GriffithHoldings

1. www.GriffithHoldings.com

2. Agenda I. GHI Corporate Background • What is SEO? • Why Should I Care About SEO? • How Will SEO Benefit Me? • Who Is Already Benefiting From SEO? • SEM Experience / Success Stories • Pay for PerformanceSearch Engine Optimization • SEO Engagement Methodology • Organic SEO: Start Position & Finish Line • PPC: Paid Placement • Q & A

3. Griffith Holdings, Inc. Helping more than 5,200 clientsConnect Smarter™ with their markets through a customized combination of Internet, marketing, software, and telecom services.

4. GHI Companies GHI Internet Services: interactive media firm GHI Marketing Services: senior management advisory firm GHI Telecom Services: telecommunications expense management firm GHI International Services: incubator for entrepreneurs in developing nations Automation Technologies Consulting: software consulting firm Helping Companies Connect Smarter™

5. Multiple Companies but a Single Focus: Helping Companies Connect Smarter™

6. GHI Milestones • Company Founded, Frank Griffith, www.griffithholdings.com • Whirlpool Corporation: Top 10 Management Consulting Firms for Total Quality Award • First International Client, Israeli software firm • Founded GHI Telecom Services, www.ghits.com • 100th telecom client • First Million Dollar sales year • Founded GHI Internet Services, www.ghiis.com • First Search Engine Marketing client, National City Bank; 100th GHI Telecom Partner joins • 1000th telecom client; 100th internet client; developed first ASP Software Application • Founded GHI Marketing Services, www.ghims.com • Four Million Dollar sales year; 200th GHI Telecom Partner joins • 500th internet client; 250 Search Engine Optimization Campaigns managed • Founded GHI International with office in Africa, www.connectingafricasmarter.com • 50th GHI Internet Partner joins; 5,000th GHI client; 500th SEO Campaign delivered • GHI starts up first ecommerce play & purchases international partner

7. GHI By the Numbers • $4.7 Million in Sales • 6 companies in 4 industries • 5,200 Clients Worldwide: Spanning 37 States, 7 Countries, & 3 Continents • 90+ Products and Services • Staff: 28 Staff in three countries • 400+ Partners Worldwide • 10 Corporate Web Sites • US Headquarters in Medina, Ohio • International Headquarters in Nouachott, Mauritania • International Offices in Monterrey, Mexico and Kampala, Uganda

8. GHI Recognition & Awards Weatherhead 100 Award Entrepreneur of the Year Small Business of the Year Award Distinguished Marketing and Sales Award Who’s Who in Technology Award Cascade Capital Business Growth Award

9. GHI Recognition & Awards Team NEO Success Award Top 25 Internet Design Firms Top 30 Largest Telecom Brokers Telly Award for Film / Video Total Quality Management Gold Medal Award

10. Internet Marketing Services The best way to find new customers… is to simply let them find you!™

11. What Is SEO? Search Engine Optimization (SEO) is an empirical, data-driven Internet marketing process that helps companies position their web properties on page one of Google, Yahoo, MSN, and AOL … out in front of their competition, for specific keywords and phrases, that proactively searching buyers / researchers have already typed into the major search engines for the sole purpose of finding companies, products, and services to solve their many needs. SEO is the glue that enables Google to find the best websites for its searching customers connecting buyers with sellers on the Internet. SEO and Google work all day long, every day, worldwide, for you, and never stop, never quit, never complain, and never argue about commissions or performance. They just keep bringing buyers to sellers. The best way to find new customers… is to simply let them find you!™

12. Why Should I Care About SEO? • The market is shifting from a Nation of Sellers to a Nation of Buyers • Significant sales channel with unmatched ROI than many traditional sales channels / methodologies • Make the fastest growing companies in the world work for you, all day long, for less than the FTEs healthcare costs for two admin personnel • It works; It’s inexpensive and has proven ROI; It’s a 24 hour brand machine working for you all day long, worldwide But don’t believe me….let’s look at the FACTS The best way to find new customers… is to simply let them find you!™

13. Search Engine Facts It Took… • 37 years for radio to reach 50 million users • 34 years for the telephone to gain 50 million customers • 13 years for television to have 50 million viewers. It has taken the Internet less than 3 years to reach that same mark. Now, with an estimated 1.25 billion users online, there is a huge marketing potential for businesses to market and sell their products and services via the World Wide Web. Time to Market is shrinking….Market Opportunity is growing. Website optimization and search engine placement is targetable, trackable, flexible, interactive, and measurable. The best way to find new customers… is to simply let them find you!™

