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Værdikæder i netværk og plug’n play supply chains John Johansen. Computer Industry Structure – 1975 - 85. ……. DEC. Bunch. IBM. Microprocessors Operating System Peripherals Applications Software Network Services Assembled Hardware. All Products. All Products. All Products.
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Computer Industry Structure – 1975 - 85 …… DEC Bunch IBM Microprocessors Operating System Peripherals Applications Software Network Services Assembled Hardware All Products All Products All Products All Products Fine, 2000
Computer Industry Structure – 1985 - ? Microprocessors Operating System Peripherals Applications Software Network Services Assembled Hardware Moto AMD Intel Mac Unix Microsoft HP …… Epson Microsoft Lotus … Novel EDS AOL Microsoft … Dell IBM Compaq … Fine, 2000
Internalproductivity External productivity Little awareness of Core-competence Core-competence Internalized production Outsourcing Integrated Logistics Production planning Functional/departmental coordination Collaboration in the Supply Chain Network Bureaucratic org. structure Dynamic org. structure Extended Enterprise View Intraorganizational Interorganizational
Tier 3 Suppliers Tier 2 Suppliers Tier 1 Suppliers Tier 1 Customers Tier 2 Customers Tier 3 Customers Tier 3 Supplier End Customer Initial Supplier Tier 3 customer Managed Process Links Monitor Process Links Not Managed Process Links Supply ChainBusiness Processes Processes: • Customer Relationship Management - Key customers and performance level • Customer Service Management - Source of customer information • Demand Management - Balancing customer demand with firms supply capabilities (POS) • Order Fulfilment - Meet customers needs • Manufacturing Flow Management - MTO, ATO, MTS • Procurement - portfolio of suppliers, integration • Product Development and Commercialisation - Innovation, Time to market • Return Up stream Down stream Focal Company (Douglas M Lambert, Martha C. Cooper, 2000)
Footprint Development Incremental , ad hoc decisions building a global network Market growth - add new site New market - add new site Emergent Network add site 2 add site 3 Start Up add sites 4..m More growth - add new sites site 1 close sites 6,9 & n add 3rd party a,b,c add sites o,p,q,r Network Optimisation Outsource or offshore Acquire competitor