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ADEX 528 Part II T he Digital Revolution and Global Electronic Marketplace Lecture Note # 8

ADEX 528 Part II T he Digital Revolution and Global Electronic Marketplace Lecture Note # 8. Issues and Trends in ICT. Uptake of Consumer Technologies. Source: Morgan Stanley, The Internet Advertising Report. Barriers to Website Standardization. Language Barriers Cultural Barries

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ADEX 528 Part II T he Digital Revolution and Global Electronic Marketplace Lecture Note # 8

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  1. ADEX 528 Part IIThe Digital Revolution and Global Electronic MarketplaceLecture Note # 8 Issues and Trends in ICT

  2. Uptake of Consumer Technologies Source: Morgan Stanley, The Internet Advertising Report

  3. Barriers to Website Standardization • Language Barriers • Cultural Barries • Infrastructure • Knowledge Barriers • Access Charges • Legal Constraints and Government Regulations

  4. CIA - The World Factbook -- Country Comparison Internet users.mht

  5. Top 15 Countries

  6. EUI E-Readiness Rankings

  7. Global Internet Strategies

  8. E-mail Marketing as a Relationship Strategy • Think Customer Experience • Make Privacy Protection as a Part of Your Brand Promise (Responsible Information Stewardship) • Ensure Your Recipients Know You • Measure Impact (Performance Metrics)

  9. Convergence • A term that refers to the coming together of previously separate industries and product categories

  10. Middlemen as Networks of Specialists Source: Adapted from Paul F. Nunes and Brian S. Pappas, ”Der Vermittler auf der Suche nach Reichtum und Glück,” Outlook, Andersen Consulting, Heft 1, 1998, p. 55

  11. Strategic Affliate Marketing(2003) S. Goldschmidt, S.Junghagen and U. Harris Edward Elgar Publishing, U.K.

  12. Strategic Affliate Marketing • Is an agreement where one party(affliate) communicates a message for the other (the marketer) • Marketer places links to its own website from the affliated website • Marketer pays a fee for this agreement

  13. Compensation for the Affliate • Affliate gets compensated for: • Sales: commissiom on sales (5-25 %). • Leads: visitors submit information to the marketer; Commission on leads is a flat rate. • Clicks: visitors click on marketer’s website; Commission on clicks is also flat.

  14. Banner Ads vs Affliated Marketing • Banner Ads: • Impressions • Clicks • Affliated Marketing: • Impressions • Clicks • Leads • Sales

  15. Objectives: Exposure Recognition Attitude Exchange Performance: Attention Interest Desire Action Objectives and Performance in Affliated Marketing

  16. INTERNET USAGE IN THE WORLD AND TURKEY Some Statistics

  17. 4104_1_13_18.08.2009.xls • 4104_1_18_18.08.2009.xls • 4104_1_18.08.2009.doc • www.internetworldstats.com

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