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Dogear : Social Bookmarking in the Enterprise

Explore the integration of social bookmarking in enterprises to improve information sharing, expertise location, and community support. Learn about the benefits of personal bookmark management and willingness to share resources for organizational growth.

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Dogear : Social Bookmarking in the Enterprise

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  1. Dogear: Social Bookmarking in the Enterprise CHI 2006 Proceedings Cambridge, MA, IBM David R Millen, Jonathan Feinberg, Bernard Kerr Presented by Sharon HSIAO 2007/04/20

  2. Introduction • people created bookmarks based on the quality of and personal interest in the content, high frequency of current use, and a sense of potential for future use (Abrams et al., 1998) • del.icio.us, Yahoo’s “My Web 2.0” • Personal collections of bookmarks and instantly share their bookmarks with others • keywords or tags • Social Nature: visible to others • (to reorient the view by clicking on tags or user names, “pivot browsing”)

  3. Social Bookmarking For Enterprise • whether large enterprises or organizations would also benefit from a social bookmarking system? • Dogear

  4. Dogear • Identity and transparency • Real-world identity • It is possible to browse the enterprise bookmark collection anonymously (Lurking) • access control within the application • The success of social software applications require “Critical mass” of user participation  provide value to user, ensure sustainable contribution levels, vibrant interactions

  5. Alerting and Discovery • RSS and Atom: every page • Individual • Tag • Collaborative filtering techniques (plan) • Similar tags/tags combination • Similar bookmark (URL) collections • Click streams • Text analysis: titles, descriptions, comments

  6. Output format • Query constraints • HTTP GET parameter • User, tag, text • Other state

  7. Field Study • July~September, 2005 • 686 individuals • 27% create bookmarks • 54% click on URL that was bookmarked • geographical diversity (70% Americas, 7% from Asia-Pacific, and 23% Europe) • Large firm (> 300K employees) IT industry, in software development and support providing a social bookmarking service for enterprise (secure) web pages

  8. over 80% of the bookmarks have three of fewer tags • 1971 distinct tags • 10 distinct tags per user • number of tags used and the number of • bookmarks created • stronger than del.icio.us

  9. Social network analytical method systematically mine this info to automatically generate tag groupings and to alert users (plan) 30% of users general search (averaging eight search queries per user)

  10. User survey 100/233 email survey (43% response rate) 44% used the service at least once a day and an additional 42% used the service weekly 65% self-report as expert users find information on both the corporate intranet and the external web

  11. Conclusion • improve information sharing, expertise location and support of communities of interest within the enterprise • improve personal bookmark management • there is a willingness to share informational resources for the benefit of the organization • meet a need for corporate social bookmarking

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