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MKT 435 MENTOR Successful Learning / mkt435mentor.com

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MKT 435 MENTOR Successful Learning / mkt435mentor.com

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  1. MKT 435 MENTOR Successful Learning / mkt435mentor.com

  2. MKT 435 MENTOR Successful Learning • MKT 435 All Assignments • FOR MORE CLASSES VISIT • www.mkt435mentor.com • MKT 435 Week 1 Consumer Behavior and Marketing Paper • MKT 435 Week 2 Porsche Case Study • MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy • MKT 435 Week 3 How Attitudes are Influenced

  3. MKT 435 MENTOR Successful Learning • MKT 435 All New Assignments • FOR MORE CLASSES VISIT • www.mkt435mentor.com • MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper • MKT 435 Week 2 Brand Personality Presentation (2 PPT) • MKT 435 Week 3 Internal and External Influences Marketing Paper • MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper

  4. MKT 435 MENTOR Successful Learning MKT 435 Week 1 Consumer Behavior and Marketing Paper FOR MORE CLASSES VISIT www.mkt435mentor.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed. Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising,

  5. MKT 435 MENTOR Successful Learning • MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper • FOR MORE CLASSES VISIT • www.mkt435mentor.com • MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper • Choose an organization with which you are familiar. • Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy. • Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.

  6. MKT 435 MENTOR Successful Learning • MKT 435 Week 2 Brand Personality Presentation (2 PPT) • FOR MORE CLASSES VISIT • www.mkt435mentor.com • This Tutorial contains 2 Presentation • MKT 435 Week 2 Brand Personality Presentation • Resource: Consumer Behavior: Building Marketing Strategy, Ch. 10

  7. MKT 435 MENTOR Successful Learning • MKT 435 Week 2 Porsche Case Study • FOR MORE CLASSES VISIT • www.mkt435mentor.com • Read the Porsche case study found in Consumer Behavior on pages 52-53. • Write the answers to the following questions: 1, 2, 3, 4 and 6 at the end of the case. Use the worksheet to answer the questions. The paper will need to be 700 to 1,050 words in total length.

  8. MKT 435 MENTOR Successful Learning • MKT 435 Week 3 How Attitudes are Influenced • FOR MORE CLASSES VISIT • www.mkt435mentor.com • Write a 1,050- to 1,400-word paper in which you write about the following scenario: • · What was your attitude about this course before it started? • · What factors influenced that attitude?

  9. MKT 435 MENTOR Successful Learning • MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper • FOR MORE CLASSES VISIT • www.mkt435mentor.com • MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper • Choose one of the following changes in Cultural Values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender-based marketing, or (4) marketing to gay and lesbian consumers.

  10. MKT 435 MENTOR Successful Learning • MKT 435 Week 3 Internal and External Influences Marketing Paper • FOR MORE CLASSES VISIT • www.mkt435mentor.com • MKT 435 Week 3 Internal and External Influences Marketing Paper • Resource: Consumer Behavior: Building Marketing Strategy, Ch. 3 • Select a new product or service that will be launched by either an existing organization or one you will create. This will be the product or service you will use for the remainder of the team assignments due in Weeks 4 and 5.

  11. MKT 435 MENTOR Successful Learning • MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy • FOR MORE CLASSES VISIT • www.mkt435mentor.com • Write a 700- to 1,050-word paper in which the team discusses the following: • · A brief overview of the company and the product and its marketing strategy.

  12. MKT 435 MENTOR Successful Learning • MKT 435 Week 4 Consumer Decision Making Presentation • FOR MORE CLASSES VISIT • www.mkt435mentor.com • MKT 435 Week 4 Consumer Decision Making Process • Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.) • Make a presentation of 10-12 Slides

  13. MKT 435 MENTOR Successful Learning • MKT 435 Week 4 Examine a Communication Tool • FOR MORE CLASSES VISIT • www.mkt435mentor.com • Choose a marketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc. • Create a Poster Board presentation in which you: • · Present the communication tool • · Discuss how effective it is in attracting and retaining customers, and communicating the company’s focus on customer satisfaction.

  14. MKT 435 MENTOR Successful Learning • MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy • FOR MORE CLASSES VISIT • www.mkt435mentor.com • Write a 525- to 700-word paper in which the team explains the roles of family, culture, and subculture influences on the company’s target market purchasing behavior. • Discuss how the company can use learning and perception theories in attracting and retaining target market members. Provide a brief description of the theory with specific examples of using it in a marketing communication strategy. • Format the paper according to APA standards.

  15. MKT 435 MENTOR Successful Learning • MKT 435 Week 4 Team Consumer Decision Making Paper • FOR MORE CLASSES VISIT • www.mkt435mentor.com • MKT 435 Week 4 Consumer Decision Making Paper • Utilize the same product/service your team chose for Week 3.

  16. MKT 435 MENTOR Successful Learning • MKT 435 Week 5 Consumer Decision Making Process Analysis • FOR MORE CLASSES VISIT • www.mkt435mentor.com • Analyze a recent purchase decision you made using the steps in the consumer decision making process. The consumer decision making process is discussed in Chapter 14, pages 341-346. • Submit a detailed outline in which you show the steps you took in making the purchase decision and the rationale behind each step. An example of a detailed outline can be found in the Center for Writing Excellence.

  17. MKT 435 MENTOR Successful Learning MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy FOR MORE CLASSES VISIT www.mkt435mentor.com Create and present a 10- to 12-slide PowerPoint presentation of Part III. Develop a segmentation analysis of the company’s target market. Address each variable of segmentation (geographic, demographic, behavioral and psychographic) that is significant in attracting the target market. Provide specific examples of product attributes and benefits for each segmentation variable identified as relevant. Refer to Chapter 2 for

  18. MKT 435 MENTOR Successful Learning • MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper • FOR MORE CLASSES VISIT • www.mkt435mentor.com • MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper • Evaluate an online crowdsourcing site. Examples include, Dell’s Ideastorm, and Starbucks. • Write a 750- to 1,050-word paper in which you review a crowdsourcing site.

  19. MKT 435 MENTOR Successful Learning • MKT 435 Week 5 Team Global and Online Marketing Strategy Presentation • FOR MORE CLASSES VISIT • www.mkt435mentor.com • MKT 435 Week 5 Global and Online Marketing Strategy Presentation • Resource: Consumer Behavior: Building Marketing Strategy, Ch. 15 • Utilize the same product/service that your team chose for Week 3.

  20. MKT 435 MENTOR Successful Learning / mkt435mentor.com

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