1 / 12

RECRUITING MINORITY VOLUNTEERS

RECRUITING MINORITY VOLUNTEERS. By Germaine Pointer, South District 4-H RSA. Where to begin. Demographers predict that by 2030 most of America’s school-age children will be from a minority group and by 2050, so will most Americans (Hodgkinson 1996). Changes the nature of population

abrial
Download Presentation

RECRUITING MINORITY VOLUNTEERS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. RECRUITING MINORITY VOLUNTEERS By Germaine Pointer, South District 4-H RSA

  2. Where to begin • Demographers predict that by 2030 most of America’s school-age children will be from a minority group and by 2050, so will most Americans (Hodgkinson 1996). • Changes the nature of population • Changes how audiences are served - List

  3. Cultural literacy Quiz • When is Black History Month celebrated? • Who was Fredrick Douglas? • When is Asian Pacific Month celebrated? • Name three ethnic groups that make up the Asian population in the United States • When is Native American Heritage Month ? • Name three Native American Tribes? • When is Hispanic American Month celebrated? • Name three places of origin or decent that would categorize people as Hispanic

  4. Background on minority volunteering • Definition: A volunteer is someone who serves in a community because she chooses to do so and serves without compensation. • Volunteering already exists in minority communities, informal, helping out

  5. Why minorities do not volunteer • United Way research poll found that minorities don’t volunteer for the following reasons: • Minorities were not asked • Fear of being used as a token • Do not feel connected to the mainstream community • Lack of personal time

  6. Why minorities do not volunteer • Lack of identification with agencies that are serving minority clients • Lack of knowledge about volunteer opportunities • Belief that minority input is not taken seriously • Uncertainty about benefits of involvement • Economic hardship

  7. Effective Strategies • Emphasize altruistic rather than personal reasons for volunteering • Helping others • Thinking about others rather than self • Making a difference in the environment/world

  8. Effective Strategies • A personal appeal is the most effective approach • Develop the image that 4-H is as organization in which people can feel strong personal attachment • Take advantage of the “era of volunteerism”, In vogue rather than materialism • Some 60.8 million between 09/06 and 09/07 or 26.2% of our population – 2006 estimate 299,398,484 73.8% to work with Population, 221,554,878

  9. Strategies for Attracting Minority Volunteers • Participate in community events to increase awareness of 4-H, distribute materials, solicit volunteers • Cultural events, fraternal, church related events, street fairs, music festivals, block parties, historical celebrations • Use minority media extensively • Distribute PSAs to minority radio stations, camera ready ads to newspapers, local magazines that market to minorities…Run PSAs on local cable television... • Ask minority retailers to put up ads, calendars etc. • Display posters at barber shops, doctors office...

  10. Strategies for Attracting Minority Volunteers • Enlist the support of minority role models within the community • Local minority sports stars, business leaders, veterans, politicians • Invite local minority leaders to serve on advisory committee, Expansion and Review committee, to judge events, to be guest speakers at events • Make use of existing community resources • Utilize volunteer centers, Volunteer Broward… • Collaborate with other organizations to do outreach • Solicit other minority volunteers to assist

  11. Be Sensitive to Cultural Differences • Ensure that brochures and all marketing materials represent the clientele you are trying to reach • Beware of when events or meetings are scheduled, be aware of how cultures view time • Don’t try to use language to fit in, be natural but be honest – If foreign language is used, have a volunteer or staff that can help to clarify policies, benefits, screenings etc. • Examine your own attitudes toward diversity, if you feel uncomfortable so will your potential volunteers • Be yourself, be honest…..

  12. Resources • http://www.energizeinc.com/prof/volop.html • http://quickfacts.census.gov/qfd/states/00000.html • The Volunteer Recruitment Book by Susan J. Ellis • Strengthening Programs to Reach Diverse Audiences • Handouts, evaluation and follow-up

More Related