Future of Dairy: “ Powered by Dairy” - Opportunities for Growth

1. Future of Dairy:“Powered by Dairy” - Opportunities for Growth September 2014 Please note: the products shown in the presentation deck are included solely for the purposes of illustration.

2. Trends and Needs Converge  Overarching Themes Set the Stage for Identification of 20 Potential Growth Areas • The US market will be marked by increasing rates of change driven by key macro forces in the market • In this environment, the US dairy industry has significant opportunities to innovate overall and within individual categories • Dairy’s future will require more multi-faceted segmentation and personalization to keep pace with these significant changes • In the future, dairy needs to move beyond core messaging and core benefits towards fusion of benefits that address emerging consumer needs more effectively

3. Future of Dairy – Key Opportunity Area Identification Dairy Beverage Reinvented Future of Dairy initial project: 20 opportunity areas Powered by Dairy Fiveareas chosen for pre-competitive exploration Fit for Life with Dairy Continuously Delight Kids Grazing on Dairy 3

4. “Powered By Dairy” Identified as Potential Area for Growth in Comprehensive Future of Dairy Research Study Making dairy the go-to food/beverage for people who want more physical or mental energy Basis of Interest • Energy drink market in US was $4.8BN in 2008 • Functional drinks estimated to grow to $19BN by 2013 (160% growth from 2008) • 63% of Americans are concerned about lack of energy • 69% say ‘provides energy’ is important in determining products to buy • Chocolate milk proven to be a good recovery drink • 21% are regular energy drink users, including 43% of those ages 18–24 • Only 29% of consumers strongly agree protein is naturally found in milk; only 25% familiar to whey protein Innovation Center research compiled by GfK identified 3 dairy categories that have possible opportunities within the energy space: YOGURT MILK DAIRY INGREDIENT

5. Question #1: Can products within the dairy category play in the consumer-defined “energy space?” YES NO

6. Using The TNS Landis Database, Consumers Define “Energy” In Many Ways … • Sustained energy… • Mental • energy… • Enhances mental performance • Helps me stay sharp and alert • Is a good way to start the day • Helps me stay on track • Helps me concentrate • Helps wake me up • Helps manage my blood sugar • Helps me get through my day • Provides lasting energy • Physical Energy (Exercise) • Protein Based Energy • Boosts of energy naturally • Provides quick energy • Picks me up/gets me going • Is a supercharged energy source • Natural energy… • Quick • energy… Energy • Won't impair performance • Helps me lead active lifestyle • Is good after physical exercise • Enhances physical performance • Energy w/o making me crash later • Will not slow me down/feel sluggish • Is a good source of protein • Is a good source of soy/ soy protein • Other • Gives me energy w/o the calories • Boosts my metabolism • Rejuvenates me • Revitalizes me Note: Energy is defined as a need within food and beverage

7. Executive SummaryRegular yogurt, greek yogurt, smoothies, drinkable yogurt & low fat/skim milkshow most potential to compete within energy space Energy-related Snack Occasions Energy-related Beverage Occasions 1 2 • Beverage a 53 billion gallon industry • 30% of beverage occasions are energy-related, which creates a: • Snacking is a $90+ billion industry • 21% of snacking occasions are energy-related, which creates a: • $18.9 Billion • 15.9 Billion • Gallon • Opportunity • Opportunity 1: Innovation Center of U.S. Dairy, Snacking white paper (2009) 2: Innovation Center of U.S. Dairy, Dairy Beverage Reinvented (2012)

8. Here is a Roadmap of Where Dairy Can Play within the Energy Space Snack Opportunities Beverage Opportunities 1 2 3 4 5 Additionally, these dairy categories below have similar traits to innovate against: • Lower Priority • Dairy Categories • (Don’t meet energy needs or other categories meet the needs) Note: Reduced fat/calorie milkshake category are products that require “adding milk and stirring”

9. Regular Yogurt: Opportunity At A Glance WhereDoes Regular Yogurt Currently Play? Need State: Enhance My Health (Accounts for 14% of Energy–related Snack Occasions ) Who Is My Target Consumer …? Disciplined Eaters: Eat To Live • Older consumers • Proactive and disciplined • Love food and are adventurous eaters • Managing their food and nutrition choices • Freshness and sources of the foods important

