Making Friends & Establishing Credibility

1. How To Leverage Social Media As The NEW SEOPresented By: Sheryl & Terry BoddieCEO & President, Marketing Media Management@MarketingMediaM#decorcon2014

2. Connect With Us Making Friends & Establishing Credibility For a complimentary initial consultation… marketingmediamanagementblog.com managemmm.com terry@managemmm.com sherylconnelly@managemmm.com Twitter.com/MarketingMediaM 502-569-1063 Linkedin.com/in/sherylconnellyceo/ Linkedin.com/in/terryboddie/ Facebook.com/MarketingMediaManagement

3. AGENDA • SEO and Social Media of yesterday • Welcome to the new world of SMO • The promotional cycle of SMO • What can you do? • Q&A

4. Remember that whole Social Media “web thing” Zuckerburg talked about in 2010?

5. In 2014, more than half of all companies use Social Media for… From the report: 2014 State of Corporate Social Media

7. The REALITY…… SMO = Social Media Optimization

9. NO YES

10. What You Can Do Now • Keyword Research • Google Adwords Keyword Planner • Current website stats • Optimize Website • Search Engine Facing Meta Data • Photo Alternative Title Tags • Customer Facing Content (2-4% KW Density) • SEO Strategy • Backlinks • Directory listings • Social Media Strategy • Content (Blogging, Articles, Press Releases) • Engaging Social Media Messages (Hashtags, links to content, photos, videos) • Proactive QUALITY social conversation (social media message posts) • *Native Advertising • MEASURE, ANALYZE, REVISE, IMPLEMENT!!!!!

12. www.thedesigndiner.com

13. Making Friends & Establishing Credibility Questions

14. Connect With Us Making Friends & Establishing Credibility For a complimentary initial consultation… marketingmediamanagementblog.com managemmm.com terry@managemmm.com sherylconnelly@managemmm.com Twitter.com/MarketingMediaM 502-569-1063 Linkedin.com/in/sherylconnellyceo/ Linkedin.com/in/terryboddie/ Facebook.com/MarketingMediaManagement