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Quiz Show. Ch. 9 Fashion Merchandising. Describe the focus group method of market research:. A focus group is a panel of six to ten consumers who discuss opinions about a topic under the guidance of a moderator. Describe the observation method of market research:.

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  1. Quiz Show Ch. 9 Fashion Merchandising

  2. Describe the focus group method of market research: A focus group is a panel of six to ten consumers who discuss opinions about a topic under the guidance of a moderator.

  3. Describe the observation method of market research: Observation method involves watching people and recording consumer behavior.

  4. Describe the survey method of market research: Survey method involves gathering information from people through surveys or questionnaires

  5. Name the major online Fashion TRADE Publication that many fashion workers subscribe to: Womens Wear Daily- WWD.com

  6. Name the #1 Fashion Trade Association that represents all segments of the Fashion industry Fashion Group International

  7. What the slang term used for the garment industry? rag trade

  8. What do we call the way of dividing up a total market into smaller groups to analyze each group by specific characteristics? market segmentation

  9. What are statistics that describe a population in terms of age, gender, income and other aspects demographics

  10. What kinds of information can a retailer record in a merchandise-information system? government data - demographics customer profiles sales records competitor’s records

  11. A Trade Publication like WWD.comis made for the public fashion consumer. TRADE is for the fashion WORKER/professional. A Fashion Magazine is for the public consumer.

  12. Match the term to the description: market research market segmentation product mix trade association merchandise-information systems system that produces, stores and analyzes info to make decisions about merchandise for sale total selection of good and sevices that a company makes or sells systematic gathering, recording, analyzing and presenting of info for marketing goods and servicess a way of dividing the total market into smaller groups to analyze non-profit organization that supports workers within an industry

  13. Explain the importance of doing fashion research: It can help producers develop new products that consumers want to purchase. Market research is especially important in the fashion industry. Consumer tastes and trends change quickly, so companies and designers need to know what styles will sell. Market research influences new fashion products because it can help producers develop new products that consumers want to purchase.

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