10. Regular Yogurt: Preliminary Guidance For Innovation How To Innovate …? Communicate Regular Yogurt Benefits*: 1 2 • Needs Not Met By Energy Categories: • Yogurt Outperforms Energy Categories: • Helps digestive system work at its best • Helps maintain teeth/bone strength • Enhances daily health • Helps ensure long-term health • Has redeeming nutritional value • Helps me feel good about self Further-Out Innovation Closer-In Innovation Innovate Against Energy Competitive Set: * Must communicate all the regular yogurt benefits (above) to innovate far-out: • Important energy attributes needed to innovate: • Develop regular yogurt positioning that optimizes above communication/benefits • Build new dairy/energy product: • Expand regular yogurt into energy space by leveraging above benefits along with energy attributes to create breakthrough innovation fusion categories/products Note: *Must meet both criteria (1 and 2) before innovation

11. Greek Yogurt: Opportunity At A Glance WhereDoes Greek Yogurt Currently Play? Need State: Energize Me (Accounts for 6% of Energy-related Snack Occasions ) Who Is My Target Consumer …? Life-Balancing Weight Manager • Image is important for these consumers • “Live to eat” as mindful of health & nutrition • Yet struggle with weight/guilt of eating • Take time to exercise and look attractive • Yet not truly satisfied w/how they look

12. Greek Yogurt: Preliminary Guidance For Innovation How To Innovate …? Communicate Greek Yogurt Benefits*: 1 2 • Needs Not Met By Energy Categories: • Greek Yogurt Outperforms Energy Categories: • Helps build muscle • Boost immune system • Helps digestive system work at its best • Good source of calcium Further-Out Innovation Closer-In Innovation * Must communicate all the Greek yogurt benefits (above) to innovate far-out: Innovate Against Energy Competitive Set: • Important energy attributes needed to innovate: • Develop Greek yogurt positioning that optimizes above communication/benefits • Build new dairy/energy product: • Build new dairy/energy product: • Expand Greek yogurt into energy space by leveraging above benefits along with energy attributes to create breakthrough innovation fusion categories/products Note: *Must meet both criteria (1 and 2) before innovation

13. Fruit/Yogurt Smoothies: Opportunity At A Glance WhereDoes Fruit/ Yogurt Smoothies Currently Play? Need State: Fruity Goodness (Accounts for 9% of Energy-related Beverage Occasions ) Who Is My Target Consumer …? Social Indulger: Live to Eat • Eating is important to younger single men • Rely on other to prepare food (at home & away) • On-the-go consumers w/active, busy lifestyle • Don’t worry about weight or health issues

14. Fruit/Yogurt Smoothies: Preliminary Guidance For Innovation How To Innovate …? Communicate Fruit/Yogurt Smoothie Benefits*: 1 2 • Needs Not Met By Energy Categories: • Smoothies Outperforms Energy Categories: • Good mixture of tastes • Variety of tastes in every bite • Good as a snack • Fruit flavored, sweet • Kids can prepared/serve themselves • Kids like/parents approve of… Further-Out Innovation Closer-In Innovation Innovate Against Energy Competitive Set: * Must communicate all the smoothie benefits (above) to innovate far-out: • Important energy attributes needed to innovate: • Develop fruit/yogurt smoothie positioning that optimizes above communication • Build new dairy/energy product: • Expand smoothies into energy space by leveraging above benefits along with energy attributes to create breakthrough innovation fusion categories/products Note: *Must meet both criteria (1 and 2) before innovation

15. Drinkable Yogurt: Opportunity At A Glance WhereDoes Drinkable Yogurt Currently Play? Need State: Proper Health Management (Accounts for 11% of Energy-related Beverage Occasions ) Who Is My Target Consumer …? Disciplined Eaters: Eat To Live • Older consumers • Proactive and disciplined • Love food and are adventurous eaters • Managing their food and nutrition choices • Freshness and sources of the foods important

16. Drinkable Yogurt: Preliminary Guidance For Innovation How To Innovate …? Communicate Drinkable Yogurt Benefits*: 1 2 • Needs Not Met By Energy Categories: • Drinkable Yogurt Outperforms Energy Cat.: • Helps me look my best • Helps me feel good • Helps maintain family health • Give my body what it needs to feel good Further-Out Innovation Closer-In Innovation * Must communicate all drinkable yogurt benefits (above) to innovate far-out: Innovate Against Energy Competitive Set: • Important energy attributes needed to innovate: • Develop drinkable yogurt positioning that optimizes above communication/benefits • Build new dairy/energy product: • Expand drinkable yogurt into energy space by leveraging above benefits along with energy attributes to create breakthrough innovation fusion categories/products Note: *Must meet both criteria (1 and 2) before innovation

