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Measure Camp IV

Measure Camp IV. Anticipating the cookie ban : How will Measurement work ?. Is A cookie ban thinkable ?. Privacy laws ( especially for third -party cookies) Various Os, browsers, hardware are blocking cookies

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Measure Camp IV

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  1. Measure Camp IV Anticipating the cookie ban : How willMeasurementwork ?

  2. Is A cookie ban thinkable ? • Privacylaws (especially for third-party cookies) • Various Os, browsers, hardware are blocking cookies • browsingfromheterogeneousdevices (mobile, laptop, tablet, tv, car…) • …

  3. What are the potential impacts ? • Data Collection • Browsing habits • Unique user identification • USER TARGETING • Distribution of ads • Customer segmentation • DATA ANALYTICS • Visit identification • Page analysis

  4. Potentialways and answers • Use network-Centric data to identify clusters and profiles • Define a global non-intrusive unique id (likegoogleid but not google’s…) • Further use cookies through a renewedlegal frame (at eu or oecdlevel) • …

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