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About Promena • Goal The goal of Promena is to create a competitive advantage for its customers by enforcing their purchasing operations efficiently and actively. Target is to move purchasing processes to online systems in minimum time and with minimum costs by offering internet based software platform and services together • Services E-purchasing: Handle all purchasing processes in electronic environment.E-bidding: By creating online competitive environment, maintain best price and conditions that market offers.
Business Model and Business Type • Promena is an e-procurement B2B web site.
Value Proposition • Attain the best market prices for all purchases • Create an open, clear and competitive market place for suppliers to see the real-time comparison charts and to respond and revise their bids over and over again within a short time-frame. • Save resources by freeing up time of Purchasing Managers and staff and cutting timeframes to reach an agreement • No Initial Investments Required • A customized system for customers
Revenue Model • Sales Revenue Model Market Opportunity • Services are not industry- or size-specific. They serve clients from various industry sectors.
Competitive Environment • Competitors • http://www.etedarik.com.tr/ (2006) • http://www.intengo.com/new/ (2005)
http://www.intengo.com/new/ • Intengo Call Center provides 7/24 technical and business support for customers and suppliers. • Intengo has completed more than EUR 250 million of procurement in various industries, in multiple languages and currencies. Their average monthly e-sourcing volume has exceeded EUR 15 million. • Global Support
Competitive Advantage • Global Support • Reputation of Koc Holding • Customer Experiences & CustomerSatisfaction examples
Contact • Turkey Address:IstanbulPromena Elektronik Tic. A.Ş.Ünalan Mahallesi, Ayazma Cad., Çamlıca İş Merkezi, A3 Blok34700, Üsküdar, İstanbul Phone:+90 216 556 3040 Fax:+90 216 454 0535 Address:AnkaraPromena Elektronik Tic. A.Ş.Koç Bilgi GrubuODTÜ Teknokent Yazılım Teknoparkı PK:7ODTÜ, AnkaraPhone:+90 312 210 1730