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Naturalistic Methods II

Naturalistic Methods II. Introduction to Communication Research School of Communication Studies James Madison University Dr. Michael Smilowitz. A variety of methods. Observation Content Analysis Textual Analysis Conversational Analysis Archival Analysis. Observation.

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Naturalistic Methods II

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  1. Naturalistic Methods II Introduction to Communication Research School of Communication Studies James Madison University Dr. Michael Smilowitz

  2. A variety of methods Observation Content Analysis Textual Analysis Conversational Analysis Archival Analysis

  3. Observation Zina O’Oleary (2004). The essential guide to doing research. Sage Publications

  4. Observation Observational research in communication provides data about people’s interaction (both direct and mediated) as it naturally occurs. Researchers can study actual behaviors rather than recollections or attitudes regarding behavior.

  5. Types of observation Non-participant Participant • The researcher does not become, nor plans to become a part of the social group being observed. • The researcher is, or becomes, a part of the social group being observed.

  6. Types of observation Candid Covert • Participants in the study are not aware of the observations of the researcher. • The researcher offers full dis-closure of the nature of the study and the role the ob-servations will play in the research.

  7. Types of observation Semi-structured Structured Unstructured • Researchers use a loosely organized observation sche-dule or checklist to observe some particular behaviors, but also attempt to observe and record the unplanned and/ or the unexpected. • Highly systematic, often using predetermined criteria developed to examine the phenomena being observed. • Researchers attempt to observe and record data without predetermined criteria.

  8. The best of all possibilities? Phenomenon being studied Quantitative Methods Qualitative Methods

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