การวิเคราะห์บทบาทความสำคัญของการจัดการเทคโนโลยีที่มีต่อศักยภาพของการแข่งขันและความอยู่รอด

1. การวิเคราะห์บทบาทความสำคัญของการจัดการเทคโนโลยีที่มีต่อศักยภาพของการแข่งขันและความอยู่รอดการวิเคราะห์บทบาทความสำคัญของการจัดการเทคโนโลยีที่มีต่อศักยภาพของการแข่งขันและความอยู่รอด ท่ามกลางกระแสโลกาภิวัฒน์ที่มีการเปลี่ยนแปลงอย่างต่อเนื่องของเทคโนโลยี

2. Economic Development

3. TECHNOLOGY

4. HOW did we get to the era of industrialization?

5. WWII

6. Development of Technology 1800 1860 1910 1960 2000 20XX • 1800: Stream engine & Textile Industry • 1860: Steel & Ironmongery • 1910: Electrotechnics& Chemistry • 1960: Automotive & Petrochemistry • 2000: Information Technology • 20XX: ??? Biotechnology & Nanotechnology Source: 1. Leo A. Nefiodow: Der sechste Kondratieff - Wege der Produktivität und Vollbeschäftigung im Zeitalter der Information

7. The Long Wave Cycle Betz suggests the following sequence for the long wave process: • Discoveries in Science create phenomenal base for technological innovation • Radical and basic technology innovation creates new products • These products create new markets and new industries • The new industries continue to innovate in products and process, expanding markets • As the technology matures, many competitors enter internationally, eventually creating excess production capacity • Excess capacity decreases profitability and increases business failures and unemployment • Subsequent economic turmoil in financial markets may lead to depressions • New Science and Technology may provide the basis for new economic expansion

8. Definition of Technology Technology is in its purest essence, knowledge-knowledge to solve our problems and pursue our goals. Technological Innovation is thus the creation of new knowledge that is applied to practical problems.

9. What is Technology? • All knowledge, products, processes, tools, methods, and systems employed in the creation of goods or in providing services • The way we do things • Practical implementation of knowledge • Hardware, machine, computer ??? • Should includes software, human skills

10. TECHNOLOGY Research Invent Commercialise Market Economy Utility Science Technology Nature Use nature Embed nature Exist naturally Discover nature Manipulate nature The World as Material The World as Money Source : Betz, F. (2011), Managing Technological Innovation : Competitive Advantage from Change, John Wiley & Sons

11. The Evolution of Product Technology • Technology can be associated with products, production, service or marketing • Product innovations lately effect the people live and work • Technologies converted into products contributed to economic growth and prosperity and improve overall quality of life • From power generation to steam power, radio signal, electric power generation, telephone, air conditioner, automobile, airplane, television, jet engine, copy machine computer, spaceship, laser, satellites, composite material, fiber optic, MRI scanner, new drugs, software, telecom, genetically engineered products

12. Technology and Sustainable Growth Technological Capabilities Economic System Trade Competitive Enterprise Sustainable Economic Growth

13. Spinning out Technology Society needs Market needs Technology conversion Technology creation or acquisition Production The Customer Standard of living, social and environmental issues

14. Factors Contributing to Wealth Creation Technology Labor Wealth Creation Capital Natural Resource Public and Environmental Policy Market

15. Technological Innovation and Economy • Innovation is becoming a core in national economic policy • UK office of Science and Innovation sees innovation as “the motor of the modern economy, turning ideas and knowledge into products and services”. (Department of Trade and Industry (2003) Competing in the Global Economy: The Innovation Challenge, Department of Trade and Industry, London) • Statistics Canada : SMEs • Innovation is consistently found to be the most important characteristic associated with success. • Innovation enterprises typically achieve stronger growth or are more successful than those that do not innovate. • Enterprise that gain market share and increasing profitability are those that are innovate. • In Japan Gross Domestic Product : • From 1971 to 2003 • GDP economy increasing and innovation

16. INNOVATION

18. Technological Advancement and Economic Development

19. MOT and Competitiveness • MOT play a major role in creating and maintain competitiveness in the global arena • MOT activity are undertaken at national, international, macro, micro level • At Macro Level, the country must be able to: • Create an economic growth policy, technology policy is a major contributor to the economic strength • Provide infrastructure to support and facilitate enterprises • Planning for HR development as a part of technology development • Encourage cooperation between government, industry and education and research institutions • Energize and support technological innovation and develop plan to enhance creativity and support R&D activities • Issue legislation and regulation to protect environment and strengthen social structure

20. MOT and Competitiveness • The scale of domestic markets and openness of global market • The ability to continually modernize plant and equipment in industry • Collaboration between industry and university and government • National saving and the level of industrial investment • National Policy supports to enhance adoption, adaptation, diffusion of technology and know-how • The development of the human, physical, financial, regulatory and institutional infrastructure to attract the investment • Public support of generic and domestically developed technologies

