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If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search How Web Search Influences Website Expectations. Presented by: Ed Hoffman, VP of Global Sales and Business Development And Richard Sexton, Owner of Carolina Rustica. Site Search Influenced by Web Search.

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If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

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  1. If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search How Web Search Influences Website Expectations Presented by: Ed Hoffman, VP of Global Sales and Business Development And Richard Sexton, Owner of Carolina Rustica

  2. Site Search Influenced by Web Search

  3. Evolution of Search Images in Search Links to news and articles Continued Innovation Voice Search Mobile Search Instant Previews Google Instant Optimized Refinements Realtime Search Auto Complete Universal Search

  4. Evolution of Site Search

  5. Many Consumers Search FIRST • Consumers use Google or Yahoo or some web search every day – they are used to searching • They want what they came for, not to be ‘distracted’ • If they can’t find it, they can’t buy it. • Do you search first?

  6. The Importance Of Site Search • The most important page on your site is the site search page • Users often rely on search as their main hunting strategy • 43% of visitors use the search box • 30% of all activity on websites is search • Visitors who use Site Search convert better than non-searchers. Why? • Search is a fundamental component of the Web user experience and is getting more important every year

  7. Understanding Visitors’ Language • Fast, precise and successful searches increase your customers trust • A picture is worth a thousand words, and there are probably 1000 different ways to describe any picture. • Retailers see a huge variety of query terms & phrases.

  8. Effective Site Search • Relevance is crucial • An effective search will help visitors choose to buy • 73% of people leave a site within minutes if search is poor • Watching search behavior helps merchants understand visitors • Without effective site search, in short, merchants lose business

  9. Placement Of The Search Box

  10. Auto Complete

  11. Rich Auto Complete • Can get straight to products from the search box • 33% of searchers use it • Conversion rate 2x • AOV 17% higher

  12. Search Results Page & Relevance

  13. Related Searches

  14. Search Refinements & Ratings

  15. Merchandising Banners

  16. No Results

  17. Navigation

  18. Video Content

  19. Social Media in Search

  20. Facebook Integration • Trivial inclusion of like button and number of likes. • Query at index time to allow sort by likes.

  21. Using KPI’s to Measure Onsite Success • Measures that help you understand how you are doing against your objectives.

  22. Coming up • Social Media Search Results • Cross-linking site search • Floating Search Bar • Click to Call for search results

  23. Special offer for Webinar attendees: A free critique of your current site search. Please visit: www.sli-systems.com/site-critiqueThank you! WatchSLIvideo.com GetSLIeBooks.com SLI-Systems.com

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