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Presentation to Los Angeles Community College District March 10, 2009. Public Agency Experience. Experience with LACCD. Sustainability Today. Media Fracture System. RICH PITCH CALENDAR. Academic & Construction Trade. Local Print & Broadcast. Niche Green Outlets.
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Presentation to Los Angeles Community College District March 10, 2009
Media Fracture System RICH PITCH CALENDAR Academic & Construction Trade Local Print & Broadcast Niche Green Outlets Specialty Cable Programming National Weeklies and Business Press FILTER OPPORTUNITIES
From Copenhagen to Los Angeles • Dominating 2009 media cycle • Ideal leadership moment for LACCD • Positioning for Annual Conference (e.g., “Local Solutions For Copenhagen”) • Education, Outreach, and Social Networking Opportunities
What Gets Measured Gets Done • 20MM – 25MM media impressions secured • Inclusion in 15-20 high-value media placements • Coverage in 5-7 leading multi-cultural outlets • 25-30 positive online posts • 8-10 outlets participate in “Copenhagen” events
Results • More than double your database • LACCDBuildsGreen.org is a rich online community • 50% increase in websitetraffic • 75% of comments are positive/neutral • 250 stakeholders join LACCD’s social network