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Corporate Presentation

Corporate Presentation. A.L.M. Corporate Profile. A.L.M. Stands For. A lways L eading in M arketing Techniques. History. Formed in 1994 Traditional n initial role - support HQ BPR (Business Process Re-Engineering) customers on PR Transform to full fledge marketing services in 1997

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Corporate Presentation

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  1. Corporate Presentation A.L.M. Corporate Profile

  2. A.L.M. Stands For • A lways • L eading in • M arketing Techniques

  3. History • Formed in 1994 • Traditional n initial role - support HQ BPR (Business Process Re-Engineering) customers on PR • Transform to full fledge marketing services in 1997 • Created full cybermarketing process in 1999 • Independent n on-stop shop 4 customers

  4. History • Jul 2000, Setup India Rep Office • Aug 2000, Setup Hong Kong Rep Office • Dec 2001, Setup Malaysia Rep Office • Dec 2001, Setup Thailand • 2003 – Consolidation of manpower

  5. What we do ... • We are not just a PR company. • We provide full fledge marketing support services • Companies can out-source the full marketing department or function to us. • We are also the only company in Asia Pacific that provides the full cybermarketing process (1998)

  6. Company Positioning Specialist in Cybermarketing/Consultancy • If we say, we provide marketing services, there are many competitors n more reputable with a rich history n track records • If we say we are an advertising agency. We are not accredited n much smaller than any international agency • If we say we are a pr agency. There too many pr agencies n in growing numbers …….

  7. Objective/Vision Effective marketing is not about spending huge budget but selecting and investing the correct amount to achieve a desirable and realistic target

  8. To Achieve Our Objective • Need to know and provide all the process or function for better control • Need to continuously source or provide the best marketing tool • Need to develop unique marketing techniques in order to stay ahead of competition

  9. Therefore • A.L.M. services are unique • We are non-conventional as we believe that marketing means “staying ahead”, “standing out from the crowd” • There is no expensive or cheap quotes. We give a package that we feel will help your company achieve the objectives with respect to the revenue/profit • Our unique marketing programs are on the premium price range

  10. Cybermarketing I • Probably the 1st to introduce the full cybermarketing process in Asia Pacific. • Worked with leading edge internet solutions developer like Content Management, One2One Marketing, Cookies, Search Engines • ALM had hands on experience by setting up our own website and using all marketing techniques with monitoring tools. • Combination of marketing techniques and technologies. It is not just internet advertising or a website • Most website will fail including ours. Read our story.

  11. Cybermarketing II • #1 search engine submission – Asia Pacific, US, Europe, manual or software • #2 site tuning – for surfers, for search engines • #3 announcement – press release • #4 announcement – target email • #5 internet advertising – specialised in search engines & directories • #6 promotions • #7 keywords purchase • #8 co-branding – business collaboration on the net • #9 content building – editorial team to write articles for sites. • #10 web enhancement – latest technologies on the net, portals. • #11 research - market/competition, log files. • #12 others not listed (top secret)

  12. Public Relations • Headed by Andy Wee, ex-technical writer for IT articles, sales manual, product brochures • Created an innovative PR package where clients pay only when articles are published - first used by restaurant client in 1999 • Copy-writing done by the pool of journalist from cybermarketing division located in Asia Pacific • Providing support to several media - research data, contributing articles from vendors, advisory role on positioning, searching for agents to expand circulation in AsiaPac • More interesting information on separate presentation

  13. Events Management I • Most exhibitors only reap less than 40% of what can be achieved in the event • Have developed a proprietary technique in achieving up to 90% - Only company providing “Lead Generation Programs” (2000) • Successfully introduce the first in Singapore or even AsiaPac collaborative database program in N+I in ‘99 with participants from Australia & Singapore. Eg Vendor 1 share data with Vendor 2 n therefore both benefits with more potential customers

  14. Events Management II • Introduced a CRM program where visitors to the booth will be thank n reinforce with vendor’s message within 1 day after attending the show • The basic Lead Generation Services comes in a package which includes temp staff, training flyers etc which cost from $2.5k • For bigger booth, we recommend full package which will include consultancy services • More interesting information on separate presentation

  15. Telemarketing • Extremely unique TM solutions • Only company that provides 3 category of service – A, B n C depending on customers budget and needs • Supply of staff based on man-days instead of x number of staff(s) for 1 week, 2 week etc • Work from home concept • Our advantage: able to supply 100 man in one day to complete all the calls without jamming the customers’ telephone lines

  16. Advertising • We are not accredited and have no dedicate account servicing staff as we work with agencies. • Developed the world first online media planning site in 1997/8. Removed in end 1998 because the online program did not work with offline data files. • Currently provide support to some ad agencies on - editorial, web design/programming n fashion stylist. • Planning to develop a new media planning program which allows comparison between traditional & new media, with media research data n bookings done online

  17. Promotions • Continuously source for unique promo items through our trading company • Assisted in marketing CD Card when it was 1st introduce in Asia Pacific • Developing a total promotional package which includes interior designers/shop front designers, fashion stylist n even hair stylist