17. Low Fat/Skim Milk: Opportunity At A Glance WhereDoes Low Fat/Skim Milk Currently Play? Need State: Healthy Weight Management (Accounts for 9% of Energy-related Beverage Occasions ) Who Is My Target Consumer …? Disciplined Eaters: Eat To Live • Older consumers • Proactive and disciplined • Love food and are adventurous eaters • Managing their food and nutrition choices • Freshness and sources of the foods important

18. Low Fat/Skim Milk: Preliminary Guidance For Innovation How To Innovate …? Communicate Low Fat/Skim Milk Benefits*: 1 2 • Needs Not Met By Energy Categories: • Low Fat/Skim Milk Outperforms Energy Cat.: • No added sugar • Helps lower cholesterol • Low fat/low calories • Can have every day • Does not contribute to childhood obesity Further-Out Innovation Closer-In Innovation * Must communicate all low fat/skim milk benefits (above) to innovate far-out: Innovate Against Energy Competitive Set: • Important energy attributes needed to innovate: • Develop low fat/skim milk positioning that optimizes above communication • Build new dairy/energy product: Low to high innovation/risk factor: • Expand low fat/skim milk into energy space by leveraging above benefits along with energy attributes to create breakthrough innovation fusion categories/products Note: *Must meet both criteria (1 and 2) before innovation

19. Question #2: How might Dairy Play within the Energy Space? Research Methodology • Get Smart • Synthesize existing background information & consumer knowledge • Smart Discovery • Consumer online immersive blog • In-home ethnographies • In-depth web-mining to explore “chatter” around energy as it relates to food and beverage products (including dairy) • Future Path • Global scan of new product introductions/market activity in ~12 core and ancillary categories • Interviews with professional and industry experts in nutrition and medical-related fields 19

20. Executive Summary Energy needs are distinct & most are currently being met through specific solutions, but there are clear opportunities for dairy • Not all needs are being met … energy solutions for late afternoon and evening needs are lacking • And, since many consumers are habitual with their energy solutions, not often looking for new solutions—it’s tough for new solutions to get noticed • Consumers seek specific messaging cues to help determine which products are best for specific needs SO WHAT? SO WHAT? SO WHAT? Since most consumers do not readily think of dairy as a source of energy there is a need to educate them • To date, consumers have not been educated to view dairy as an energy source • Generally, dairy is not seen as having enough protein to have a positive impact on energy • Some consumers are looking to reduce dairy usage because of a perception that it, in fact, negatively impacts their energy levels Consumers are looking for more natural, complete solutions for their energy needs; how can dairy leverage its inherent goodness? • Consumers will look for future solutions that are natural, less artificial • Actively considering ways to increase energy through modifying their overall health habits/practices rather than just depending on traditional energy solutions, e.g., soda, energy drinks 20

21. Key Overall Findings 1 • Consumers view seven unique energy needs throughout the day that manifest differently • Consumers are keenly aware of a connection between mental and physical energy 2 • Energy solutions are part of a multifaceted mind-body approach to wellness • Consumers want to use more natural energy solutions but struggle with changing familiar habits • Energy solutions are driven by specific energy needs with some solutions being tied to multiple needs • There are significant gaps in delivering good solutions in late afternoon and evening 3 • However, dairy is not typically top-of-mind to many consumers as an energy source • Most do not view the protein content in dairy as a significant source of energy • Consumers would need significant education to view dairy as a positive energy source 4 • Dairy is increasingly considered by some as a food to avoid or limit • Consumers who have cut back are not missing dairy due to good alternative solutions • Alternative “milk” products are gaining popularity, sometimes seen as more beneficial than cow’s milk 5 Consumers are looking for energy products that will bring them greater convenience or a boost to wellbeing 6 Messaging to consumers (e.g., packaging, advertising) needs to communicate energy in a believable way 7 21

22. Consumers Identify 7 Varying Energy Needs throughout the Day that Manifest Differently Physical energy to complete activities, get through the day Immediate and noticeable increase in physical energy, typically short lasting Physical + Mental boost before specific activity Mental energy, typically before a certain activity ie short term need Physical + Emotional energy required after energy is drained, typically afternoon/evening need Mental awareness, calm and focused energy, typically long term sustained need Physical energy that is long lasting, not overly hyperactive 22

