Ozone Precursor Reduction Workshops for Area Source Emitters

1. Ozone Precursor Reduction Workshops for Area Source Emitters Presented by Joan Steurer EPA National Air Quality Conference Orlando, Florida February 14, 2007

2. Kansas City Metro • Kansas City air quality boundary includes: • Two states • Five counties • 77 municipalities • 1.5 million people • Currently an attainment area • May be in violation as early as next year

3. Clean Air Action Plan • Objectives • Protect resident health • Maintain compliance with EPA standard • Make recommendations for strategies if a future violation occurs • Strategies • Emissions controls on power plants • Reduce diesel emissions • Public education • Sustainable land use

4. Source Reduction Workshops • Boost your Bottom Line with Native Landscaping for large-scale property owners • Kicking the (Isopropyl) Alcohol Habit for printers • STAR Painting Techniques for auto painters • Establishing and Maintaining Native Landscapes for municipalities • Raingardens and Native Landscaping for homeowners

5. Common Themes for Workshops • You will save money • Your end result/product will be better • Cleaner air is good for the economy • Corporate responsibility

6. Boost Your Bottom Line with Clear Air Lawn Care • Rationale: About 9% of VOC pollution in KC Metro is due to lawn and garden operations • Intended Audience: Large property managers • Municipalities, businesses, cemeteries, lawn care professionals, airports, shopping areas, schools.

7. Clear Air Lawn Care: Overview • Native landscaping means reduced costs associated with • Mowing, fertilizing, watering, planting, maintenance • Less mowing and chemicals means cleaner air • Native landscaping is attractive

8. Boost Your Bottom Line with Clear Air Lawn Care • Marketing • Brochures • Personal phone calls and emails • Newsletters • Meeting announcements • Giveaways • 100 no-spill gas cans • $400 lawn trimmer donated by Shindaiwa • Lunch

9. Clear Air Lawn Care: Partnerships • Missouri Department of Conservation provided cost analysis • Success stories • Lion’s Gate golf course, City of Lenexa, City of Smithville, Corporations • AES Lawnparts • Small engine selection, use and maintenance

10. Clear Air Lawn Care: Results • 97 attendees from 47 organizations: • 96% plan to implement native landscaping within 0-3 years • 60% said they would consider emissions when choosing equipment • 70% said that they learned about equipment choices and/or maintenance • Potential annual emissions reductions due to change in landscaping practice • 5 tons of VOC • 4.6 tons of NOx • 0.8 tons of PM • 454.0 tons of CO2

11. Kicking the (Isopropyl) Alcohol Habit • Rationale: 5% of VOC emissions are area-source printing solvents • Intended audience: Small to medium-sized unregulated printers • plant managers, owners, pressroom supervisors, press operators

12. Kicking the Habit: Overview • Isopropyl alcohol can be eliminated • Compatible inks provide higher-quality product • Clean-up is easy with correct materials • Employees health improves

13. Kicking the (Isopropyl) Alcohol Habit • Marketing: • Exclusive mailing list • Phone calls • Newsletters • PIA website • Incentives: • Door prizes, free lunch • tour of KC Star’s new press

14. Printers: Purposeful Partnerships • Printing and Imaging Association • Brought technical experts from Prisco, K-B Litho, and Enovation to discuss alternatives to isopropyl alcohol • Brought technical expert from INX International to discuss compatible inks with alcohol alternatives • Did most of the marketing – members and nonmembers • Printing Professionals from local companies • Spangler Graphics, Hallmark, Tension Envelope, Commercial Lithographing: discussed lessons learned • Kansas City Star • Provided pre-production tour of largest KBA Commander press in North America

15. Printers: Results • Attended by 35 people from 25 companies • Potential emissions reduction of 18,755 pounds of alcohol-related VOCs per year • Workshop information also distributed via PIA website to 1000+ members

16. Painting Techniques for Cleaner Air • Rationale: Area source automotive coatings are about 1% of VOC • Intended audience: Auto body shop owners, managers, and painters

17. Painting Techniques Overview • More efficient transfer means waste reduction • Waste reduction results in savings • No new equipment is needed • Good technique is vital to employee health

18. Painters: Purposeful Partnerships • Iowa Waste Reduction Center/ CarStar: Provided instructor • CarStar trains all painters on this technique • Johnson County, KS • Assisted with marketing

19. Painting Techniques for Cleaner Air • Marketing: Brochures, postings, phone calls, letters from regulatory agency • Incentives: Free lunch, $1000 class in STAR painting technique

20. Painters: Results • Attended by four people from three companies • Estimated reduction of 22% emissions from one company

21. Native Landscaping for Municipalities • Rationale: Governments have the most control over their own emissions and a great interest in reducing costs • Jackson County intending to increase native landscaping • Intended Audience: All personnel from Jackson County Parks and Recreation and Natural Resources • Need to understand benefits • Need to make on-the-job decisions

22. Native Landscaping for Municipalities • Marketing: Mandated by supervisor • Incentives: Lunch, no-spill gas cans, native seeds, half-day away.

23. Native Landscaping: Purposeful Partnerships • Missouri Department of Conservation • Air and water quality benefits of native • How to establish and maintain native landscape • Tour of native plantings • Shaw Nature Reserve: Bed plantings • AES Lawnparts: Small engine selection and maintenance • KCMO Water Department: Large engine maintenance and fleet management • Jackson County, Missouri

24. Native Landscaping: Results • 80 participants • Survey results indicated participants • Learned about air and water quality; many were not aware of problems • Understood benefits and principles of native landscaping • Would become more conscientious about equipment use and maintenance

25. Native Landscaping for Residents • Rationale: About half of mowing emissions are residential • Intended audience: Jackson County employees

26. Native Landscaping for Residents • Marketing: Offered as a brownbag seminar, encouraged by County Executive • Incentives: Snacks, native plants, gift certificates

27. Native Landscaping for residents • Installing a rain garden is good for water quality and air quality • Reduced yard size means reduced mowing, fertilizer, watering • Native grass instead of lawn may not need to be mowed • Trees help save energy

28. Native Landscaping: Purposeful partnerships • Jackson County, Missouri • Did all marketing • provided giveaways • Prairie and Wetland Center • Provided speaker • Provided giveaway items

29. Residential Native Landscaping: Results • 80 participants • Intend to increase native landscape • area from 9 to 26% • 95% will install some sort of native • Annual emissions reductions • 84 pounds of VOC • 8 pounds of NOx • Other benefits • Cut chemical use in half • Reduce water use by about 75,000 gallons • Learned about air quality and benefits of natives

30. Successes – Just ask! • Technical experts and professional organizations see an • People love to tell (corporate responsibility) • Traditional partners such as DoC, Extension Office, can often provide speakers • Especially if you opportunity success stories reciprocate

31. Successes -Keep within budget with free stuff • Distributors who are invited to speak may provide samples, giveaways, door prizes • Look for low-cost site • Status as non-profit • Partner agency’s site • Elbow grease

32. Successes – Ride the Wave • Know what momentum exists in your area and capitalize on it • Example: Raingardens: Good for the air, too!

33. Successes – Partners and Marketing • Most successful: Partner’s network was used to get invitations to participants • Most dismal: Mailing and cold calling

34. Successes – Quantify! • Must ask questions that find out how participants intend to change behavior • Establish baseline • Have a good model • Ask objective questions that yield quantitative answers

35. Questions? Joan Steurer JSteurer@marc.org (816)474-4240 www.marc.org