14. Search Engine Facts Did you know… • Six out of seven sales resulting from search engines originated in the organic search listings • 84% of Internet users (107 million Americans) start at a search engine • 80% of all first-time visitors to your web site are the direct result of search engine queries • The approximate cost of acquiring a new customer through search is about $8.50, versus $50 for online display ads and $70 per customer via direct mail • Over 500 million searches are performed every day on the Internet worldwide • Over 5 billion searches are performed per month in the U.S. (55% growth over last year at this time) • High-growth e-commerce sites get 19% of their overall traffic from SEO and 32% from paid search ads • 45% of the people who bought online found the website via a search engine • 68% of online shoppers distrust an unprofessional web site • People who spend five or more hours per week online average an astounding 71% of their time searching for information • The average web site gets 73% more overall traffic within six months of being optimized • 180 million searches performed during primetime vs 3 million on TV … where are the eyeballs • Total Internet spending in 2005 was $143 billion up from $117 billion in 2004 (22% increase, which still represents less than 1% of retail sales) • Online research (search engines, etc.) influences more than $400 billion in in-store sales, and that figure will rise to $1.1 trillion by 2012 • U.S. Internet access penetration is 64% of households The best way to find new customers… is to simply let them find you!™

15. Search Engine Facts Search engine optimization services ranked #1 promotional strategy used by e-commerce web sites. -ActivMedia Research, 2005 “97% of Fortune 100 companies has some type of site architecture problem that might give them problems being found by search engines.” -iProspect 85% of qualified internet traffic is generated through search engines. 75% of searchers never look further than page 1. -Georgia Institute of Technology Users looking for products are far more likely to type the product name into a search engine's search box (28%) than browse shopping "channels" (5%) or click on ads (4%). -Jupiter Media Metrix & NPD, March 2006 Web users report searching the Internet (57%) and looking for product information (46%) more often in an average day than any other activity except email. -Statistical Research Inc. February 2005 The best way to find new customers… is to simply let them find you!™

16. Search Facts Did you know… The difference between buyers and information searchers: • Consumers view a search result for 1.1 second. • 100% view the organic search results. • 96% view the top (three) sponsored search results. • 35% view the sponsored search results on the right. • Buyers view more search results (10) and take more time to view the results (11.4 seconds). They also focus on familiar brand names. • Information searchers view fewer search results (8) and spend less time on a result (9.4 seconds). They pay more attention to content than to brand names. The best way to find new customers… is to simply let them find you!™

17. Search Engine Marketing We are no longer only a nation of sellers…We are becoming a nation of buyers. Hunters have become the hunted … The best way to find new customers… is to simply let them find you!™

18. How Will SEO Benefit Me? • Increase sales leads; over time will increase revenues; payback period is typically less than 3 months for Organic campaigns and less than 2 weeks for PPC campaigns with typical ROI numbers exceeding 800% • Raise brand awareness • Get positioned above your competitors on the most-visited web sites • Attract new markets for your products and services • Teach you how your markets think The best way to find new customers… is to simply let them find you!™

19. Pay for PerformanceSearch Engine Optimization • GHI’s Pay Per Performance (PfP) service permits clients to pay for their SEO services as specific benchmark requirements are met. • The PfP service has three fee structures: • One Time PPC Setup, Strategic Research and Re-Engineering Fee: $4,000 • Monthly Flat Fee to run Organic and PPC Campaign Management: $900 • Monthly PfP Earnings Fee (if performance achieved): Variable* • * nvoiced within one week from months end after client signs off to performance metrics for Rankings, Traffic, Leads, and Sales. • Each benchmark carries a fee based on performance for that benchmark, with maximum allowable payouts per month. The best way to find new customers… is to simply let them find you!™

20. Pay for PerformanceSearch Engine Optimization • PfP Based on Rankings • GHI will track 40 separate search terms on a monthly basis • At the end of each month GHI will deliver a monthly rankings report • For every search term that ranks at positions 1-3 for Google, Yahoo or MSN, GHI is paid $50 for that ranking for that engine for that month • For every search term that ranks at positions 4-10 on Page 1 of Google, Yahoo or MSN, GHI is paid $25 for that month • All PfP earnings from Rankings are capped at $500 max per month • Rankings Bonus: If 30 out of 40 terms are on Page 1 for Google, Yahoo and or MSN, GHI receives a one time bonus of $1,000 The best way to find new customers… is to simply let them find you!™