23. Consumer energy solutions are evolving to deliver on a growing desire for a multifaceted “mind-body” approach to overall wellbeing Current solutions have widely increased beyond “traditional” energy sources to include a more holistic approach to overall diet and lifestyle habits Sleep Consistent Diet Physical Activity Store Bought Solutions • Non food/bev related energy source • Keeps physical energy up and body feeling fluid • Helps restore mental energy and rejuvenation • Imperative to health of body and mind • Consistent patterns help prevent extreme lows • Can reduce the use of store bought solutions • Used for specific occasions • Used in moderation, as part of an overall lifestyle • Intended for more immediate results • Feel steadily energized • Avoid extreme highs and lows • Helps promote mental-physical energy connection • Feel in control of overall health and energy levels 23

24. Consumers express a desire to make more natural choices in their diet and energy solutions but struggle with changing familiar habits Organic Food Cage Free Chickens Concern for Animal Welfare Grass Fed Beef/Whey Protein I feel so much better seeing this signage and knowing that I am picking protein that is treated in a humane way. – Nick P My mother only eats organic eggs. She is really dedicated and I admire that in her but I am not there yet” – Tamara C 24 “Going natural” often requires spending more $ or forcing family members to change diets Eliminating artificial energy sources (soda, energy drinks, shots) can be an easy first step

25. Energy solutions are driven by specific energy needs but are often linked to multiple needs Habits, lifestyles and overall approach to eating/wellness strongly dictate which solutions align across needs • Most consumers are satisfied with their current solutions -- no major gaps identified • Still room for improvement to better deliver solutions in single-serve, convenient and shelf-stable formats • Looking for more satiating, flavorful and exciting solutions After lunch I like to have a candy bar as a pick me up and in the morning I will have water with protein powder to get me focused on the day. – Gregory N. Strong coffee acts as a fuel in the morning but if I’m feeling sleepy during the day I will have nuts at my desk to keep me going at work. – Tina S. 25

26. With eating habits now including more frequent smaller meals, energy occasions are also on the rise Focus Alert Ready for What’s Next Sustained Energy Spike/Boost Concentration Focus Recharge Post Dinner Lull Get Ready for the Day Get Through to Dinner Afternoon Slump Busy Morning Ready for Bed Wake Up 26 • Late afternoon is critical for providing focus & recharge without creating negative sleep cycles, yet energy solutions are lacking

27. Most consumers do not associate dairy as a top-of-mind energy source despite its protein content Consumers have not been educated to view protein from dairy as being on par with protein-based energy from other sources I think the protein content [in dairy] is the most important for energy, but the sugar content is so high it makes me crash after a short period of time! – Mark E Dairy products generally decrease my energy. They make me feel full, slow and sleepy. – Natallie S Perceived as lower quality protein source High sugar content leads to crash, weighted down feeling Dairy is a seen as a natural food that is widely known to contain: Protein Vitamin D Calcium Probiotics 27

28. Current energy solutions (products) have multiple benefits and few drawbacks Benefits Drawbacks 28

29. Many occasion specific solutions are already available & existing dairy offerings (benefits) are perceived as limited … where are the “open” occasions? Consumers choose from an arsenal of solutions for specific occasions, but late afternoon or evening occasion energy solutions are lacking; new solutions could even springboard from evening need fulfillment into better (fewer) morning ‘wake-up’ energy rituals Beyond frozen yogurt treats, Dairy could offer more solutions to fulfill gaps in evening to morning energy needs without interrupting sleep 29

30. Consumers also admit there’s room for more readily available convenient solutions to address specific needs; this is where Dairy could step in DAIRY DAIRY DAIRY DAIRY 30

31. Thought Starters for How Dairy Might Play in Energy Space 31

32. Fluid Replacement/Aiding Nutrient Absorption Restocking Minerals: magnesium Extra calcium from Sheep’s milk Milk with B Vitamins for strength and energy 32

33. Serotonin Boosting Tea Anxiety Reducing Gum (w/ Green Tea) Chamomile and melatonin Uplifting and Refreshing Ginger Tea 33

34. Chocolates with pyridoxine for psychological balance Concentration Tea with Taurine Grass fed whey mixed with alternative “dairy” 34

