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Digital Commerce

Digital Commerce. DIFD 151 Spring 2014. Today’s Tasks. Learn about Digital Commerce! -- Buying/selling/advertising/trade. Learn about Social Media and Mobile and where they fit in with Digital Commerce. Bring it all together, then talk about our assignment. Talk about the group project.

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Digital Commerce

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  1. Digital Commerce DIFD 151 Spring 2014

  2. Today’s Tasks Learn about Digital Commerce! -- Buying/selling/advertising/trade Learn about Social Media and Mobile and where they fit in with Digital Commerce Bring it all together, then talk about our assignment Talk about the group project

  3. The Evolution of Online Display Advertising http://www.youtube.com/watch?v=1C0n_9DOlwE Online Shopping Stats http://www.youtube.com/watch?v=gFHqSjHJcyU Mobile Revolution http://www.youtube.com/watch?v=GRiwUCXPo8U

  4. Online Revenue Strategies: • Advertising • Pay as you go – Credits • Merchandise (traditional e-commerce) History of Digital Commerce…

  5. Free Apps or $$$$ • Apps can be used to supplement other products or services that drive revenue. • Apps can be used as a marketing tool. • Apps can be paid for apps. • Apps can generate revenue from in-app-purchases. • Apps can generate revenue from advertising.

  6. Apps Submitted in Jan 2014 • 35,711 = 1,152/Day Apps Download Daily: • iOS: 46 Million • Android: 46 Million* • Includes Google Play, Amazon, etc. Total Active Apps: 1,108,360 Total App Publishers: 278,989

  7. eBooks & Digital Media eBook sales now top traditional book sales. Audiobooks are on the rise Digital music sales is on the rise, but not as fast as record sales are falling. Hulu, Amazon Prime, Netflix, Google Play, etc.

  8. Bringing it all together… • Why is digital commerce important? • How is it changing? • In the news… • Facebook IPO • Election advertising • Obama’s campaign spent $4.26 million on online advertising but only $3.1 million in TV ads in January 2012. • For the last election Obama’s campaign only spent $5.01 million on online ads throughout the entire campaign.

  9. Assignment • Write 2-3 pages about where you see the future digital commerce. Include the directions we talked about in class, such as social media, mobile apps, digital books and media, etc. • This paper should be in MS Word format and emailed to Mr. Rouda at roudaj@winthrop.edu no later than 11:59PM on March 6th

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