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Craigslist ROI Re view $5 Investment Per Ad = 1.1 Leads Per Ad

1.1 leads per Craigslist ad. Craigslist ROI Re view $5 Investment Per Ad = 1.1 Leads Per Ad. Now, let’s run the numbers…. As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad. 8 % closing rate 6% closing rate.

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Craigslist ROI Re view $5 Investment Per Ad = 1.1 Leads Per Ad

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  1. 1.1 leads per Craigslist ad • Craigslist ROIReview • $5 Investment Per Ad = 1.1 Leads Per Ad Now, let’s run the numbers… • As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad. • 8% closing rate6% closing rate • 13.2 Cars/Month9.9 Cars/Month • 150 Craigslist ads • (per month) • $750 Ad cost • 165 leads • (assuming $1,700 net / sale) The Math The Math 8% Closing Rate = 13.2 Cars/Month 6% Closing Rate = 9.9 Cars/Month $22,440 Gross Profit $16,830 Gross profit Minus: $2,000 Program Cost & $750 Craigslist ad Spend* Minus: $2,000 Program Cost & $750 Craigslist ad Spend* = $19,690 net profit = $14,080 net profit $236,280 – profitper year $168,960 – profitper year • *Dealer Ad Cost incurred: $5/Craigslist ad = $750 Craigslist fees • Given these Real World numbers… What do You Think your Dealership’sRETURN ON INVESTMENT could be?

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