35. Yogurt with love GI Whey Protein Bar Matcha + Whey Drink Smoothies w/ Oats 35

36. Powered by Dairy: Appendix

37. Dairy Opportunity Across Snack/Energy Need States (Relative Size of Prize) 13% Portable, single-serve, sweet, flavorful treats for any time of the day, that provide quick energy to keep going, whether working at a desk or driving in the car Dairy's share of the energy related snack occasions is… 54% However, regular and greek yogurt occasions have opportunity to move into the energy space which encompasses… 21%   Portable, single-serve, sweet, flavorful treats for any time of the day, that provide quick energy to keep going, whether working at a desk or driving in the car 14% Nutritionally complete options for every day, made with the goodness of real fruit, that rehydrate and rejuvenate the body, enhancing health over the longer term  13% Vitamin-fortified, energy- and metabolism-boosting snacks that help you stay focused, physically active, and looking your best  Vitamin-fortified, energy- and metabolism-boosting snacks that help you stay focused, physically active, and looking your best  7% A heart-healthy meal replacement with nutritional value that boosts bodily function and gives the body what it needs to feel good  7% A natural energy source that revitalizes and sustains throughout the day, with built-in benefits (like antioxidants or calcium) to help improve the body’s function and endurance  A natural energy source that revitalizes and sustains throughout the day, with built-in benefits (like antioxidants or calcium) to help improve the body’s function and endurance 

38. Dairy Opportunity Across Beverage/Energy Need States (Relative Size of Prize) Dairy’s share of the energy related beverage occasions is… 44% However, smoothies, drinkable yogurt and low fat/ skim milk occasions have opportunity to move into the energy space which encompasses… 30% 9% Fruit-flavored, vitamin and mineral-fortified beverages with a mix of tastes that boost your energy naturally  9% An on-the-go beverage that gives you quick energy so that you can keep going while you’re doing other things  5%  Filling, energizing beverages that tide you over until your next meal and make you feel adventurous 11% Beverages that make you feel fit/healthier, enhance your mental focus, aid your digestive system, and make you feel that your are taking care of yourself  Beverages that make you feel fit/healthier, enhance your mental focus, aid your digestive system, and make you feel that your are taking care of yourself  10% Daily guilt-free beverages, lower in sugar and calories, that are not too filling and help you manage your weight 

39. Global Inspiration 39

40. Inspiration is an ‘outside-in’ phenomenon To determine how to meet these evolving needs, other “areas of influence” are tracked to uncover innovation that is being seeded with consumers 40

41. Nine opportunities were identified where solutions will deliver against evolving needs 1-5 years out How to read … Telegraphic name of the FUTURE benefit space Relevant news from various marketplace influencers, including examples Brief description of the main idea for the opportunity Opportunities are frequently used for brainstorming, strategic planning, platform development purposes. 41

42. Products Energize Your Life Drink MatchaMagic is an energy drink based on matcha tea, and also contains whey. Matcha is easier to digest and the body feels its energy effects longer than other natural products such as coffee Alternative to Energy Drinks Cu'i Watermelon Drink is a new, healthy alternative to "energy drinks" and "sugar-loaded” drinks. Cu'i(pronounced "swee") is a 100% all-natural Watermelon drink Mumijo Carbonate from Russia contains mumijo, a natural ingredient that energizes, restores strength, and aids the immune system Alternative Energy Redefining traditional energy drinks with natural ingredients and advanced energy benefits Cricket Flour Bar This energy bar derives its protein content from cricket flour, an environmentally-friendly product Baobab Energy Juice Plant-based drink made from the baobab tree 42

43. Memory Shot This liquid supplement shot contains DHA Omega 3’s and Gingko Biloba to improve cognitive, behavioral, and brain functions Products Concentration Tea This iced tea mix is formulated with taurine and increases concentration Memory/Cognitive Enhancing Housed fresh and potent in the cap, the proprietary nootropics blend of cognitive enhancers assist in improving memory, cognition, and alertness without adverse side effects Sharper Mind Foods that promote positive brain function to enhance mental energy L-theanine for Alertness The subtle caffeine hit of this ready-to-drink tea combines with L-theanine for a prolonged, relaxed alertness Mental Candy This medicated candy contains a mixture of ginseng and B vitamins to enhance mental function and physical energy Children’s Brain Boost This flavored milk contains iron, iodine, and vitamin B to support learning ability and alertness 43

44. Products No Adverse Effects This gum contains 65 mg of caffeine per piece, but is claimed not to cause associated shakes, nervousness, or crash Caffeine Capsules V12 Energy Balls drink features floating 'capsules'('energy balls'); both the drink and the 'balls' contain caffeine and taurine, and the drink also contains vitamins Benefits of Antioxidants KonaRed™ contains coffee fruit which is high in antioxidants and highly bioavailable Positive Caffeine Movement away from the adverse effects of caffeine with new twists on energy Assisting Concentration Clicks Energy Syrup provides a physical and mental boost with B vitamins for healthy nerve function and caffeine for increased concentration Revive & Replenish Effervescent antacids with Caffeine to relieve headache, upset stomach, and fatigue, said to “help revive and replenish your body” 44

