Why has social media marketing become so popular?

1. Why has social media marketing become so popular? 97% of online users access social media at least once per month, that's why social media marketing has been proven to be effective. As a result, it serves as the majority of customers' primary source of product information. Additionally, 67% of customers expect brands and businesses should offer customer assistance through social media. The demography on social media platforms varies widely. Businesses can participate on Facebook and Twitter without paying and access the consumer’s data on those social media sites. The popularity of social media management and marketing is continuing to grow since it is a low-cost method in the marketing toolbox. Some other reasons to justify the statement are discussed below. It provides improved brand awareness Did you know that 90% of users with social media profiles have contacted companies directly? If you include a social media strategy in your marketing mix, your brand will become more popular and noticeable. It's the ideal chance to let your target market be informed of the most recent news and product developments for your business. As opposed to email, your message won't be blocked away. Potential leads and present customers are more familiar with your brand, and your content has been circulated more broadly. 80% of buyers are influenced to purchase by brand familiarity, or the capacity to recognise and become familiar with companies. Once they start to notice your brand in more places when you target the appropriate channels for your prospects and consumers, your services will grow. Their trust is boosted and their desire in making another purchase may rise as a result of the enhanced visibility. Beneficial in promoting products and services According to a survey by Adobe, Gen Zers (50%) and Millennials (42%) find social media advertising the most relevant medium. Social media marketing services are arguably the most interactive method for running advertising campaigns to promote your services. Organising interactive activities on various social media platforms aids in building brand recognition. Because you can post professional images of your products and their specifications and invite audience engagement beneath these albums, that’s why advertising goods and services on social media platforms are much simpler in the digital era. You can reach your potential clients Social media's current popularity is a result of their ability to help businesses reach a wider audience. A business can target its ads more effectively, all thanks to social media's access to data. For instance, search engines like Google have data points, such as a user's interests, hobbies, frequently visited locations, etc. 64% of marketers report spending money on creating social media groups. You've probably noticed that the advertisements you encounter when reading through social media are not random; instead, they are either from websites you just visited or feature things you've been looking for. Additionally, sponsored Instagram posts are important to remember because influencer marketing has recently gained a lot of attention.

2. It’s a real-time experience for customers 70% of people expect businesses to use social media for customer service. Social media gives the power to businesses to interact with customers in real-time. Customers can go to the social media page of any company and ask for assistance if they have a customer service issue or a problem with a product. This makes it simple for companies to provide rapid customer care as a social media marketing service and to answer the demands of their audience right away. We can’t deny the many benefits social media marketing has for both new and existing brands. It has grown to be an essential way of life. From famous individuals to businessmen, and marketers, people are using social media to advertise themselves or their goods or services in the marketplace. Activ Digital Marketing provides digital marketing services with outstanding consultants all across the UK and Ireland that have local expertise and experience on how to support small businesses in developing and establishing a successful marketing presence.