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Investing for Impact: A Vital Perspective for Success

Gain insights from an investor's perspective on the essential ingredients needed for success in impact investing. Discover the strategies and approaches to achieve impactful outcomes in the creative industries and public sector.

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Investing for Impact: A Vital Perspective for Success

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  1. Investing for impactAn investor's perspective on the vitalingredients needed for successhugh.mason@pembridge.net+44 845 2600 344

  2. Who’s Pembridge? Founded 2001 to help Creative Industries SME owners build and realise commercial value Six Partners, Five Staff, Twenty AssociatesWe’ve been there before and we back our advice with our own cash Offices in London, Singapore, New YorkInternational dimension for SMEs & Public Sector £25m+ raised/invested. 1,300, 50 current engagements across Creative Industries Joint Venture with Burns Owens PartnershipSupporting 20+ Public Sector clients in Netherlands, UK and Singapore

  3. Coming Up • Insight 1: it's what SMEs DO that matters, not what they call themselves. • Insight 2 - one size WON'T fit all • Insight 3 – so we need to change our gameplan if we want to achieve impact

  4. Insight 1: what SMEs do matters

  5. Insight 2 - one size WON'T fit all

  6. UK Design Studios LowerQuartile Upper Quartile

  7. One-on-one mentoring Surgeries Phone-based mentoring Workshops Lunches Cluster group events Follow-up options LowerQuartile Upper Quartile

  8. Insight 3 - need to change gameplan Less: • Public funds • Start-up support • Focus on ‘outputs’ in a contract More: • Focus on ‘outcomes’ in the real world • Support for ‘plateau’ companies + investment readiness • Risk-sharing with private sector • Clarity about social, cultural or economic outcomes • Evidence-based resource allocation • Celebration of commerce alongside creativity

  9. Implications of focussing on outcomes • Sustainable businesses • A smaller number of better-backed firms • Less support for culture/social inclusion projects from budgets designed for economic growth • Accepting that ‘business failure’ is not always a bad thing

  10. Contact / Download Hugh Mason hugh.mason@pembridge.net +44 845 2600 344 www.pembridge.net Context, free resources and this presentation are downloadable at: http://www.pembridge.net/2007/08/investing-for-i.html

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