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Analylisis : Portrayal of Women in Men’s Magazines

Analylisis : Portrayal of Women in Men’s Magazines. Source: GQ Magazine. Moto : “Look Sharp, Live Smart”. Image: Prada Ad . (October Issue 2010). Thesis. The ad portrays women as accessories What the male audience notices: The dominance of the male

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Analylisis : Portrayal of Women in Men’s Magazines

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  1. Analylisis: Portrayal of Women in Men’s Magazines Source: GQ Magazine Moto: “Look Sharp, Live Smart”

  2. Image: Prada Ad (October Issue 2010)

  3. Thesis • The ad portrays women as accessories • What the male audience notices: • The dominance of the male • The gorgeous women clinging to his arm; makes him look good • Sophistication and power • What the aimed audience strives to be

  4. Analysis of the Text: • Setting- infer that it may be a bar scene or club • You can’t really tell; plain background puts emphasis on people • Camera Effects: black and white (classic feel; sophistication, timelessness), dim light contrast with highlighted skin • Nicely Dressed; Clothing: slightly conservative with hip edge- what is being advertised

  5. Analysis of Scene • 4 couples- all appear Caucasian • One mysterious black women in the background, revealing attire, fur- makes it seem like a club • The women are all stunningly attractive, skinny, and nicely dressed- however they all look the same; same “hip” hairstyle • More differentiation among the males characteristics

  6. Analysis of the Scene (cont.) • The Women (especially the one on the right) are clinging to the men; shows male dominance; “women need men” • The men (the two in the foreground) seem indifferent to the female attention: their gaze is elsewhere • Stance of the man on the right: forward facing- power and confidence • The essence of sophistication

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