21. Pay for PerformanceSearch Engine Optimization • PfP Based on Traffic • GHI will run a baseline search engine traffic report in Google Analytics at the end of the first full month of service • Each month thereafter we will run a search engine traffic report for the previous full month. For every percentage point of increased search engine traffic over the previous month, GHI will receive $10. Example: GHI increases traffic from Google, Yahoo and MSN by 5% between January and February. We will be paid $50 that month for reaching this traffic benchmark • All PfP earnings from Traffic are capped at $500 max per month • Traffic Bonus: If within 6-12 months GHI increases traffic by 75% or greater, GHI receives a one time $1,000 bonus The best way to find new customers… is to simply let them find you!™

22. Pay for PerformanceSearch Engine Optimization • PfP Based on Leads • At the end of every month GHI will run an analytics report indicating how many white paper registrations came from either search or from an inbound link GHI created from directories, social networks, blog sites, etc.; GHI will receive $5 per registration • Each registration for any new client-created KPI that originates from search or GHI created inbound links will pay GHI $5 per registration • All PfP earnings from Leads are capped at $500 max per month The best way to find new customers… is to simply let them find you!™

23. Pay for PerformanceSearch Engine Optimization The best way to find new customers… is to simply let them find you!™

24. SEO Experience/Success Stories • Success Stories… • Tire retailer grew web site traffic 600%; orders into call center grew 300% • Online furniture store grew revenues 900% within 24 months • Logistics firm attributed 70% growth to internet sales • Non-profit increased unique visitors from 600,000 to 3.2M • Major clothing retailer landed at the top of the Search Engine results pages in less than 2 months • Manufacturing client increased sales leads by 1000% • Distributor client achieved $250,000 in new sales within 2 months • Industrial manufacturer of arc furnace electronic devices generated $1M in internet sales within first 9 months. • By the numbers… • First Client 1997: Early Adopter • Managed more than 650 SEM Campaigns • Largest Competitive Web Firms in town Outsource 100% of their SEO Projects • 200+ SEM Partners worldwide & growing • SEM represents 60% Internet Revenues • 7 Staff Members dedicated to SEM The best way to find new customers… is to simply let them find you!™

25. Directly Competitive Web Design Partner … “GHI’s SEO Services are flat out better than several nationally acclaimed Internet Marketing Houses located in California and NYC; I should know, I used those agencies for my clients and thankfully switched to GHI recently.  My clients’ projects are experiencing better ROI with significantly improved project planning and reporting; GHI is cheaper, and I doubled my company’s residual income from these services while reducing my clients expenses by more than 40%.  Quite frankly, GHI does not charge enough.” Directly Competitive Web Design Partner … “Within 18 days of signing my GHI VASP Program Contract I generated a 300% return on my entire VASP investment.  I earned 100% of my investment back and generated $3,000 in bottom line profit!  My payback period was less than 3 weeks after closing just ONE web site design and development deal leveraging GHI's International Vendor Program.  I can't imagine the profit and revenue from this program after 3-5 years reselling not just one web service, but 10, or 20 other products and services.  Thank you Pete Radke for introducing me to this excellent add-on program to my core business." What our Partners say… Make Yesterday’s Work Keep Working for Your Tomorrows™

26. IT Consulting Partner … “We have been in partnership with GHI for three years remarketing their SEM, Email, and Web Design Services; every year we generate more than $150,000 in revenues wholesaling these services.” “We also consume GHI’s SEO Services and as a result have had to hire an additional inside sales rep to handle the increase of online leads Google and GHI’s SEO Services generated.” Marketing Ad Agency Partner … “Their telecom solutions have generated more quality, high profit residual income to our business than any product or service we have ever brought to the market.” What our Partners say… Make Yesterday’s Work Keep Working for Your Tomorrows™

27. Business Growth Advisor Partner … “GHI’s entrepreneurial spirit is embedded in their supportive partnering infrastructure – flexible to our needs, responsive to our clients, and easy to work with; not to mention, their products work while providing significant, profitable margins for my business.” “Frank is an entrepreneurial dynamo, a technology veteran, and a driven service provider. His vision as an implementer and distributor of technology solutions makes him someone you not only want to do business but should do business with. His services are great and his value is terrific. Don't just watch what Frank is doing for your business, watch what he is doing with GHI and you we be a double winner!” What our Partners say… Make Yesterday’s Work Keep Working for Your Tomorrows™

