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Facebook. What is Facebook ?. Facebook is a social network that has taken the internet by storm. It’s a place for people to connect, share information, promote businesses, and build relationships and credibility.
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What is Facebook? • Facebook is a social network that has taken the internet by storm. • It’s a place for people to connect, share information, promote businesses, and build relationships and credibility. • If used properly, Facebook can serve as a great marketing tool and help you recruit coaches and recommend products.
Building Relationships • If you want to become successful in this business, you have to build relationships with people, both online and offline. • Facebook is different than other social networking sites in that when someone adds you as a “friend,” for whatever reason they feel like they now have a connection with you and know you on a personal level. • When you establish relationships, build trust and credibility, over time people will listen to your recommendations.
Selling VS Recommending • Most new coaches have a hard time understanding the difference between selling and recommending. • When you “sell” something, people feel you’re doing it for your own benefit. • When you “recommend” something, people feel you’re trying to help them. • There is a BIG difference! • It’s important that you become a product of the product, meaning you use something, understand the value in it, and then recommend it to others. • Your passion and confidence when talking about a product will lead to others having confidence in you. • Recommend the products and coaching opportunity like you recommend a good movie, doctor, etc.
Selling VS Recommending • If something doesn’t work for you, don’t recommend it. • When people know you’re a Beachbody Coach and earn commission from Beachbody products, and you recommend a non-Beachbody product, that builds trust, so when you do recommend a Beachbody product, they know it works and will get involved. • Be honest with people. If you don’t a like product, tell them. • Approach people with the intent to help them, not sell to them. • Truly believe that Beachbody products can help change lives, and others will believe as well.
Be YOU! • Don’t change who you are just because you’re now a Beachbody Coach. • Show people you’re normal, have flaws, struggle, and fail. • This way people know you’re human. • I will send emails to my customers letting them know I struggled on the diet/workouts because the more you relate to them, the better you will be at relationship building. • You can talk about your failures, but mention how you have learned from them and moved forward. • Gives people hope. • The best thing you can do for your business is treat the people you coach and talk to as friends, not customers or potential customers. • Be positive! Positivity spreads like wildfire and makes people feel great. • When posting on Facebook, keep posts positive because nobody likes negativity.
Setting Up Your Facebook Account • Go to Facebook.com, and fill out the necessary information to get signed up. • Next, you will need to adjust some settings. • To do so, go to “My Account” in the upper right hand corner and select “Account Settings.” • Once there, the first thing you will need to do is update your username. • Right next to “username,” click “change,” and then create a short, easy username. • This is important for sharing purposes. • Your Facebook link will become facebook.com/(username). • Next, update your privacy settings. • Click “manage” in the privacy section and adjust the settings how you please.
Mobile Settings • If you want, you can have all Facebook notifications sent to your phone. • This is great if you’re expecting a message while away from your computer. • To do so, go to “Account,” “Account Settings,” and then “Mobile.” • Adjust the settings.
Updating Profile • Next, you will need to update your profile with all the necessary information. • Click on “Profile” at the top right hand corner, and right under your picture select “Info.” • Update your employer information to include Beachbody and what you do as a Beachbody Coach. • See next slide. • Scroll down and edit your “Basic Information.” • Be sure to include all of your website links. • Blog, Shakeology site, etc. • Make sure you update your contact information as well, and include your website links again. • Fill out the rest of your profile.
Profile Picture • Being a product of the product and getting results with Beachbody products is important for marketing purposes. • If you have a great transformation, use one of your “after” pictures as your profile picture. • If you don’t, use a picture showing you having fun! • On your profile page, select “Edit Profile” under your name, and then select “Profile Picture” on the left. You can now upload a picture from your computer. • Stay away from any profile pictures that would tarnish your image, such as pictures with alcohol. • See next slide.
Picture Albums • You’re going to want to create a picture album of your “before” and “after” photos if you have them. • On your profile page, select “Photos,” and then “Upload Photos” in the top right hand corner. • The same rule for the profile picture applies to any albums that you create, and you don’t want to upload anything that will tarnish your image. • Be sure to include any photos with Beachbody celebs like Tony Horton, Carl Daikeler, and Chalene Johnson. • Also include pictures of you doing Beachbody workouts and using Beachbody products for credibility. • See next slide.
