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Grandes empresas con IT dpts. Compras grandes.

The Channels to Watch. Grandes empresas con IT dpts. Compras grandes. Rep. técnicos. H. Packard. Mail orders Web site. Más de 22 mill. de pequeñas empresas sin IT dpts. Compras pequeñas. Cap.-Fin. V.A.R (IT-Dpt). NECESIDADES. (nuevos prod., 1000 em- pleados, $ mktg.).

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Grandes empresas con IT dpts. Compras grandes.

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  1. The Channels to Watch Grandes empresas con IT dpts. Compras grandes. Rep. técnicos H. Packard Mail orders Web site Más de 22 mill. de pequeñas empresas sin IT dpts. Compras pequeñas. Cap.-Fin. V.A.R (IT-Dpt) NECESIDADES (nuevos prod., 1000 em- pleados, $ mktg.)

  2. “focusing on channels that small businesses want to buy from, including value-added resellers (VARs), mail order, and the Web” “Channels are so important, in fact, that HP spent two years creating its small-business initiative” “To uncover which channels most effectively reach small businesses, HP needed to survey customers to determine where and how they prefer to buy products” "We want to be where the small-business customer goes," "They start with the customer and then look backward," "Small businesses are looking for a virtual IT department through the VAR channel." “The direct mail pieces are customized with each reseller's name and logo, so the leads go directly to resalers…” “there are three choices," ….., place an order online; they can choose to have an HP reseller in their area contact them directly; or they can locate an HP reseller on their own” "It's a basic HP principle that to succeed in a market you have to have a superb understanding of your customer, your channels, and your competition."

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