28. SEM Partial Client List AmishWareHouse.com American Coffee Services A Schulman Ashland University AtomicBox Logistics Atromick Auburn Environmental Bacons Information Brilliant Learning Centers Calfee, Halter & Griswold Callos Companies Cardinal Commerce Catan Fashions CBIZ Charter One Bank Chico’s Coldwell Banker Computer Sciences Corporation Conrad’s Tire Copperloy Coral Company Ellin LaVar Textures Encompix Ganaden Bio Gerspacher Real Estate Great Lakes Computer Greater Medina Chamber of Commerce Guardian Industries HomeOfficeDirect.com HH Greg Hoffman Group Honeywell Corporation IHomeSchool.com Interlake Stamping Jetdock Martindale Electric National City Bank No Child Left Behind PayItAllOff.com Rick Santorum, US Senator Rocky Outdoor Gear Speith, Bell, McCurdy & Newell Stanley Proctor Taft Law Tape Rental Library The Coral Company Time Warner Cable Tradesman International Trillium Creek Vernon Law Watteredge Westminster Academy White Hat Management Worthington Precision … Over 650 SEM Engagements since 1997 The best way to find new customers… is to simply let them find you!™

30. 10 Things Every Business Should Ask About Their Web Site • Do we know what keywords searchers are actually using in our markets? • Do we know how many potential customers are searching for our products and services each month? • Do we know how to differentiate our site from our competitions so searching customers find us and not them? • Do we have actual page content on our site for all of our products and services? • Do we have Title Tags using effective keywords • Do we know what keywords our competition want to be found on? And why? Are the focusing on better keywords than we are? • Do we know how many site visitors we get per month? • Do we know how many search engine visitors we get per month; do you know what keywords customers are using to find us when they visit search engines? • Do we use META Description tags? • Do we have any links coming to our site? • Are we listed in the Yahoo directory and in the Open Directory Project? • Is each page in our site linked to every other page? • Do we have a site map? The best way to find new customers… is to simply let them find you!™

31. SEO Engagement Methodology ContinuousImprovement Strategy Re-Engineering Conversion • Define business, target markets, and products • Define goals and success metrics • Market research • Competitive analysis • Current site analysis • Site architecture consulting • Navigation system redevelopment • New page development • Code development • Content development • Inbound/outbound link building • Analytics • Reporting & strategic sessions • Site Traffic analysis • Landing page development • Content development The best way to find new customers… is to simply let them find you!™

32. STRATEGY PHASE: 2 WEEKS Phase: Strategy Search Term Selection Current Site Analysis Description: Who are you? Why does anyone care? Who are those who care? How do you reach those who care? How do you find more who might care? What are your business objectives? What return is expected from your web properties? What keywords and phrases do you think describe your business? What does the market already know about those terms? What does the market say are the terms they use to find your products / services? Where does your existing site rank in comparison to your views and the views of the marketplace? Where do your competitors rank? Why? What is the plan for securing higher rankings for your site(s)? Deliverable: Target Market Report Search Term Analysis and Recommendations Report / Final Search Term Report Baseline Report Organic SEO: Start Position & Finish Line The best way to find new customers… is to simply let them find you!™

33. RE-ENGINEERING PHASE : 1-4 WEEKS Phase: Code and Content Development Description: GHI will provide web site code development to optimize each web site page for Search Engine indexing and rank. GHI may also provide content, navigation system, and site architecture consulting as required. Deliverable: Action Items Report Organic SEO: Start Position & Finish Line The best way to find new customers… is to simply let them find you!™

34. CONTINUOUS IMPROVEMENT PHASE: MONTHLY Phase: Code Development Content Development Inbound Link Development Description: GHI maintains the code on your web site to adhere to Search Engine ranking specifications and best practices. Click here for monthly maintenance action items list. GHI helps you develop robust content that is both valuable to end users and impacts your Search Engine rank. Click here for monthly maintenance action items list. GHI helps identify, approach, and secure effective link partners, increasing site value and content. This provides another critical element for the criteria engines use to improve site ranking. Click here for monthly maintenance action items list. Deliverable: Quarterly Maintenance Report Quarterly Maintenance Report Quarterly Maintenance Report Reporting: Quarterly Maintenance Reports will provide action items, site information, and ranking statistics, which track the rankings of your web properties in the major Search Engines. GHI will collaborate quarterly to discuss SEO Plan progress, engine dynamics and trends, changing product lines, and company needs adjusting our SEO Plan as needed. Organic SEO: Start Position & Finish Line The best way to find new customers… is to simply let them find you!™

