers’ & Fathers’ Group • Mini-bus Association • Churches • Sports Clubs • One Thousand Man March • The Force Be With You

  11. THE INTERVENTION • Coming Soon To a Community Near You • Official Launch of BCC Campaign • Release of PSAs • Hosting of Male Parent Education Workshops • Certification & Graduation of Male Participants • Formation of Fathers’ Advocacy Group • Release of 2014 Fathers’ Calendar

  12. THANK YOU

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