22. MEASURING GLOBAL COMPETITIVENESS

23. 142 Nations

24. World Competitive Ranking

26. Technology and National Economy • Developed economies are identified with countries that properly use technology for the creation of wealth • It is not the technology itself that creates the wealth, rather, it is the appropriate and effective use of it • Proper management of all low or medium level technology can still create a certain competitive advantage and be effectively used for wealth creation

27. MOT and Competitiveness • The Comparative strength of a nation’s technical enterprise depend on: • The strength of the national research enterprises • The quality of technical education • The presence of a large pool of technical talents • The strength of information technology infrastructure • The ability to cultivate individual creativity and initiative • Synergy between basic research and downstream technical activity such as design and production

28. Science, Technology and Innovation Source : Tidd,J. and Bessan, J. (2009), Managing Innovation: Integrating Technological, Market and Organizational Change, p. 15, John Wiley & Sons, Ltd. • Thomas Alva Edison (registered over 1000 patents) • Products including light bulb, 33 mm cinema film… electric chair. • Making inventions work technically and commerically • He created a business empire worth 21.6billion in 1920. • He really use an understanding of the interactive nature of innovation, realizing that both technology push (which he systematized in one of the world’s first organized R&D laboratories) and demand pull need to be mobilized.

29. New Scientific and Business Knowledge • Superglue 1951 • A young chemist discovered the sticky substance when he was charged with finding a clear plastic that could be used to cast precision gun sights. • Chemical compound that stuck together • Then several years later; working on an adhesive for jet plane canopies. A fortuitous mistake in the lab led to his team of sciencetisrealising they had a super sticky adhesive. • During Vietnam War, Superglue were used to stop soldiers from bleeding out before they could get more medical attention. • A few decade later, superglue has become consumer products Source: Sheppard, B. et al. (2006), Leading from the center: Discovering creative solutions to everyday challenges, Dearborn Trade Publishing A Kaplan Professional Company.

30. INDUSTRIAL CLUSTERS

31. Nauwelaers, 2003

32. National System of Innovation

33. A generic national innovation system (Arnold, E., Kuhlman, S, 2001, RCN in the Norwegian Research and Innovation System. Available at www.technopolis-group.com)

34. The need to tailor packages of support to different types of companies

35. R&D Policy Education Policy Financial and Fiscal policy Employment Policy Macroeconomic Policy Industry Policy Competition Policy Generic Sectoral Regional Development Policy Trade Policy Defence Policy Environment Policy Consumer Protection Policy Health and Safety Policy Direct policy impacts on R&D domain R&D Domain R&D Domain Direct policy impacts on other domains Indirect policy impacts on R&D and other domains External influences on all domains Human Capital Domain Finance Domain Other Key Domains Innovation Domain Innovation Policy Linkage Policy IPR Policy External influence External influence External influence External influence R&D domain: public and private R&D performers, e.g. universities, research institutes, government labs, high tech SMEs, large firms etc. Other key domains: e.g. private sector firms (Innovation domain); financial institutions (Finance domain); educational establishments (Human Capital domain) Source: Policy mix project, European Commission. http://rid.intrasoft-intl.com/PolicyMix/index.cfm

36. National Innovation Systems in Emerging Markets • South Korea and Taiwan: - 50 years ago both were poor countries - Their governments promoted research and technology setting up important university research institutes - Firms were encouraged to do R&D - Initial approach was reverse engineering and technology transfer from the rich world - Later graduated to developing world class innovations • China and India: - Began with large populations but small % highly educated - China has encouraged FDI and technology transfer - India less open, but in 1990s expanded higher education - Indian firms have focused on pharmaceuticals and software

37. Finding Prosperity : The Innovation Economy

38. Experience Feature Quality Customer Value Function Economic Development

39. บูรณาการเทคโนโลยีให้สอดคล้องกับการวางแผนเชิงกลยุทธ์ การจัดการโครงการ การวิจัยและพัฒนา

40. INNOVATION & DAILY LIFE

41. INNOVATION & DAILY LIFE

42. Business Objective of Product & Process Innovation • Improve product quality • Increase market shares • Fulfill regulations and standards • Reduce environmental effects • Learn about new technologies • Reduce production cost/ improve yield • Improve production flexibility, cycle time, work condition

45. How to drive organisation development under dynamic change and fierce competition? • Understand Business Process • Understand Business Competitiveness • Understand Business Process • Understand Measurements • Understand Strategic Management • Understand the term Strategic Direction • Understand Strategic Management Process • Understand Technology and Innovation • Understand the concept and the importance of technology and innovation • Understand the way to create innovation in an organisation

46. WHAT does business do?

47. The Organisation Level and Decision Making Flow

48. Production Process Outcome Productivity Measurement Efficiency Measurement Effectiveness Measurement

49. Business Strategic Management Strategic planning is a management tool, period. As with any management tool, it is used for one purpose only: to help an organization do a better job - to focus its energy, to ensure that members of the organization are working toward the same goals, to assess and adjust the organization's direction in response to a changing environment. In short, strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

50. Strategic Management Vision Mission