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Technique 1 : Propaganda • In World War Two posters were used to motivate the public by appealing to a sense of patriotism. Posters were messages that could easily be placed in schools, libraries, post offices and factories. They played a significant role in the war by appealing to the public.
Technique 2 : Marketing • The government is appealing to the public by using Marketing techniques such as the use of colours and by appealing to males’ interest in sport by using the image of surfing. They used an image of a strong male who is happy, tanned and surfing which would grab the public’s attention.
Technique 3 : Emotion • The use of words such as “surf” grabs the readers attention. It is effective in making the public feel guilty about having fun surfing while their family and friends are fighting in the trenches. This is a compelling image for motivating people to enlist into the army.