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Public relations based on an example of University of Science and Technology (UST-AGH )

Public relations based on an example of University of Science and Technology (UST-AGH ). Baku 2013. ma Agata Wzorek UST-AGH. What is public relations?.

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Public relations based on an example of University of Science and Technology (UST-AGH )

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  1. Public relations based on an example of University of Science and Technology (UST-AGH) Baku 2013 ma Agata Wzorek UST-AGH

  2. Whatis public relations? • Public relations is a function of management thatestablishes and maintainsmutuallybeneficialrelationshipsbetween the institution and the public groups on whichsuccessorfailureisdetermined.

  3. Aims of PR • In public relations activities, twotypes of aimscan be distinguished: • Strategic - long-term, aimedatcreating the desired image of the subject, • Operational - currentoperations, dealing with currentproblems of the organization and at the same beinganintermediatetasksused for achievingstrategicgoals.

  4. Areas of public relations • Media relations • InternalPR • Organizationalculture • Crisismanagement • Corporateidentity • Sponsoring • Lobbing • e-PR

  5. Socialspace of University • The internal environment, thatisgovernmentinstitutions, academicstaff, administrativestaff, and students. • The external environment, thatisauthorities and the localcommunity, the media, businessmen, sponsors, donors, alumni, prospectivestudents and theirfamilies.

  6. Public relations of AGH • Special TV seriesabout AGH • Special publicationsabout AGH • Coining • 1200 graduatesparticicated in 90th Anniversarry • 120 ton steamlocomotive was placed on University’sground • Sculpture Park was opened

  7. Managingof AGH’s image • For public relations and image management at the • University of Science and Technology Team Department of Information and Promotion is responsible. • The team consist of six people, including University’s prees spokesman. • The main tasks of the team is to ensure access to information about education process at the University as well as organizing actions that promote University. • In fact, the performed work can be described in greater detail.

  8. Thankyou for yourattention

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