1 / 2

Pandora Does Not Take From Radio Listening – Nearly All Pandora Users Listen to Radio

Pandora Does Not Take From Radio Listening – Nearly All Pandora Users Listen to Radio. 5 % only Pandora. 95%. listened to AM/FM in the past week. Pandora users also spend more minutes/day listening to AM/FM radio .

acacia
Download Presentation

Pandora Does Not Take From Radio Listening – Nearly All Pandora Users Listen to Radio

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pandora Does Not Take From Radio Listening – Nearly All Pandora Users Listen to Radio 5% only Pandora 95% listened to AM/FM in the past week Pandora users also spend more minutes/day listening to AM/FM radio Source: Scarborough Rel 1 2013 Aug 12-Mar 13, Adults 18+, Top 50 Metros weighted, “Internet sites/apps visited (mo), Pandora, Listened to Radio (wk) M-Du 6A-Mid” and “AVG Daily Time Spent with AM/FM Radio”.

  2. People use Pandora IN ADDITION to Radio, not IN PLACE OF Radio • Pandora users are listening to MORE broadcast radio, not less.   In fact, the research shows that they spend MORE time with AM/FM radio than non-Pandora listeners.   • Example:  In Los Angeles, Pandora users spend 115 minutes per day with AM/FM radio, while non-Pandora users spend 101 minutes per day with radio. • 95% of Pandora users tune into AM/FM radio each week.  This is a weighted average across the top 50 metros according to the latest local Scarborough six month survey. • Radio reaches over 90% of virtually every demo group -- and now we can add Pandora users to the list as well. Source: Scarborough Rel 1 2013 Aug 12-Mar 13, Adults 18+, Top 50 Metros weighted, “Internet sites/apps visited (mo), Pandora, Listened to Radio (wk) M-Du 6A-Mid” and “AVG Daily Time Spent with AM/FM Radio”.

More Related