45. Ion Supply Drink Health beverage that replenishes water and electrolytes lost through perspiration Products Fluid Replacement Rescue Water is claimed to help increase the rate of fluid replacement, and help balance nutrient absorption Replenishing Youth Farm milk combined with lycopene to stimulate youth and vitality Restocking Minerals Sports drink resupplies lost calcium, magnesium, sodium, and potassium Replenish Me Holistically energizing by renewing essential depleted nutrients Post-Sport Recovery The packaging of this electrolyte replenisher claims “what sport and blistering heat takes out, we put right back in – and then some more” Spark Plugs Ensures efficient, consistent energy by replenishing CoQ10 and idebenone, important substrates (“spark plugs”) that are depleted by exercise Magnificent Magnesium After exercise, one should replenish magnesium, a critical micronutrient that allows for the absorption of potassium 45

46. Whey Protein Bar Oatmega Bars contain all-natural whey protein from grass-fed cattle Lentil Energy Bar Genki Bars are made with organic lentils which are high in protein and fiber, rich in folate, B vitamins, iron, zinc and selenium Mung Bean Snacks Mung Beans, originating from India and cultivated throughout Asia, are low-glycemic and high in soluble dietary fibers that can aid in supporting essential bodily functions Legum-alicious Boost of protein goodness from grains provides physical energy Protein Chips Chips made with soy protein and whey protein are an easy way to increase protein intake, regardless of fitness goals Dairy-Free Yogurt made from “tiger nuts” Benefits of Grass-Fed Whey Many professional athletes consume grass-fed whey as it is a good source of beneficial omega-3 fatty acids 46

47. Products Chamomile and melatonin Chamomile and melatonin help aid in the ‘relaxing’ effect of this beverage Stress Less The wellness variety of this ready-to-drink tea contains elderberry and lemon to help alleviate the effects of stress and tension Calming Coffee Naturally-calming herbs in this iced coffee soothe feelings of nervousness caused by everyday stresses Zen-ergy Calming ingredients to help reduce stress and foster centered energy Anxiety-Reducing Gum Green tea and apple extract in this chewing gum help to reduce anxiety and activate metabolism Serotonin-Boosting Iced Tea Contains several B vitamins that participate in the synthesis of serotonin, a “happiness hormone” 47

48. Products Refreshing Spray This South African energy spray claims to freshen breath, provide an energy boost, and enhance focus and alertness with 7 sprays equalling a typical energy drink Ginger Aroma The ginger aroma of this tea is uplifting and refreshing Shocking Menthol This "eye-opening" gum is formulated with menthol to "shock chewers' senses and awaken their minds" SENSE-ational Energy Energize by activating your senses and taking you “out of the moment” Energizing Fruit Scents The hints of orange and fragrant rose in this tea will “energize your senses any time of day and help to fortify greater vitality” Liquid Stimulation The full-bodied taste of this coca leaf drink stimulates the senses and gives more stamina 48

49. Products Quick Energy This supplement provides energy in a fast, assimilated way from Glucose + Sustained Energy Yogurt with a low Glycemic Index to provide a sustained energy release Slow Released Guarana In this granola, Guarana provides slow-release energy throughout the day Perfect Timing Time-released energy for when you need it most, whether immediately or later on Long-Lasting This citrus soda mint flavoring provides an immediate yet long-lasting refreshing feeling Easily-Digested Fibers Energy candy made with natural fibers that are easily digested and can provide up to 10 hours of energy 49 Source. Datamonitor.com

50. 2 Pieces = 1 Cup of Coffee Two pieces of chocolate with energy supplement candies is claimed to be equal to 1 cup of coffee Products 1 Piece = ½ Cup of Coffee One piece of Alert Energy gum contains about as much caffeine (40mg) as 1/2 cup of coffee 1 Can = 1 Cup of Coffee Natural energy drink has the equivalent energy of 1 cup of coffee with Cognizin citicoline to boost brainpower Equivalent Energy Using cups of coffee as a frame of reference for amount of energy in other sources 4 Squares = 1 Espresso Four squares of this energizing chocolate are claimed to contain the equivalent amount of caffeine to a strong espresso 1 Bar = 1 Cup of Coffee One these caffeinated chocolate bars is claimed to be equal to "1 cup of joe” 50