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Best Customer Loyalty Programs for You: The Ultimate Guide<br>https://www.slideshare.net/advantage2/best-customer-loyalty-programspdf<br>Customer loyalty programs are a powerful marketing tool for attracting and retaining customers. Create and implement the greatest customer loyalty programs to help your business recover from the pandemic. According to surveys, even after the epidemic, 90 percent of customers remain loyal to their brand.<br>
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Presents Ultimate guide to loyalty programme We have a strong retail brand management crew to work for you
What is customer loyalty? Customer loyalty describes an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage with and repeatedly purchase from you.
Reasons to build customer loyalty? • Many customers want an involving relationship with the brands they buy. • A proportion of these buyers are loyal to the core and buy only one brand. • The hard-core, loyal buyers are a profitable group because there are many of them and they are heavy or frequent buyers.
Why is customer loyalty important? • Repeat customers typically spend more than new customers • Loyal customers yield higher conversion rates • Customer loyalty boosts profits • Customer retainment is cheaper than customer recruitment • Loyal customers shop regularly • Customer loyalty helps you plan ahead
How to build customer loyalty? • Know your customers and let them know you • Create a customer loyalty programme • Set up a referral programme • Play to your strengths and values • Engage customers on social media • Encourage customer feed back • Store customers’ data
Key to Loyalty programme Build customer loyalty through personalization, tailoring your messaging to customers as individuals. Leverage surveys and reviews to improve customer satisfaction further.
Stages of customer loyalty • Reach • Acquisition • Conversion • Retention Loyalty
Types of loyalty programme • Tiered Programmes • Value-based programmes • Omnichannel loyalty programmes • Paid programmes • Channel & trade loyalty programmes • Influencer loyalty programme (B2I) • Rewards & recognition programmes
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