Company Overview Dale Fittes Boards & Modules Specialist Hitex UK Ltd

1. Company Overview Dale Fittes Boards & Modules Specialist Hitex UK Ltd

2. PHYTEC Messtechnik GmbH • Located in Mainz, Germany, founded in 1986 • Activities • Development • Procurement • Production • Sales` • Marketing • Integration Services • Support, Training • 2,500 active customers, contact database with 23,000 qualified entries from Germany and 7,000 from other EU-countries • 100 employees, more than 40% academics • ISO 9001:2000 certified, KTA1401 certified, VDA2 audited • In-house production facilities (IPC-A-610D Class 3 compliant, µBGA, CSP, 0402) • Open-Book-Management, employee profit sharing • No outside capital, Familiy-owned company • Hitex is Technical Distributor for UK Some brief information about PHYTEC

3. Sales revenue Germany 2008 • € 16 million • Market structure • Complex applications with quantities of less than 3,000 to 5,000 units per year • At present predominantly achieved in Germany, but inquiries from other European countries do increase Some brief information about PHYTEC

4. Typical applications • Medical • Anesthesia Workstations • Intensity-Modulated Radiation Therapy Verification Systems • Vascular C-arm • Dental Equipment • Military • Leading German suppliers of military hardware • Mainly used in tracked vehicles and tanks • Transportation • Fleet Management • Passenger Information & Ticketing systems • Machine Building • Motor drivers, Axis control units • Sensor units • Human-Machine-Interfaces • Industrial Automation • Special purpose controls (typically low-cost, high-performance or special interfaces) Some brief information about PHYTEC

5. Hardware Development and Manufactoring • Solution Provider for OEM-Products • And The Whole Range in-between Some brief information about PHYTEC Public Transport Management IVU AG Mobile Medical Diagnostic Ziehm GmbH Splicer for fiber the home Corning Cable Systems GmbH

6. Product Design with Industrial Grade Modules and Software How PHYTEC can help Axel Berghoff PHYTEC press officer

7. Make your first experiences with PHYTEC-Kits • Measure performance • Check out software Be close to your final application PHYTEC SBC module and Carrier Board • PHYTEC CD-ROM including: • - QuickStart Instructions • Tools (C Compiler, Assembler,…) • AC adapter, cables • Start-Up Guarantee • Rapid Development Kits (for example) for Freescale Controllers • i.MX31/27 Kit (WinCE, Linux) • Linux-PowerPC-Kit with MPC5200 (Tiny-module) • FPGA-Kit with MPC5200 • PowerPC-Kit with MPC5554 • ColdFire-Kit with MCF548x • SPS-Kit with MPC5200 (Tiny-module) • Controller on Modules for new designs • i.MX51/350/31/27 • MPC5200B (I/O and tiny) • MPC5554, MCF548x • ATOM • Cortex

8. Two Hardware Interfacing Strategies for Modular Designs: • phyCORE • All controller features available on connectors • Each module may have unequal interfacing • Best “fit-in” for controller-close designs • Most flexible base-board design possible • phyCARD • Embedded interfaces on one common Platform • Standard signal alignment on connectors • Exchangeable Modules across controller architectures • Simple base-board design Be close to your final application

9. Design Philosophy Modular approach

10. Common requirements across applications • Modules as an apparent approach Competence Customer know-how PHYTEC know-how Module as Core for custom base board design Customer Core Competence

11. Power Management IC i.MX31 Ethernet 10/100MBit JTAG NAND Flash (64MB – 1GB) NOR Flash (16MB – 32 MB) DDR RAM (128MB – 512 MB) Battery buffered SRAM • Bottom View: • RealTimeClock • Ser. EEPROM (4k – 64k) • RS232 Transceiver • USB Transceiver • Molex Connectors (2 x 200 pins) were all controller signals are available • PHYTEC-module as Core • for example: i.MX31 Competence Formfactor 84 x 58 mm

12. PHYTEC know-how for custom baseboard design • - ”Circuit Diagram Library” • - Experience from more than 200 projects • - Hardware elements with software support Competence

13. PHYTEC know-how for custom baseboard design • for example: • Power Supply • 5 VDC • 12 VDC • 24 VDC • 72 VDC • 110 VDC • 100-240 VAC • DC / DC Competence • Galvanic Isolation • Optocoupler • Transformer • Insulation groups • Insulation resistance

