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Navigating Social Media: Applying Our Principles to Modern Technology

Explore opportunities and challenges of using apps, websites, and social media in NA. Discuss guiding principles, successes, and challenges in applying principles while using social media. Share solutions for prioritized challenges and experiences with social media as a PR tool. Email wb@na.org with your insights.

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Navigating Social Media: Applying Our Principles to Modern Technology

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  1. and technology: Applying Our Principles

  2. Widespread use of • apps • websites • social media • online discussion boards • and other technology provides opportunities… and challenges

  3. Social Media and Our Guiding Principles service pamphlet • Public Relations Handbook • PR Basics • It Works: How and Why Traditions essays • Guiding Principles—our new book! Currently Existing Resources

  4. Social media is used to • Find information • Announce events • Share news • Bring members together • Inform people about work • Let the public know they exist

  5. Potential challenges for NA principleslike personal anonymityand Fellowship unity.

  6. Large Group Brainstorm What are some of the principles that come into play (or perhaps should come into play) when using social media?

  7. Large Group Discussion What successes can you share about applying these principles while using social media, as an NA member or as service body?

  8. Large Group Discussion What challenges to applying our principles have you faced using social media: • As individuals • As a service committee, for communications within the Fellowship

  9. Large Group Exercise Prioritize challenges: • Each member gets two votes • Identify the top two vote-getters

  10. Small Group Discussion Brainstorm solutions to top challenges: • What principles are lacking? • Considering the challenge and applying our principles, what solutions can you offer?

  11. NA service committees are using social media mostly for internal communications. • Some service bodies are using social media as a public relations tool.

  12. The 2016World Service Conference adopted the projectSocial Media as a PR Toolso we’ll be researching these opportunities and challenges.

  13. Large Group Discussion • Has your service body used social media as a public relations tool? • What successes and challenges have you experienced?

  14. and technology: Applying Our Principles • Please pass along your experience to wb@na.org

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