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Fall 2010. MBAX 6420: IT. &. Business Strategy. Instructor: Ramiro Montealegre. TTh 5:00-6:20 p.m., KOLB 375. If you are thinking when are things going to be back to normal in the world and in companies … I have news for you … THIS WILL NEVER
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Fall 2010 MBAX 6420: IT & Business Strategy Instructor: Ramiro Montealegre TTh 5:00-6:20 p.m., KOLB 375
Ifyou are thinkingwhen are thingsgoingtobe back to normal in theworld and in companies … I havenewsforyou… THIS WILL NEVER HAPPEN!!!
The IT Value Creation Formula: Chunk it, Routinize it, Digitize it… …And send it offshore
Technology is revolutionizing the economic, societal, and technological foundations of the old economy. Organization are developing new models for business, the economy, and government.
Technology Environment Business Environment - Globalization - Competition - Unique Competitive position - Market variability - Scarce resources - Restructuration of industries - Multiple evolving technologies - Technological availability - Cost Reduction - Improved functionality - Digital convergence - Past Infrastructure IT enabled Strategies
Examples of Companies Analyzed • Google, Inc. • Read&Go • Alibaba • Cognizant • Canyon Ranch • Los Grobo • Hilton Hotels • Volkswagen of America • Li & Fung
The future belongs to those who know how to innovate The future of IT: Less: “chunk, routinize, digitize, and offshore” More: about “Creating Value”
MBAX 6420: Information Technology and Business Strategy Fall 2010 TTh 5-6.20 p.m., KOLB 375 Professor Ramiro Montealegre