Top Ways to Protect and Enforce Your Trademark in UAE _ Trademark Enforcement

1. Top Ways to Protect and Enforce Your Trademark in UAE  Trademark  11th March 2020 Intellectual property rights enforcement and protection are becoming essential in driving investment, innovation, and growth in the UAE. IP enforcement procedures vary signi?cantly, depending on the trademark and its uses; however, trademark owners can bene?t from a broad range of trademark enforcement options. In general, there should be careful consideration taken by trademark owners when it comes to the particular strategies that are tackled. Protecting Trademarks in UAE When securing a trademark, it is essential to hire a lawyer or have the right tools as it will make a huge di?erence. A trademark lawyer in UAE can do all the legwork on behalf of trademark owners. The expert will be able to use their knowledge and expertise of intellectual property laws in helping you secure as well as defend marks. Tools and applications can also allow you to take trademark-related matters into your very hands, allowing you to identify possible issues and risks along the way. Chat Now

2. Regardless of the path that you choose in the enforcement of your trademark or intellectual property rights, there are steps that you have to take in order to ensure you’re going to be successful with the endeavour. Deciding on a strategy An excellent defensive game plan always begins with the o?ence. Prior to register a trademark in UAE, it is important that you have complete certainty on the fact that you are not walking a ?ne line of confusion in terms of your brand. Without knowing that you will be able to defend it, a mark may be very costly to protect. In worst cases, you may already have lost. Making sure your trademark can be defended by a trademark lawyer prior to registering it and owning its rights will go a long way in helping you secure it. Read more: How to get a trademark in UAE? Registering everything that’s associated with a Trademark As soon as you are sure there is no chance for your trademark to get confused with other marks that are similar, it is important for you to undergo the registration process. Also, you need to register everything that’s around it – yes, including the name of the company, product names, slogans, and your logo. Anything that has a reference to your trademark is to be registered as well. By owning the ownership to these marks, you are stopping all those that grab the rights to the marks for themselves. In addition, you should also register ideas that you have in case you will use them in the future. The protection of marks as soon as possible will guarantee that you have their ownership when you need them later on. Until you have registered marks and secured them in your portfolio, the next thing you need to do is to keep them hidden. If a trademark is registered by your competition before you have utilized it, it will force you in redoing your marketing plan. There is also a chance that you need to pay a competitor for the rights. You may be interested in Reading: Update on trademark registration and enforcement cost

3. Registering social handles There are only a few things that are worse than being able to register a business name but not having the opportunity to match social pro?les. Digital marketing revolves around the use of social media accounts in promoting businesses. If you do not have identical names to your social media pro?les, then your potential customers won’t be able to ?nd you. They may also ?nd your competitor instead. Register on social media to maintain the rights to them. You should also do the same with any product or brand pages that you plan on running separate social media pro?les. Online account pro?les that you should consider registering or claiming to include YouTube, Facebook, Twitter, Medium, Snapchat, Instagram, LinkedIn, Tumblr, Reddit, Twitch, eBay, Skype, and Pinterest among others. Take note: depending on your product or service, some of the platforms mentioned above may be irrelevant. For instance, F&B businesses in the UAE don’t have to fuss regarding software development platforms. Of course, it would not hurt in having a trademark in every platform regardless of whether it is just slightly relevant. Click here to know: Registration of trademark period in UAE Maintaining ownership of trademark rights You have to be updated with the status of marks when you’re registering in UAE. The Ministry of Economy is not responsible for sending reminders to maintain ownership of trademark rights. If you fail in completing your paperwork, it is possible for your mark to get cancelled or lost. Although the UAE Ministry of Economy won’t give a warning to you when this happens, it is going to stop other marks that are similar or same as yours from being registered. It can be helpful; however, any other issues that surround marks will be up to the owner of trademark rights to monitor. The enforcement and protection of trademark and intellectual property rights may sound excruciatingly simple and straightforward; however, you will be surprised as to how many issues can arise if you don’t take precautionary measures. If you want to get started on Trademark protection in UAE, call us today!

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