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UTICA TRANSIT AUTHORITY REVITALIZATION PLAN

Scanned logo from UTA Bus Schedule. UTICA TRANSIT AUTHORITY REVITALIZATION PLAN. 2002 Information Communication Consultation By; Roy O. Stewart Steve Hawkes Lee Ann Alissa Reilly. Image scanned from UTA brochure (2). New York Railways first bus 1921. INTRODUCTION, HISTORY AND PROCESS.

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UTICA TRANSIT AUTHORITY REVITALIZATION PLAN

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  1. Scanned logo from UTA Bus Schedule UTICA TRANSIT AUTHORITY REVITALIZATION PLAN 2002 Information Communication Consultation By; Roy O. Stewart Steve Hawkes Lee Ann Alissa Reilly

  2. Image scanned from UTA brochure (2) New York Railways first bus 1921 INTRODUCTION, HISTORY ANDPROCESS • General History • Assets and Opportunities • Problem Areas (Major Weakness) • Advertising on the Buses • Signage • Web Page • Pamphlets/Routing Maps

  3. UTA bus on Genesee Street ADVERTISING ON THE BUSES By: Roy O. Stewart

  4. UTA bus on Genesee Street Problem Identification • Assets and Opportunities • Problem:Advertising on the UTA buses is essentially non-existent • Reasons and/or Barriers • Change in advertising agency • Responsibility and goal setting • Funding • Attitude

  5. UTA bus on Genesee Street Suggested Solutions • Solution: Get some advertising on the UTA buses. • Advertising Goals • Develop timetable • Designate tasks • Typical vs. creative ways of raising revenue • Develop identity AD AD

  6. SEE THE SIGHTS RIDE THE BUS Hanna Park and community based advertising design idea Conclusion • Revitalize Advertising • Raise Revenue • Community Based • Develop an Identity • Trend Setting • Major Competitor

  7. Image of actual UTA bus stop sign SIGNAGE • Problem Identification • Suggested Solutions • Conclusion Steve Hawkes

  8. Signs located in front of Union Station Problem Identification • Sufficient Transportation Information is not available to: -New Residents and Visitors -Local Area Residents

  9. UTA bus rounding corner at Union Station Suggested Solutions • Signage @ decision making locations such as: -Transportation Centers -City Entrances -Stoplight Intersections • Scheduling and Policy Information Visible to the Public

  10. UTA bus schedules at Union Station snack bar Conclusion • Information made better available to the public will increase awarness, ridership and revenue of UTA

  11. UTA Bus Schedule PAMPHLETSANDROUTING MAPS Alissa Reilly

  12. Problem Identification • System Routing Maps & Guide • Street font size too small • Too much White space • Coding

  13. Universal Symbol Suggested Solutions • System Routing Maps & Guide • Increase Street Font Size • Fill white space with Ads • Use extreme colors for Route Index • Use universal symbols

  14. Problem Identification • Bus Schedule / Pamphlets • Logo • Lack of clarity • Too much white space

  15. Suggested Solutions • Bus Schedule / Pamphlets • Bigger logo • Edit & Update documents • Replace white space with advertisements.

  16. Conclusion • Fill white space with advertisements to increase UTA revenue • Develop consistency and clarity between System Map Guide and Bus Schedule, especially logo • Edit & Update documents

  17. WEB PAGE Lee Ann Roberts Introduction Problem Identification Suggested Solutions

  18. Introduction • Web page was unknown to many personnel of the UTA • Needs to be current and maintained • Potential area of additional advertising revenue http://www.borg.com/~myozouta/

  19. Problem Identification • Web page and its design is not considered a viable advertising/revenue tool • Diverse contrasting colors • Color schemes inconsistent and not complimentary/ creates tension • No ease of mobility through the pages • Links do not work • No call to Action on individual pages

  20. Problem Identification • Paragraph formatting of routes-hard to read • Inconsistent Typography • Specific sights of interest should be put into a table, blocked and bulleted. Possibly web linked to those attractions • Missing destinations (Chadwicks)

  21. Suggested Solutions • Include provisions for web page design in the advertising and marketing plan • Have Public Relation/Marketing solicit advertising from businesses along the routes • Use symbols already known and established in the page design • Include community activities and services on the web page

  22. Good design principles Up to date technology resources Pride and diligence Minimal cost associated with design creation. Suggested Solutions • Request area school’s assistance creating • advertisements and or web pages. Assistance and suggestions from marketing and teachers.

  23. UTA CONCLUSION

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