14. PHYTEC know-how for custom baseboard design • for example: Competence • EMC / EMI • Signal Protection • Bursts & Surges • ESD-Protection • Grounding System • HF-Return Path • Bypassing • Filtering • Connectivity • CAN (Controller Area Network) • IBIS (Integrated On-Board • Information Systems) • MVB (Multi Vehicle Bus) • Ethernet • USB • WLAN / WiFi • GSM / GPRS / UMTS • GPS • Camera Interfaces

15. PHYTEC know-how for custom baseboard design • for example: • Analog Signal Conditioning • Operational Amplifiers • Amplifier • Inverter • Follower • Adder • Subtracter • U/f / I/f conversion Cmpetence • Power Management • Power Domain Structure • Operation Modes (Deep-Sleep, • Standby, Normal Operation) • Battery Charging • Power Source Switching • Wake-Up Sources

16. PHYTEC know-how for custom baseboard design • for example: Development Board Competence USB OTG and Host Audio CAN interface Serial interfaces Lithium cell connector Power Supply Connector Security Digital/MultiMedia card Battery Connector One Wire connector ZigBee connector Key Pad connector Display 320 x 240 Compact Flash card Camera connectors phyCORE SBC with phyCORE Mapper Expansion Board connectors for specific fast prototyping

17. Actors Selection Sensor Selection Connectors Sensor Placement Interfacing with our Customers Galvanic Isolation Analog Signal Conditioning Power Supply PHYTEC- modules EMC/ EMI Power Management Connectivity PHYTEC know-how! Chemical/ Physical Process unit Actors Selection

18. Industrial Grade Industrial Grade – more than just extended temperature range Industrial Grade – a holistic design philosophy

19. Long industrial life cycles • - 5-10 years and more – usage-time of products • Shorter innovation cycles • - every 1-3 years a new generation Product life cycle Source: freescale

20. Long industrial life cycles for modules to fit product life cycles • - 5-10 years and more • All components on PHYTEC-modules available in extended temp. range • Robust design (EMV/EMI, power-distribution, connectors, shock tests) • Software implementations – fit for purpose • Certified production (VDA, KTA, IPC-610) Industrial Grade – the elements

21. The software aspect Software – a key factor

22. Software as “translator” The importance of standard software environments Soure: Embedded System Design; 09/02/07; by Richard Nass

23. WinCE • Real-time Linux • In-house know-how • Knowledge-transfer in-and-out • Alliances Two worlds supported by PHYTEC

24. WinCE 6.0 – what PHYTEC offers • own BSP for phyCORE • binary BSP include • usable for own applications with Visual Studio • Sources on demand • know-How • professional training with our partners • complete on phyCORE-module and baseboard • CETK like quality test … more on WinCE

25. Open source idea and industrial requirements • A different way to secure long term availability Real-time Linux – OSADL compliant

26. LINUX – what PHYTEC offers Real-time Linux • Kernel-Versions up to date • The kits include sources • Own distribution • In-house know-how • Professional training with partners • Complete coverage of phyCORE-modules and baseboards

27. OSADL- Open Source Automation Developent Lab • The idea • Building a critical size of users • Catalyser for an industrial community • Definition of interfaces and standards (for example I/O framework) Real-time Linux – OSADL compliant

28. Test with MPC5200 at 396 MHz No Preempt RT With Preempt RT Idle~ 3 ms ~ 50 µs Hackbench ~ 3 ms ~ 70 µs • Feature Matrix • Preempt RT features: • Patches for standard kernel • Kernel is preemtable • Implementation of High Resolution Timer • PI Mutexe • Criteria for realtime Linux are: • Strong and agile community • Long term availability • Ease of use (user space realtime) • POSIX API for real time (standard API) • Wide architecture support • Mainstream support by the Vanilla Kernel Real-time Linux – OSADL compliant

29. Software selection criteria WinCE or Linux Soure: Embedded System Design; 09/02/07; by Richard Nass

30. Modular software design

31. Actors Selection Customer know-how The important link from hardware to solution Application .NET / dotGNU Framework The connection in-between Software and Application File systems X-Server Webserver Display Linux / WinCE Database Open GL Machine Keyboard Qtopia Drivers for external peripherals Customer Core Competence

32. Putting all elements together The modular design approachSummary

33. Realistic evaluation of development costs • True calculation of upcoming costs • Including hardware- and software maintenance • Cost of ownership = Key word for sustained company success Cost of ownership

34. !The question of core competence and resources ! Do not re-invent the wheel ! Focussing on distinguishing features as added value Efficient development

35. Thank you for your attention. Questions? _______________________ Dale Fittes HITEX UK LTD Warwick University Science Park Coventry CV4 7EZ Tel: 02476 692066 Email: dfittes@hitex.co.uk