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Presentation to Los Angeles Community College District March 10, 2009

Presentation to Los Angeles Community College District March 10, 2009. Public Agency Experience. Experience with LACCD. Sustainability Today. Media Fracture System. RICH PITCH CALENDAR. Academic & Construction Trade. Local Print & Broadcast. Niche Green Outlets.

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Presentation to Los Angeles Community College District March 10, 2009

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  1. Presentation to Los Angeles Community College District March 10, 2009

  2. Public Agency Experience

  3. Experience with LACCD

  4. Sustainability Today

  5. Media Fracture System RICH PITCH CALENDAR Academic & Construction Trade Local Print & Broadcast Niche Green Outlets Specialty Cable Programming National Weeklies and Business Press FILTER OPPORTUNITIES

  6. From Copenhagen to Los Angeles • Dominating 2009 media cycle • Ideal leadership moment for LACCD • Positioning for Annual Conference (e.g., “Local Solutions For Copenhagen”) • Education, Outreach, and Social Networking Opportunities

  7. What Gets Measured Gets Done • 20MM – 25MM media impressions secured • Inclusion in 15-20 high-value media placements • Coverage in 5-7 leading multi-cultural outlets • 25-30 positive online posts • 8-10 outlets participate in “Copenhagen” events

  8. Global Solutions Require Local Actions

  9. Enhancing Local Relationships

  10. Digital Outreach

  11. Results • More than double your database • LACCDBuildsGreen.org is a rich online community • 50% increase in websitetraffic • 75% of comments are positive/neutral • 250 stakeholders join LACCD’s social network

  12. “Strong-Start”30-Day Communications Plan

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