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Know-How Vegan Food Becomes UK’s Fastest Growing Takeaway

The UK is on a positive trajectory as far as takeaway food is concerned. In the last three years, takeaway orders in the UK have increased close to 2,000%, according to data from Statista. What is notable is that non-traditional food is the main driver of this growth.

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Know-How Vegan Food Becomes UK’s Fastest Growing Takeaway

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  1. #VEGANFOOD KNOW-HOW VEGANFOOD BECOMES UK’S FASTEST GROWING TAKEAWAY THIS.CO SHOUT@THIS.CO

  2. TheUKisonapositivetrajectoryasfarastakeawayfoodisconcerned. In thelastthreeyears, takeawayordersintheUKhaveincreasedcloseto 2,000%, accordingtodatafromStatista. Whatisnotableisthatnon- traditionalfoodisthemaindriverofthisgrowth. AccordingtoasurveybytheBritishTakeawayCampaign, theBritish peoplespent12.1% oftheirtotalfoodexpenditurein2016ontakeaway. Between2016and2018, ordersfortakeawayfoodsincreasedby388%, thesurveyestablished. Thesamesurveyestablishedthat, ofthetakeaway foods, ordersforvegetarianfoodgrewby136%, becomingthefastest- growingsegmentoftakeawayfoodinthecountry. THISfoodis becomingtrendierasmorepeoplefocusonhealthyliving. Notably, mostofthecustomerswhobuythefoodarethosewantpurely veganfoods, dairy-free, andgluten-freefoods. Also, 95% ofthe restaurantswhichparticipateinthetakeawayeconomyoffervegan options. BritishTakeawayCampaignalsofoundthatmostofthe restaurantswhichsellveganfoodssupplementedtheirproductswith nutritionalinformationandcaloriecountofthefoods. Veganfoodslikesweetpotato, plant-basedchicken, burgersobtained fromblackbeans, andquinoaareamongthemostpopular. Therateof growthofordersforthesefoodsshowsthatsoonpeopleintheUKwillbe eatingmoreveganfoodthantraditionaltakeawayfavouritesliketikka masalaanddonerkebabs. AnotherinterestingfindingfromtheBTCsurveywasthatin2018, people focusingonavegandietwereover600,000. However, agreatnumberof thepeoplewere “flexitarians”, thatistosay, theyordervegetarian takeawayfoodsbutalsoconsumeanimalproducts. Vendorsofthis veganfoodnotedthattherearepeoplewhocometobuyvegetarian foodwhoarenotveganatall.

  3. Howdidthe veganrevolution unfold? Itisalwaysawonderwheneverstunningstatisticslikethegrowth ofvegantakeawayfoodsintheUKarereleased. Peoplealways wanttoknowhowithappenedtobetterunderstandthefuture trend. Well, thegrowthofveganorderswasdrivenbya smartphoneapp, Deliveroo. Theappisaplatformwherevegans andflexibleeatersaccessavarietyofvegetariancuisinefromthe comfortoftheirhomes. Peoplecangetvegetablecurries, vegetableburgers, falafel, macaronicheeseandsomuchmoreby simplydownloadingandinstallingtheappontheirhandset. ThegrowthofDeliverooasamarketplacewasfueledbyageneral growthofeCommerce. Morepeoplearefindingdigital marketplacesmoreconvenientandcost-effective. ForDeliveroo’s customers, thiswasmorethanjustconvenienceandsaving money. Thedeliveryserviceensuredthattherightfoodgetstothe rightpeopleinthemostconvenienttime. InJanuary2019, Deliverooannounceda203% increaseinthe numberofveganorderscomparedtothesameperiodin2018. Accordingtothemobile-baseddeliveryservice, theincreasein veganorderswasprobablyaresponsetothepooreatinghabits experiencedovertheChristmasperiod. However, itisnotonlythe Decemberexcesseswhichhaveledtoincreasedveganorders. In thelasttwoyears, VeganordersonDeliveroohavemorethan quadrupled. Atthesametime, aveganrestaurantlistingon Deliveroois168% higherthanitwastwoyearsago. However, BTCbelievesthegrowthinvegantakeawaysisnot entirelytiedtotheconvenienceofDeliverooandothermobile- basedveganfooddeliveryservices. Instead, theincreasedhealth consciousnessamongBritsisthemaindriverofthisgrowth. The desiretogethealthierandtoavoidlifestylediseaseslikecanceris thegreatestmotivatorforpeopletoturntowardsdiverseeating options.

  4. Restaurant chains introducing veganoptions Popularrestaurantchainsarealsojumpingonboardthevegan train. Earlyonthisyear, Wagamamaintroducedanewvegan menu. Thiswasinresponsetogrowingdemandfromoldandnew vegancustomers. Apparently, thisfoodwillcontinuetoattract newcustomersaspeoplecontinuetodiscoveralovefornew tastes. Also, PizzaHutaddednewlistingsonitsmenuthisyear. Theeaterynowoffersveganjackfruitpizzaandflatbread. Subway toocameupwithitsownveganmenu, sellinggarlicaiolibothon locationandviaDeliverooandotherdeliveryservicecompanies. AccordingtoratingsonDeliveroo, OkaBarnes, PureGymMeal, andCPRESS-Fulhamarethemostpopularveganrestaurantsin London. OkaBarnesspecializesinAsianVegetarianCaesarsalad whichgoesfor £8.50. Ontheotherhand, CPRESS-Fulhamoffers saladsindiverseflavourslikeGreekIsland, SilkRoad, andSun Deckamongothers. Vegan-focusedonlineshoppingplatformsarealsocomingup withavarietyofvegetariandishes. TheVeganKindSupermarket, anonlineshoppingplatformoffersawiderangeofveganfoods, rangingfromplant-basedchicken, foodanddrinktohealthand beautyproducts. Accordingtoitswebsite, theplatformhasover 5,000veganproductlistings. Suchplatformswillcontinuetofueldemandforvegantakeaway foodsaspeoplecontinuetofocusonfoodsobtainedwithout cruelty. Thisgrowthwillbeamplifiedbytheentryofotherplayers likeairlinecompanies. Already, Jet2isofferingveganpasta arrabbiataaspartofthemenuforitsin-flightcateringservice. ThomasCookandRyanairareothercompaniesalready implementingaveganmenu.

  5. Conclusion TheveganwaveisgrowingbiggerintheUK, egged onbytheriseinthenumberofpeopleoptingfor takeawayfoods. Obviously, manymorepeoplewill wanttoobservehealthydietsespeciallyafterdoctors continuetowarnofincreaseddangeroflifestyle diseases. However, healthylivingaloneisnotgoingto fantheveganfire. PeopleintheUKandtheworld overarebecomingmuchmoreawareofhowthe foodtheyconsumeisobtained. Instancesofcruelty toanimalsareincreasinglyturningpeopleawayfrom animalproducts. Therefore, continuedawareness, bothofhealthand animalcruelty, willdrivethegrowthofthevegan industryupwards. Also, asmanymorecompanies likeDeliverooandTheVeganKindSupermarket comeup, morepeoplewillwanttoleveragethe convenienceand, hence, consumemoreveganfoods.

  6. THIS.Co 242AcklamRoad Portobello, London W105JJ shout@this.co

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