  18. Marketing Research I • Sun Tze Art of War - “Know Your Strengths, Know Your Enemy” • Product Test Centre setup by HQ in 1997 to assist companies to better understand their products vs competition. n to plan their marketing strategy based on the product test results. • Ad design test can be done prior to campaign n ad test thereafter at marginal costing because of inter-company billing • Other services : Product/brand positioning, general research etc

  19. Marketing Research II • A.L.M. is able to access many research information • Eg 1) to market an recruitment site, there are research info on percentage of job seekers going online vs offline, most popular jobsite etc • Eg 2) to do ad design test, because of big database, could easily locate target group therefore save time, cost or possibly error in message (due to cultural difference) • Eg 3) especially for IT/Communication clients - have database of resellers/dealers

  20. Target Marketing I • In-house database - traditional used for research, approx 6 mil • Due to increase in demand for de - other database marketing house was unable to supply • Expanded division n possibly setting up an office in Malaysia to support clients’ requirement • Purchase data from various sources in Asia Pacific • CRM, Relationship Database Marketing know how transfer from HQ • Target to have the biggest email database

  21. Target Marketing II • Mode Total Database • Direct Electronic Mail (dem) 105,000,000 • Direct Electronic Mail (dem) - Singapore 22,000 • Direct Fax (df) 3,000,000 • Direct Fax (df) - Singapore 60,000 • Direct Mail (dm) 8,000,000 • Direct Mail (dm) - Singapore companies 100,700 • Static Distribution (sd) Depends on country • Mail Drop (md) Depends on country

  22. Translation I • Translation can be extremely complicated n tedious • Level 1 - machine/software translation • Level 2 - local translation - technical/non technical • Level 3 – local translation with country of origin staff • Level 4 - country of origin translation • Level 5 - copy-writing • Only A.L.M. provide total solutions

  23. Translation II • Translation means - just converting one language to another • A translated copy is usually just “grammatically correct” • Copy-writing is needed to enhance the translated copy to add in the local flavour and style • Translator are usually not copy-writer • Copy-writing is another skill - a pr copy is different from a marketing copy • In addition, A.L.M package technology whenever possible • Sample

  24. Training • Conduct one2one PR training session by ex-editor, ex-journalist • Conduct one2one marketing session by Andy Wee • In the process of developing standard PR courses and probably collaborate with online learning sites • Developed the AsiaPac 1st SOHO network course • In the process of developing AsiaPac 1st cybermarketing course • Setup a marketing site to assist marketing personnel to network n learn from each other

  25. Integration • To achieve maximum marketing efficiency, integration of all process is needed • Our PR can be integrated to cybermarketing or events management or CRM with the given budget • Further, integration of the processes, operational cost may go down

  26. What U See Is Just The Beginning

  27. Our bigger customers • Nasdaq-listed Net Perceptions (NETP), a leading provider of real-time personalization and precision merchandising software solutions for the Internet and multi-channel retailers, helps businesses achieve higher sales and customer loyalty – by allowing them to understand customers individually, optimize product assortments, prices and inventories, and offer the right product to the right customer at the right price. Many of the world’s best-known brands are Net Perceptions’ customers. Among them are Proctor & Gamble, Bertelsmann, CDNOW, The Children’s Place. eToys.com. Fingerhut, Hudson’s Bay Company, J. C. Penney, Walgreens and Williams-Sonoma. • Day Interactive Holding AG (DAYN) is listed on the SWX New Market in Zurich since April 3, 2000. The company was founded in 1993 in Basel, Switzerland and is also active in Germany, the UK, the USA and Singapore. Day is addressing a growth market with Web Information ManagementTM.Gartner Group estimates that the market for Web software and services will grow from its present level of USD 29 billion to USD 44 billion in 2000.

  28. Our Other Customers • Western Digital > IT • Jobstreet > Recruitment • AptitudeX > Recruitment • Tea Colors > Food • IVRS (International) Ltd > Telco • Worldlink Technologies > SMS Technology • New Horizons > Training

  29. Other Customers From Our Group • Logica > Telco • Videojet Technologies > Mfg • Keyene > Manufacturing • Sanyo Aircon > Manufacturing • Arbitration Chambers > Legal • Watson, Farley & Williams > Legal

  30. ALM Group Partners & Clientele List • CYBEX COMPUTER PRODUCTS CORPORATION • DIGIPHONIC SYSTEMS PTE LTD • DIRECTION TRADING PTE LTD • LINKSYS (SEA) PTE LTD • MICRO EXPRESS SALES PTE LTD • OKI DATA (SINGAPORE) PTE LTD • V ONE MULTIMEDIA PTE LTD • 2BSURE • APTITUDEX.NET PTE LTD • CIRCLE DOT COM (S) PTE LTD • CRANE CULTURE CO PTE LTD • DAY INTERACTIVE SINGAPORE PTE LTD • FOUNTAINHEAD TECHNOLOGY ASSOCIATES PTE LTD • JOBS DB SINGAPORE PTE LTD • JOBSTREET.COM PTE LTD • NET PERCEPTIONS • NEW HORIZONS COMPUTER LEARNING CENTER (S) PTE LTD • NTUC MEDIA COOPERATIVE LIMITED

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