35. CONVERSION PHASE: MONTHLY Phase: Analysis Landing Page Development Content Development Description: GHI analyzes your web site log files to determine where your traffic originates, how visitors arrive at your site, where they come from, and how they navigate through your site. We also analyze existing landing pages to determine their effectiveness and their role in future conversion campaigns. GHI creates new pages within your web properties for Search Engine Optimization, Pay Per Click, email or offline marketing campaigns. GHI optimizes your new and existing landing pages for optimal search engine rank, and continue to build new content into your web site to increase the number of potential landing pages that can exist from our SEO efforts. Deliverable: Site Traffic Analysis Action Items Report Action Items Report Organic SEO: Start Position & Finish Line The best way to find new customers… is to simply let them find you!™

36. PPC: Paid Placement • Complement to Natural SEO • PPC becoming increasingly important component as more SE’s attempt to create additional revenue channels • More visibility / prominence • Positions above Natural placements • Immediate placement • Real time tracking & reporting • Negative: Costly in relation to SEO and prices keep increasing The best way to find new customers… is to simply let them find you!™

37. PPC Quick Start PPC™ advertising services connect you with new customers at the precise moment when they are looking for your products or services. Your ads reach more than 80% of Internet users. And Quick Start PPP™ results are immediate and easy to justify on any budget. Pay Per Performance motivates and rewards GHI to produce an effective mix of PPC campaigns, PPC ads, landing pages and analytic tools to generate specific actions named “conversions” .

38. What does Quick Start PPP™ include? • Quick Start PPP™is for demanding PPC campaigns that require sophisticated management, with proactive recommendations, and analysis. Quick Start PPP™ includes the following: • Review and Setup Account Structure • Setup Unlimited Campaigns, Ad Groups, Ads and Keywords • Geographic and Language Preferences • Seasonal and Time of Day Preferences • Monthly Ad Optimization • A-B Split Performance Monitoring • Dynamic Keyword Insertion • Optimize Ad text • Monthly Keyword Management and Expansion up to 1000 Keywords • Bid Placement • Set position preferences • Keyword research and expansion • Monthly Campaign Performance Reporting • Reporting and management to maximize Conversions, Click Thru Rates, and Impressions • Bid Management to Minimize costs • Set improvement goals and action plans

39. PPC: Keys to Success • Test keywords, engines, and copy to maximize performance • Optimize placements real-time and establish campaign “rules” – maximum position, time of day targeting, etc. • What keywords are just generating ‘visits’ and what keywords are generating actual requests/leads? • Are there any traffic-generating keywords in the current list that are being missed? • Is it always necessary to secure top placement in Yahoo? Are you generating similar ROI at lower position or through natural SEO placements that are not pay-per-click based? The best way to find new customers… is to simply let them find you!™

40. Organic and Pay Per Click Search Engine Marketing Comparative Matrix

41. Maintenance Stage Action Items • Dynamic page re-development • Site map development • Micro-site development • Search term analysis and recommendations • Competitive analysis • Pay per click ad development • Pay per click landing page analysis • Pay per click budgeting and budget optimization • Traffic pattern analysis • Site statistics • Landing page management/development • Business intelligence identifying navigational behavior • Site ranking reporting • Site traffic reporting • Site sales data collection and processing • Title tag development • META Description/Keywords tag development • ALT attribute development • Page header content • Page content recommendations and development • Specific page development • Inbound / outbound linking strategies • Inbound link development • Internet partnership development • Submitted and listed in DMOZ, Jayde, Business.com and other relevant major directories • Submitted and listed in relevant industry directories • Internal linking structure improvements • META revisit tag development The best way to find new customers… is to simply let them find you!™

42. Questions Pete Radke, VP, Client Services Pradke@GriffithHoldings.com330-441-4170 Pete Kever, Co-Founder & Principal Pete@GriffithHoldings.com 330-723-3136 Aaron Powell, Consultant Aaron@GriffithHoldings.com 330-723-3136 Frank Griffith, CEO Frank@GriffithHoldings.com 330-723-3136 x 4777