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Overview

Overview. Syndication is the process of making a summary of a Web site’s information available to other Web sites and applications A Web feed represents the list of items that are being shared

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Overview

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  1. Overview • Syndication is the process of making a summary of a Web site’s information available to other Web sites and applications • A Web feed represents the list of items that are being shared • Feed reader applications and devices access the Web feed of each of the subscribed sites and deliver any new content Chapter 3: Syndicating Content

  2. Overview Chapter 3: Syndicating Content

  3. Exploring Web Feeds • RSS (Really Simple Syndication) is one of the first and most popular types of Web feeds • Web sites providing feeds usually display an orange Web feed icon • Feed icon • RSS icon • XML icon • Google Reader is a popular feed reader application Chapter 3: Syndicating Content

  4. Exploring Web Feeds Chapter 3: Syndicating Content

  5. Publish / Subscribe Model Chapter 3: Syndicating Content

  6. Exploring Web Feeds • Many bloggers syndicate their blogs’ content as Web feeds • News sites syndicate news headlines • Monster provides an RSS feed with job postings • eBay alerts users of daily deals • Amazon keeps users informed about bestsellers • Flickr notifies users of new photos Chapter 3: Syndicating Content

  7. Exploring Web Feeds Chapter 3: Syndicating Content

  8. Subscribing to and Reading Feeds Chapter 3: Syndicating Content

  9. Subscribing to and Reading Feeds • The ability to subscribe to a feed is standard in many Web browsers • The method by which you subscribe to feeds varies with each Web browser • Every browser presents Web feeds differently • Feeds are syndicated the same • XML (Extensible Markup Language) Chapter 3: Syndicating Content

  10. Subscribing to and Reading Feeds Chapter 3: Syndicating Content

  11. Features of Web-Based and Client Feed Readers Chapter 3: Syndicating Content

  12. Features of Web-Based and Client Feed Readers • Web-based feed readers • Google Reader • Contains feed searching capability • Bloglines • Client feed readers • FeedDemon • FeedReader • Microsoft Outlook Chapter 3: Syndicating Content

  13. Features of Web-Based and Client Feed Readers Chapter 3: Syndicating Content

  14. Features of Web-Based and Client Feed Readers • Blogs can contain gadgets to display Web feeds in sidebar gadgets • Gadgets update when blog is loaded or refreshed • Blogger defaults to automatically create feeds for its hosted blogs • Also syndicates full content • Professional bloggers manage their feeds and collect information about how users interact with them • Feed managing services • Metrics • Reach Chapter 3: Syndicating Content

  15. Features of Web-Based and Client Feed Readers Chapter 3: Syndicating Content

  16. Features of Web-Based and Client Feed Readers • Web-based applications incorporate data from Web feeds to present it visually Chapter 3: Syndicating Content

  17. Formats for Web Feeds • RSS 2.0 is the most widely used version of RSS • RSS is closed to further modifications • Atom is a newer, evolving alternative to RSS • Not as simple as RSS, but is becoming popular • Differences between RSS and Atom are transparent to the user Chapter 3: Syndicating Content

  18. Formats for Web Feeds • XML (Extensible Markup Language) is the underlying technology used for describing content syndicated using RSS and Atom feeds • Tags describe information • Opening tags • Closing tags • RSS and Atom feeds are the most common types of content represented in XML Chapter 3: Syndicating Content

  19. Formats for Web Feeds Chapter 3: Syndicating Content

  20. Formats for Web Feeds Chapter 3: Syndicating Content

  21. Exploring Podcasts • A podcast is a series of audio or video files that are broadcast to a computer or personal media player over the Internet by a publication in an RSS feed • Podcast reader • iTunes • You can download and watch podcast episodes directly on a Web site, or with a Web-based application Chapter 3: Syndicating Content

  22. Exploring Podcasts Chapter 3: Syndicating Content

  23. Exploring Podcasts Chapter 3: Syndicating Content

  24. Exploring Podcasts • Web-based podcast services contain directory listings of audio and video podcasts • Odeo manages podcast selections Chapter 3: Syndicating Content

  25. Features of Podcast Readers Chapter 3: Syndicating Content

  26. Anatomy of a Podcast Feed Chapter 3: Syndicating Content

  27. Creating Podcasts • Requires basic equipment for recording and editing digital audio and video • Most laptops have built-in Webcams and microphones, as well as recording software Chapter 3: Syndicating Content

  28. Creating Podcasts Chapter 3: Syndicating Content

  29. Configuring Blogger to Support Podcasts Chapter 3: Syndicating Content

  30. Configuring Blogger to Support Podcasts Chapter 3: Syndicating Content

  31. Configuring Blogger to Support Podcasts Chapter 3: Syndicating Content

  32. Summary • Syndication is a way to distribute and share Web content • Web feeds • Users can subscribe to Web feeds using a Web browser or a feed reader application • Content publishers syndicate their content as feeds using either the RSS or Atom formats, represented in XML • Podcasts are RSS feeds with an enclosed multimedia file Chapter 3: Syndicating Content

  33. Chapter 3 Complete

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