1 / 17

Increasing the Use of Online Products (C101) Case study: Tacoma Public Library

Increasing the Use of Online Products (C101) Case study: Tacoma Public Library. September 2005 TPL rolled out a new web site and “OneSearch@TPL” branded Webfeat http://www.tacomapubliclibrary.org. Increasing the Use of Online Products (C101) Case study: Tacoma Public Library. 17,000 e-mails

abraham-taylor
Download Presentation

Increasing the Use of Online Products (C101) Case study: Tacoma Public Library

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library • September 2005 TPL rolled out a new web site and “OneSearch@TPL” branded Webfeat • http://www.tacomapubliclibrary.org

  2. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library • 17,000 e-mails sent to patrons • home page spotlight • all staff training • “branding” OneSearch@TacomaPublicLibrary

  3. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library • former version a-z list and a-z by topics • no federated searching

  4. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library • Dedicated page via Webfeat • category breakdown + a-to-z list • wikipedia, etc. • short, meaningful descriptions for each

  5. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library • local history files • catalog results in database results • “Library card not required”

  6. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library • “category” organizes by subject or coverage • includes non-keyword databases • native mode option

  7. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library • image, special links, special content features depending on underlying database

  8. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library • database links “embedded” in web site • “in the spotlight” featured database rotators

  9. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library • databases mixed in with topical or subject areas along with useful web sites and resources

  10. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library • common color palette • marc record links

  11. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library • Remote access proxy with links to “free” databases • help • barcode entry normalization

  12. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library What we did “right”? • Dedicated online database page • Leveraged databases from all over the web site • Categorized our resources, and described what each one covered • Added local and free resources • Featured database spotlights • Effort at having consistent design elements

  13. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library What we did “less right”? • No real usability testing • Still too much librarian terminology • budget cuts made the branding and publicity inconsistent • staff cuts made database training difficult

  14. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library Measurable Results? • Total Searches increases by the nature of federated searching multiplier • Looked at “full” record display click-thru’s • Webfeat proxy access makes separating in-house and remote use more difficult • Your mileage will vary

  15. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library • Looked at fulltext displays/click-thru’s • Gale: up 725% August 2005-August 2006 • Newsbank: up 64% August 2005-August 2006 • Ebsco: up 118% August 2005-August 2006

  16. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library Thank you Lare Mischo Tacoma Public Library lmischo@tpl.lib.wa.us

  17. Increasing the Use of Online Products (C101)Case study: Tacoma Public Library

More Related