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Analysis of Lego homepage

Analysis of Lego homepage. By Nodira, JingWen,Veronica,Teddy and Kimmi. Competence. Confident they are showing their confidence towards the parents (buyers) that they are a strong company , by using statistics, their profile, feedback from customers etc.

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Analysis of Lego homepage

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  1. Analysis of Lego homepage By Nodira, JingWen,Veronica,Teddy and Kimmi

  2. Competence • Confidentthey are showing their confidence towards the parents (buyers) that they are a strong company, by using statistics, their profile, feedback from customers etc. • Consistentthey have information of the board members. Its obvious that the parents are their main target. • http://parents.lego.com/ • ClearThey state point clearly. • http://www.lego.com/eng/info/default.asp?page=mission • http://www.lego.com/eng/info/default.asp?page=values

  3. Character • Open • http://www.lego.com/eng/info/default.asp?page=facts • Honest • Humane • http://www.lego.com/eng/info/default.asp?page=comrelations

  4. Presence • Authentic • http://www.lego.com/eng/info/default.asp?page=how • Lively

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