Adding Videos • People love videos, especially ones with product reviews, transformation pictures, workout and diet tips, and transformation stories. • Whenever you create a video, be sure to include your website name at the beginning and end. • I use Windows Movie Maker to create all of my videos. • To upload a video onto Facebook, right next to “Share” select “Video,” and then “Upload a Video.” • See next slide.
Status Updates • It’s important that you try to update your status each hour. • Use Hootsuite to schedule your posts. • There is a separate training on how to use Hootsuite. • Make sure you respond to any comments on your posts in a timely manner. • Remember, the more conversations you engage in, the more relationships you will build. • Be enthusiastic, passionate, and positive! • People don’t like to surround themselves with negativity.
Facebook Status Don’ts • Adding links to your Beachbody shop page. • Talking about how others can save 25% as a coach. • Telling people to contact you to learn more about Beachbody products. • Talking about nothing but Beachbody. • Telling people that they need to join your team. • Saying that you have a business opportunity. • Mentioning how to add you as their free coach. • If you're carrying on a conversation with someone, then you can mention this, but try to do this through messaging. • "Recruit" other coach's customers. • This happened to me in the past, and I reported that person to Beachbody. It's against company rules, so be careful with this.
Facebook Status Do’s • Talk about your story and success WITHOUT posting links. • Post fitness and health tips. • Talk about other people's success stories, preferably your family and friends, with different Beachbody products. • Ask questions to spark conversation. For example, "What's on your to-do-list for the day?" or "How many of you are watching Vampire Diaries tonight?" • Keep a balance between personal and business posts. • People want to know you! • Posting links to your blog posts. • People don’t perceive blogs as “salesy.” • Use bit.ly to keep track of clicks. • Posting links to attend a Business Opportunity Webinar. • Spending about a half hour on Facebook Chat. • Many of my coaches and customers have come from me talking about the opportunity through Facebook chat.
Facebook Messages • It’s important that you respond to all Facebook messages within 24 hours that you receive them. • This has been something I have done since day 1, and many people respect that and make me their coach because of doing so. • If not, they will find a coach who will. • There are many questions that people will ask you through messaging instead of posting on your wall because of the fear of being embarrassed. • Good place to talk to people about making you their coach and about the coaching opportunity.
Connecting with Customers • If you already have an existing customer base, run a customer report in your coach office and then look them up to see if they are on Facebook. • I have found that the customers who don’t respond to your emails will respond to your Facebook messages. • Many times the Beachbody bulk emails go directly into people’s spam folders. • Customers love when you reach out to them individually instead of through a bulk email.
Creating an Event • There is a feature on Facebook that allows you to create an event and invite people. • It can be a challenge, accountability group, or even an actual local event. • i.e. We created an event not too long ago for anyone who wanted to join us for 90 days of P90X, and had about 120 “attend” the event. • This is a good way to invite your customers, prospects, and coaches to any Corporate BeachbodyEventsor Home Parties. • On your Home Page, in the right hand column there is an “Events” section, and right underneath that is a blank box. To create an event, just click on it. • See next slide.
Creating Notes • Facebook notes are a lot like blog posts, but you have the ability to tag people in them. • i.e. You can create a note about your top supplements and then tag some of your customers. • To create a note, go to your profile page, and then select “Notes” under your profile picture. Next, go to the top right hand corner and select “Write a Note.” • Once you’re done writing the note, you can tag whoever you want by typing in the name in the “Tags.” • See next slide.
Explaining “Like” Pages • A “Like” page is a Facebook profile that allows people to “Like” you instead of adding you as a friend. • Many people feel that they should have a separate “Like” Page for strictly the Beachbody business, but it’s important to still keep a balance between personal and business posts. • There are a few differences between “Like” pages and personal pages: • “Like” pages allow unlimited “likes” while personal pages have a 5,000 friend limit. • “Like” pages are optimized, meaning they are picked up by search engines, while personal pages are not. • “Like” pages don’t allow personal messages while personal pages do.
Creating a “Like” Page • First, sign out of Facebook. • Next, under “Sign Up,” click on “Create a page for a celebrity, band or business.” • Under “Create a page for a:” select “Artist, band or public figure.” • For the “Page Name” box, put your name. • It’s important that you use ONLY your name for branding purposes. • i.e. Do not use Beachbody Coach “Your Name.” • Check the box that says you’re the official representative and click “Create official page.”
Be sure to select “public figure” Use your name for branding purposes
